article thumbnail

Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. It also transforms YOU into a copywriter who can’t be replaced by AI writing models or tools.

article thumbnail

Level Up Your Copywriting Game with Some Advanced AI Techniques

Nick Ursborne

Pro with Deep Research to research opportunities for copywriters working with AI. This post is specifically for copywriters and content creators who are already familiar with the basics of LLMs (Large Language Models) and are ready to take their AI skills to the next level. In this post I worked with Gemini 1.5

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Copywriters: Thrive Writing TikTok Video Scripts

Copywriter Collective

A role perfectly suited for sharp, adaptive freelance copywriters. For those in the copywriting world, the transition to TikTok scripting is more than just viable, its strategic. Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge.

Script 98
article thumbnail

Professional Copywriting Services

Melanie Saxton

Why do businesses and organizations need professional copywriting services? Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The post Professional Copywriting Services appeared first on Melanie Saxton Media.

article thumbnail

Copywriting in 2025: How to beat AI and short attention spans

Copywriter Collective

Whats the secret to copywriting in 2025? Copywriting was never easywith scatter-brained know-it-all clientsbut lately it feels that things have gone up to 11. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value.

article thumbnail

The advantages of being a slightly older copywriter.

Nick Ursborne

OK, so maybe I’m a little beyond being a “slightly” older copywriter. First, obviously, is the 45 years of copywriting experience I bring to the table. Second… I have decades of life experience… During my first year as a copywriter, at the ripe old age of 22, I remember writing a direct mail package for a financial company.

article thumbnail

Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 204