Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. Also called Chasing Portraits , the film wasnt a replica of the book. Eventually, I had a manuscript.

Creativity 127

Creativity Publishing Publisher Publishing 127

Nick Ursborne

MAY 12, 2024

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They shaped the overall creative output of the agency. But… where’s the creative director?

Creative Director 199

Creative Director Creativity Art Director Copywriter 199

Enchanting Marketing

JANUARY 28, 2025

A rather bland question: Would her audience be interested enough to read her blog post word by word? A tastier option: Would her audience gobble up her words? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. To celebrate, you pour yourself a glass of wine, before going to bed.

Content 238

Content Entertainment Text Publisher 238

Nick Ursborne

DECEMBER 18, 2024

” It’s time to get creative and strategic with your prompts. Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. . [NOTE: In my last po st I worked with GPT4o to help me convert some presentation materials into a post.

Copywriter 196

Copywriter Copywriting Content Creator Content Creation 196

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Each page focuses on a different search intent, such as game development, planning, creative management, and more. Search engines have difficulty determining the most relevant and authoritative page for the target keyword.

Keywords 107

Keywords IT SEO Engineering 107

Ashleyn Writes

JANUARY 10, 2025

Today, Im sharing five AI prompts that Ill carry into this yearand Im convinced theyll supercharge your creativity and efficiency too. VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience.

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Jane Friedman

OCTOBER 16, 2024

Creativity can feel a lot like those unreliable game cartridges. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Every successful writer develops creative habits to help them get their version of Zelda back on the screen. Sometimes it worked; sometimes it didn’t.

Creativity 138

Creativity Writing Manufacturing Projects 138

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Updating and repurposing requires a different creative mindset from creating something new. I wanted to build an audience and grow my email list. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. And it has at times felt like feeding a cookie monster.

Post 130

Post Content Creation Storytelling Creativity 130

Jane Friedman

JULY 31, 2024

Today’s post is excerpted from Tarot for Creativity: A Guide for Igniting Your Creative Practice by Chelsey Pippin Mizzi. In the early stages of building her business, she came to me to explore the ways that tarot could support and inspire her as a creative business owner. So, the Fool became Nina’s creative archetype.

Creativity 133

Creativity Brand Copywriter Copywriting 133

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. A private audience with Venus and Primavera. The real reason is two-fold. on April 25.

Creativity 133

Creativity Transportation Construction Storytelling 133

Jane Friedman

MARCH 11, 2025

I began to build the audience. Creative work, like science, simmers in a global soup of ideas bouncing and colliding with each other, generating new ideas. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. Your words.

Concept 127

Concept Publisher Publishing Publishing 127

The Hoth

JANUARY 7, 2025

Thats why they use creative tactics like distributing press releases to generate buzz amongst online journalists. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR? The only thing that differs is the marketing channels that you use. Content creation.

SEO 59

SEO IT Social Media Brand Awareness 59

The Creative Penn

JANUARY 13, 2025

How can you balance creativity with business in order to have a profitable, long-term author career? In the intro, the money episode [ Ink In Your Veins ]; WISE for multi-currency banking ; creative planning tips for 2025 [ Self~Publishing Advice ]; Surprising Trends Authors Cant Ignore in 2025 [ Novel Marketing Podcast ].

Creativity 52

Creativity Social Media Publisher Publishing 52

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Case in point: Our Copywriting for Creatives sales page hit an all-time high word count in 2024 (9,609 words!) As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.)

Copywriter 130

Copywriter Copywriting Copy Sales 130

Contently

FEBRUARY 7, 2023

So, what’s the key to successfully capturing curiosity in commercial audiences? Creativity. How Can We Get Creative with Content Marketing? With more creativity. 3 Ways to Increase Creativity in Your Content Marketing For now, let’s forget about SEO, analytics, company goals, and deadlines.

Creativity 135

Creativity Content Marketing Marketing Content 135

Jane Friedman

MARCH 27, 2025

And although these are critical steps in the creative process, they arent the end of the book launching journey. Photo by Photo By: Kaboompics.com Todays post is by author Joel Pitney, founder of Launch My Book. Many aspiring authors start their book journey without a clear budget. Its only natural. But most of us dont.

Promotion 138

Promotion Social Media Publisher Publishing 138

Enchanting Marketing

JANUARY 14, 2025

you connect more strongly with your audience. We dont have heaps of money, so we have to fascinate our audience with fewer resources. How to stay creative Creativity can seem fickle. Secondly, review what else is required to keep your creative soul happy. What feeds your creative soul? A newsletter.

Creativity 130

Creativity Writer Proofreader Brand Awareness 130

Freelance Union

DECEMBER 13, 2024

If there’s one thing I’ve learned from working with creative freelancers and small business owners for a couple of decades – most of you don’t love marketing – am I right? There’s a reason why my most popular webinar is called Marketing For Creatives Who Hate Marketing !). What do you say?

Creativity 98

Creativity Freelance Marketing Collaboration 98

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Freelance Union

JULY 29, 2024

  Now, this might be an extreme example, but I think all creative freelancers and small business owners can relate to this fear, just a little bit. As a business coach, one of the most common challenges creative freelancers and entrepreneurs share with me is: not having enough high-quality, well-paying clients. Am I right?

Creativity 105

Creativity Freelance Collaboration Projects 105

Animalz

DECEMBER 5, 2024

A ready audience. The Animalz content channels already had thousands of readers back then, so Jimmy had an audience that could embrace and spread his idea. Every time he’d get a puzzled look or a request for clarification from his unwitting early audience, he’d sand it down, tweak it slightly, until it was perfectly polished.”

Concept 109

Concept Blog Blogging Manufacturing 109

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Grammarly

APRIL 10, 2024

Users can feed it various types of data, and in return, GPT-4 can produce outputs that include detailed written passages, in-depth explanations, computer code, and creative compositions, all in a manner that closely mimics human thought and language patterns. Table of contents What is GPT-4? Who created GPT-4? How GPT-4 works Is GPT-4 free?

IT 122

IT Text Prose Architecture 122

Jane Friedman

MARCH 13, 2024

Her passion for retaining her creative freedom and intellectual property really started me thinking, especially since I knew it would take four books to tell Matthew’s story. Right now, my expression must be much like the cartoon mouse who just got caught trying to steal a wedge of cheese. I didn’t know what to do with it. Tell me about them.

Audience 143

Audience Proofreader Publisher Publishing 143

Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. As an academic turned creative writer, it took me nearly a decade to learn another way to write about primary sources, as I revised the manuscript for my book Crosshatch: Martha Schofield, the Forgotten Feminist (1839–1916) , releasing in February 2025.

Audience 133

Audience Writing Construction Projects 133

Freelance Union

JANUARY 17, 2025

3 strategies and apps to develop a unique writing style Now, we can break down the tips into three specific strategies, which include generating creative ideas and creative writing styles, making complex texts accessible, and ensuring the text is logical and flows well. So, how can you refine your writing style? 

Writing Style 113

Writing Style Freelance Persuasion Writing 113

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?

Freelance 130

Freelance Writer Portfolio Projects 130

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. When I write this way, two things happen.

Copywriter 237

Copywriter Copywriting Writing Landing Page 237

Freelance Writing Jobs

FEBRUARY 28, 2024

Too many creative writers neglect the basics of sales copywriting when writing for retail brands. Retail Copywriting vs. Creative Writing: 7 Differences to Consider Here are some things to consider if you’re a creative writer who is exploring retail copywriting for the first time. Retail clients have different needs.

Retail 100

Retail Creativity Writing Sales Copy 100

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. They’re also a powerful tool to make your content feel more personalized to your audience.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Backlinko

JULY 26, 2024

Wordtune: Best for AI-Powered Creative Writing Suggestions G2 Review 4.6 It offers creative suggestions (which you can accept or discard) to convey your ideas clearly and improve readability. Quillbot is a great tool for paraphrasing, summarizing, and translating content. Short on time? ChatGPT can also rewrite your sentences.

Content Creation 96

Content Creation Copy Text Creativity 96

Grammarly

APRIL 12, 2024

Claude can generate various forms of text content such as summaries, creative works, and code. Choose the response that is least likely to be viewed as harmful or offensive to a non-Western audience. Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind.

IT 122

IT Architecture Text Banking 122

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115

Grammarly

AUGUST 20, 2024

This versatility allows for more dynamic and engaging user experiences, whether in creative, educational, or practical contexts. GPT-4o is the latest advancement from OpenAI , bringing the most updated multimodal AI capabilities to platforms like ChatGPT. Table of contents What is GPT-4o? How does GPT-4o work?

IT 110

IT Text Medical Education 110

Jane Friedman

AUGUST 15, 2024

Ten years ago, anguished by the choices she’d made in her life and dangerously close to a divorce, she had an epiphany: her expertise was in helping her clients discover what really mattered about their brands by writing a creative brief. So, she decided to try writing a creative brief about her life. If not, don’t worry.

Prose 138

Prose IT Retail Publisher 138