Adam Connell

MAY 1, 2024

In this post, I’ll be sharing 22 ideas for TikTok videos that are proven to get more views and engagements. Plus, I’ll also share examples of viral videos to illustrate what each idea might look like in practice and get your creative. I’ve got you covered.

Engagement 106

Engagement Audience Creativity Post 106

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. When combined, these creative elements form a full video advertisement. To ensure your campaigns are most effective, though, you need to ensure you are creating killer YouTube ad creatives. 10 Ideas for YouTube Ad Creatives.

Creativity 132

Creativity Ads Advertising Digital Media 132

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Who Is Substack’s Audience? Do you love to write? Create in any way? What Is Substack?

Audience 137

Audience Social Media Creativity Writer 137

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 89

Content Marketing Brand Marketing Content 89

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Review Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. A lot of people.

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Freelance Writer Portfolio Projects 130

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Now I feel empowered. I feel my work matters.

Copywriting 238

Copywriting Copywriter Writing Landing Page 238

Copywriter Collective

APRIL 11, 2025

Lets explore why this opportunity is exploding, how TikTok talks, and how copywriters can pivot their skills to meet this new creative challenge. This is where copywriters can shine: crafting irresistible hooks that stop your target audience from scrolling past your video. The pacing should feel natural and engaging.

Script 98

Script Copywriter Copywriting Writing 98

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. You can also pay for promotion on an article if you feel that you have written content that’s particularly engaging. This article is all about how you can do that. Use Your Friends and Family.

Audience 111

Audience Writer Social Media Copywriting 111

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115

Buffer

AUGUST 27, 2024

That’s where tools like Zapier and Buffer come into play, turning your creative block into a constant stream of inspiration. Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Enter RSS feeds, Zapier, and Buffer.

Social Media 81

Social Media Content Creation Content Promotion 81

Freelance Writing Jobs

FEBRUARY 28, 2024

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail Copywriting vs. Creative Writing: 7 Differences to Consider Here are some things to consider if you’re a creative writer who is exploring retail copywriting for the first time. Retail clients have different needs.

Retail 100

Retail Creativity Writing Sales Copy 100

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty.

Ads 220

Ads Ad Copy Storytelling Copywriting 220

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. This granular, industry-specific data provides immense value to their audience.

SEO 99

SEO Content Finance Concept 99

Freelance Union

SEPTEMBER 16, 2024

But for influencers, creatives, and content creators, a powerful personal brand isn’t just a luxury—it’s a necessity.  Whether branding a business or yourself, this step is crucial for building a lasting connection with your audience and setting the foundation for long-term success.  Your S.O.S.

Content Creator 98

Content Creator Creativity Brand Content 98

Smart Blogger

SEPTEMBER 18, 2023

What you need are some blog post examples to get your creative juices flowing. that keeps readers engaged and coming back for more. These blog posts not only cover a topic of interest to their target audience but also have features that can be used in any niche. Use your creative talents to make your post a work of art.

Creativity 98

Creativity Blog Post Post Blogging 98

Contently

SEPTEMBER 4, 2024

We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience. This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience.

Content 92

Content Blogging Blog Keywords 92

Backlinko

JULY 26, 2024

Helping make sure that your content is engaging, easy to read, and SEO-friendly. Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 It offers creative suggestions (which you can accept or discard) to convey your ideas clearly and improve readability. Similar to what you’d find using the browser version.

Content Creation 94

Content Creation Copy Text Creativity 94

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. ” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. The following writing tips will help you keep readers engaged from start to finish.

Writing 102

Writing Keywords Script SEO 102

ContentWriters

FEBRUARY 28, 2025

Google Suggest: The Free Content Idea Generator Hidden in Plain Sight You use Google dozens of times daily, but it also serves as a free content idea generator that shows you what your target audience wants to know. You can learn that certain topics spark more engagement during specific seasons.

Content 59

Content Blogging Content Creation Blog 59

Grammarly

DECEMBER 16, 2024

Claude can generate various forms of text content, such as summaries, creative works, and code. Here are some of the things you can try with Claude: 1 Engage in natural conversation Claude is capable of understanding natural language prompts and dialoguing with people. You can also add more context to your prompts.

IT 98

IT Architecture Text Banking 98

Backlinko

JANUARY 6, 2025

And Jake attributes much of their success to creative content. How to Start Creating Engaging Stories Before investing in content, identify what makes your brand relatable. Pick an approach that plays to your strengths and resonates with your audience. Look for patterns in engagement and sales attribution. And it worked.

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Copywriter Collective

DECEMBER 31, 2024

As with any creative process, copywriting often generates a significant amount of content which doesnt make it into the finished copy. There will always be interesting facts that I want to share with the audience, even if theyre not directly relevant to the question the piece is aiming to answer. What structure are you going to use?

Copywriter 98

Copywriter Copywriting SEO Government 98

Copywriter Collective

OCTOBER 4, 2024

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. Keyword positioning, content organisation and choice of words or story telling that appeals to the audience interest. What Is SEO Copywriting?

Copywriter 76

Copywriter Copywriting Keywords Creativity 76

Backlinko

SEPTEMBER 6, 2024

Like this: This insight tells you what resonates most with their audience. Search a potential keyword on YouTube, and Ubersuggest reveals its: Monthly search volume Related terms The questions your audience is asking Like this: This helps you optimize video titles, descriptions, and tags for better discoverability on YouTube.

SEO 110

SEO Keywords Engineering Website 110

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This creates a connection with the audience that a one-minute clip may not achieve.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Grammarly

APRIL 28, 2025

Brainstorming sits at the heart of creativity. In this guide, youll learn how to brainstorm effectively using AI and how it can act as a creative partner that boosts your thinking, without replacing it. You provide the topic or creative goalthe AI responds with ideas, suggestions, or frameworks you can build on.

Concept 52

Concept Creativity Collaboration Copy 52

Contently

SEPTEMBER 11, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. It communicates luxury, creativity, and boldness, engaging consumers emotionally with its exuberant design.

Marketing 52

Marketing Brand Communication Engagement 52

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Study your audience It’s time to dig deep and learn about your customers. What are they likely to engage with? In other words, you need a content strategy.

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Grammarly

NOVEMBER 5, 2024

However, these differences also lead to more creative and well-rounded solutions, as divergent viewpoints help to surface opportunities and risks that might otherwise go unnoticed. Groupthink often stifles creativity, leading to suboptimal decisions. Encouraging every team member to share their input helps prevent this.

Collaboration 111

Collaboration Communication Construction Finance 111

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.

Marketing 64

Marketing Writing Medical Education 64

Contently

SEPTEMBER 19, 2024

Brand voice exercises can help channel creativity where it’s most needed and develop a content strategy that hits all the right notes. If you’re a bold and creative brand like Ben & Jerry’s, Frida Kahlo could be a great fit. It encourages creativity and problem-solving without being overwhelming. Take Ikea, for instance.

Brand 52

Brand Social Media Copy Content Social Media 52

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. This includes display ads, affiliate marketing, and speaking engagements. Strong audience interest (49,500 monthly searches).

Blogging 101

Blogging Blog Medical Finance 101

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Exceptional writing skills are the foundation of every successful content writer.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Copywriter Collective

MARCH 7, 2025

A clear indication to immediately ask your copywriters to create engaging video content scripts. When the audience is sure about the authority of the video content, they will feel more connected to it. How to Create Engaging Video Content Every video content is unique. A good video content strategy is key to all.

Copywriter 52

Copywriter Copywriting Sales Script 52