Nick Ursborne

OCTOBER 11, 2024

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

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Copywriter Copywriting Copy Writer 222

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

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Audience Copywriting Copywriter Freelance 203

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. However, in all cases, this leaves us with the question of what gets included, what is focused copywriting, and what copy doesnt make it. Then youll likely need to go into a reasonable amount of depth.

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Copywriter Copywriting SEO Government 98

Agency Content Writer

DECEMBER 2, 2024

Copywriters : Craft copy that persuades and generates sales. Whitepapers : Great for B2B audiences, showcasing industry expertise. Blog Writers : They create engaging, informative articles to attract website traffic. SEO Writers : These professionals focus on optimizing content for search engines.

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Content Writer Writer Portfolio Content 246

Nick Ursborne

JULY 15, 2024

I still hear people saying things like, “AI can never write as well as a human copywriter.” This is what master copywriter Bob Bly does. The post 5 Valuable AI Use Cases for Freelance Copywriters. first appeared on Writing for the web - online copywriting and content writing. Give her the name Brenda, and remember it.”

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Freelance Copywriting Copywriter Copywriting Freelance 210

Nick Ursborne

FEBRUARY 5, 2024

And yes, some of those advances will impact our work as freelance copywriters. And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. appeared first on Writing for the web - online copywriting and content writing.

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Copywriter Copywriting Freelance Copywriting Content Creation 225

Copywriter Collective

FEBRUARY 21, 2025

B2B copywriting for software and SaaS companies isnt as simple as writing about puppies or pizza. Use Key Phrases Naturally: Sprinkle in terms like B2B software copywriting and SaaS benefits in your headings and a few times in the text. Looking to hire a professional copywriter for your Saas business?

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Copywriter Copywriting Copy Keywords 62

Freelance Magic

NOVEMBER 15, 2024

Copywriting One of the most lucrative forms of freelance writing is copywriting. Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Here’s an example of a piece of copywriting from Mike: 2.

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Neil Patel

FEBRUARY 16, 2021

Great copywriting can move mountains. That’s the power of copywriting. What, Exactly, Is Copywriting? There’s a lot of confusion out there when it comes to copywriting. Copywriting is content writing with the direct goal of making a sale. Here’s a copywriting example from my website.

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Copywriter Copywriting Landing Page Copy 145

Susan Greene

JANUARY 28, 2023

Work with a copywriter who can explain your services and capabilities on your website to attract new clients. A copywriter who understands psychic services can create marketing materials that will take your business next level. Platforms like Keen and Kasamba offer you the opportunity to reach a larger target audience.

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Susan Greene

SEPTEMBER 29, 2022

That’s why 40% of prospects opt out after the trial period — and why you need a SaaS copywriter to convert those prospects and keep your funnels full. But what makes copywriting for SaaS unique? And how can you work with a SaaS copywriter without breaking the bank? A good copywriter for SaaS can help.

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Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. How is direct response copywriting different from other forms of copywriting? The primary purpose of the response copywriting is to elicit a response as soon as possible.

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Copywriter Copywriting Promotion Persuasion 130

Credible Content

JUNE 18, 2023

15 common conversion copywriting mistakes to avoid Unlike traditional copywriting, which may focus more on brand messaging and storytelling, conversion copywriting prioritizes driving measurable results and conversions. There are several copywriting mistakes to avoid to ensure your efforts yield optimal results.

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Copywriter Copywriting Proofreader Persuasion 130

Credible Content

MAY 24, 2023

Using irony in copywriting. Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. One powerful tool in a copywriter’s arsenal is irony.

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Copywriter Copywriting Entertainment Advertising 130

Article Writing

OCTOBER 29, 2022

Copywriting is not a piece of cake. It’s a tall order, but copywriting is essential for businesses. Either way, copywriting brings in leads and keeps readers interested in your brand. That’s why we’ve spoken with some professionals on what copywriting tips beginners can learn from. Keep Writing.

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Copywriter Copywriting Copy Proofreader 131

Melanie Saxton

FEBRUARY 19, 2023

I help business leaders chronicle their journeys by copywriting corporate books and ghostwriting memoirs and autobiographies. Types of Business Books — the Serious Lens When copywriting corporate books, I keep in mind the varieties of literature encompassing “business.” Do You Need Help Copywriting Your Corporate Book?

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Copywriter Collective

JANUARY 17, 2025

That is the power of copywriting. Enter copywriting, the charismatic diplomat. Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. Copywriting Strategies That Harmonize Sales and Motivation So, how do you craft copy that bridges the gap effectively?

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Copy Sales Copywriting Copywriter 97

Buffer

MAY 23, 2024

There’s a lot of talk about “excellent copywriting” on the internet. And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Why do you need copywriting formulas?

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Copywriter Copywriting Social Media Persuasion 125

Melanie Saxton

FEBRUARY 16, 2023

It takes training and experience to become a top-of-the-line marketplace copywriter. A professional copywriter invests in marketing training, hones skill sets, has years of experience, and maintains a portfolio of happy clients. Learn more about my copywriting services HERE. Marketplace Copywriter — to the Rescue!

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Ashleyn Writes

OCTOBER 18, 2021

Confused about how to organize your website when you have multiple audiences in your business?? That’s all fine and dandy but runs into a little bit of a snag if you have TWO distinct target audiences that you are trying to market to. I experienced this for years when I had calligraphy and copywriting under one roof.

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Audience Brand Copywriting Copywriter 130

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

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Persuasion Communication Copywriter Copywriting 130

Credible Content

MARCH 24, 2023

Better copywriting through empathy While going through a copywriting newsletter in the afternoon, I came across an interesting word: sonder. How does it impact your copywriting? What do you need for effective copywriting? What has it got to do with copywriting? You need to understand your audience.

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Copywriter Copywriting Storytelling Engineering 130

Grammarly

SEPTEMBER 18, 2023

To the dismay of writers like myself, AI is great at copywriting! Marketers and advertisers can use AI copywriting to save time and money. But in order to use AI for copywriting, you have to understand the basics of both copywriting and AI. Below, we explain how to get started with AI copywriting.

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Copywriter Copywriting Script Marketing Copy 122

Credible Content

OCTOBER 19, 2022

SEO copywriting tools. To improve your website’s search engine optimization (SEO), copywriting is a crucial component. SEO copywriting is essential to any website’s search engine optimization efforts. Here are four tips and tools for better SEO copywriting: 1. Write for your audience first.

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Copywriter Copywriting SEO Search Engine Optimization 130

Credible Content

SEPTEMBER 22, 2022

Email copywriting best practices to improve conversion rate. Copywriters prefer different frameworks or sets of copywriting best practices when they are writing email campaigns or web pages. You may like to read: 10 copywriting tips to boost your website conversion rate. What makes your email copywriting successful?

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Credible Content

JANUARY 21, 2023

10 persuasive copywriting tips In copywriting, persuasive writing is used a lot. The book lists multiple principles you can use to influence and persuade people through copywriting. The principle of liking: Your target audience is more likely to respond positively to your message if they like you.

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Persuasion Copywriter Copywriting Writing 130

Neil Patel

MARCH 30, 2021

If you want to build your blog audience , you’re going to have to get smarter with your content. The principal way to accomplish this is SEO copywriting. That’s what SEO copywriting is all about. Don’t worry if you can’t afford an expensive SEO copywriter. Understanding Copywriting. A copywriter does.

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Copywriter Copywriting SEO Writing 144

Nick Ursborne

OCTOBER 16, 2021

But I’m pretty sure there’s going to be a lot more short-form copywriting in the future. This is the lifestyle reason behind the shift to short-form copywriting. If you’re a digital writer or copywriter, you need to start figuring out how you can meet your audience where they’re at, and deliver your messages with far fewer words.

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Copywriter Copywriting Copy Banking 130

Caroline Gibson

MARCH 20, 2023

You can’t compare apples with apples It’s not just the variables that affect what a freelance copywriter may charge: it also depends on their experience and expertise. How can a client really see the true value of a copywriter’s worth based on a day rate alone? Do clients really want to give a copywriter carte blanche?

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Freelance Copywriting Copywriter Copywriting Freelance 147

Credible Content

MAY 25, 2023

10 unique writing skills you need to become a successful copywriter Imagine this: You come across a captivating advertisement that instantly grabs your attention. It’s the skillful art of copywriting. At the core of skillful copywriting are the fundamental writing skills. Writing skills are the backbone of effective copywriting.

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Copywriter Copywriting Persuasion Writing 130

Ashleyn Writes

MAY 3, 2023

After what seems like dozens of hours playing inside of AI copywriting programs, reading so many articles, taking a course or two, and going down some Twitter rabbit holes, I can now safely say that AI has landed a job inside my biz. I like to think of it as my junior copywriting assistant. Browse all templates and get started here!

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Copywriter Copywriting Copy Food 130

Credible Content

AUGUST 31, 2022

E-commerce copywriting tricks you can master right now. Although copywriting always has a commercial aspect to it, e-commerce copywriting means writing copy for e-commerce websites. What is e-commerce copywriting? What does e-commerce copywriting achieve for you? Optimize e-commerce copywriting for SEO.

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Copywriter Copywriting Persuasion Search Engine Optimization 130

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. What all you need to do to be a conversational copywriter? Many confuse conversational copywriting with dumbing down their writing: it is not like that.

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Copywriter Copywriting Sales IT 130

Ashleyn Writes

APRIL 13, 2023

But does that mean that copywriters are going away for good? How AI is impacting the copywriting industry ChatGPT is a tool built by Open AI. It’s an on-hand copywriting VA in your back pocket. The important thing to remember is that it can’t take the place of a human copywriter. And at light speed too!

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Copywriter Copywriting Storytelling Copy 130

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

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Writing Copywriting Copywriter Communication 252

Buffer

SEPTEMBER 30, 2024

Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say. As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work.

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Social Media Media Writing Storytelling 117

Copywriter Collective

AUGUST 20, 2024

I’m scared to think about it, but I’ve been in SEO copywriting for almost 12 years. This path was thorny and bumpy, given how fast the niche was developing, how often Google changed its algorithms and, thus, the rules of the game, and how many times my colleagues and I grew and polished our copywriting skills to stay on board.

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