Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Updating and repurposing requires a different creative mindset from creating something new. Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. I wanted to build an audience and grow my email list. It felt overwhelming.

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Post Content Creation Storytelling Creativity 130

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

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Storytelling Creativity Content Marketing Engagement 130

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

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Social Media Media Writing Storytelling 117

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

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Storytelling Collaboration Education Entertainment 112

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. And Jake attributes much of their success to creative content. But brand storytelling isn’t just for founder-led content. Stories stick.

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Storytelling Keywords Landing Page Sales 109

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Digital video ad spending was almost $176.63

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Script Writing Marketing Persuasion 105

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. Storytelling Videos.

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Creativity Storytelling Concept Audience 141

Jane Friedman

JULY 18, 2024

It’s the old right next to the new again—both wonderfully creative in their own right. These are signs of a city that doesn’t just honor the creators of its past; it also celebrates and encourages the creativity of the people there now. I go back to the childlike questioning that’s perfect for storytelling: What if?

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Creativity Transportation Construction Storytelling 133

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Storytelling 111

Storytelling Pharmaceutical Brand Prose 111

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy.

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Ads Ad Copy Storytelling Copywriter 217

Content Marketing Institute

JANUARY 9, 2018

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet. Think beyond the screen.

Storytelling 111

Storytelling Script Food Agency 111

Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof. High Level Creativity: AI tools can be creative at a low level. But we can.

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Writing Copywriter Copywriting Storytelling 227

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals.

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Storytelling Social Media Copywriter Copywriting 97

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? But the story is really about handing you the creative power to transform yourself into a Hollywood director. If you want creative control, you can always hop in the director’s chair and rack focus manually, either when you shoot or in the edit. Marketer’s drivel.

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Sales Copy Storytelling Copywriter Copywriting 182

Freelance Magic

DECEMBER 1, 2024

You get to work from anywhere, set your own schedule, and earn money doing something creative. Let’s break it down so you can take that first step toward a freelance writing career with more freedom, creativity, and potential than you ever thought possible. It’s a career that thrives on variety and creativity. The good news?

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Freelance Writer Portfolio Projects 130

Backlinko

OCTOBER 21, 2024

“We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach.

SEO 101

SEO Content Finance Concept 101

Contently

FEBRUARY 7, 2023

So, what’s the key to successfully capturing curiosity in commercial audiences? Creativity. How Can We Get Creative with Content Marketing? With more creativity. 3 Ways to Increase Creativity in Your Content Marketing For now, let’s forget about SEO, analytics, company goals, and deadlines.

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Creativity Content Marketing Marketing Content 135

Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. The Rare White Squirrel Who Eats Pumpkins (and Other Stories of Creativity). When you’re consistently trying to use your creative brain power, it’s easy to hit a snag and become exhausted.

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Creativity Healthcare Digital Marketing Projects 112

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

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Storytelling Script Collaboration Creativity 77

Content Marketing Institute

OCTOBER 9, 2018

As a consequence, you need to think mobile to be a successful marketer and adapt to the behavior of at least half of your potential audience. Now, how do you incorporate vertical content into your strategy to ensure that you create a better experience for your audience and your brand? Use infographics for storytelling.

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Audience Entertainment Concept Storytelling 111

Income Diary

OCTOBER 30, 2024

These quick bursts of creativity can help creators showcase their personality and content style without the need for elaborate setups or lengthy editing processes. Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience.

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Storytelling Script Social Media Entertainment 52

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

Creativity 111

Creativity Marketing Content Creator Construction 111

Contently

FEBRUARY 8, 2024

It’s about capturing the essence of your brand’s story and presenting it in a way that engages your audience. Visual storytelling not only complements copy but can also provide an instant emotional connection that pulls prospective customers deeper into your brand. Storytelling: Visuals can tell a story instantly.

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Storytelling Audience Concept Social Media 52

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Copywriter Collective

OCTOBER 4, 2024

In this guide, however, we will look at the strategies of optimizing between keywords and creativity when writing SEO copy. Keyword positioning, content organisation and choice of words or story telling that appeals to the audience interest. What Is SEO Copywriting?

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Copywriter Copywriting Keywords Creativity 76

Contently

SEPTEMBER 13, 2024

Your audience is watching—closely. When targeting a younger audience, for example, Lobo might use the search term “skateboarding” rather than “diverse young fit models in the city.” Brands should also prioritize storytelling and contextual relevance to avoid superficial depictions. she asked.

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Manufacturing Storytelling Content Creator Concept 52

Backlinko

NOVEMBER 29, 2024

” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. Weave storytelling: It helps illustrate your points and make your content more memorable Add bucket brigades: Keeps readers interested. But remember—it’s a tool to support your writing, not replace your creativity.

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Writing Keywords Script SEO 103

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Now I feel empowered. I feel my work matters.

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Copywriter Copywriting Writing Landing Page 235

Neil Patel

OCTOBER 5, 2021

To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Doing so is essential to creating content that resonates with their audience and converts. They work hard to ensure their content reaches the right audience by aggressively promoting it.

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Content Marketing Marketing Storytelling Content 129

Express Writers

DECEMBER 24, 2024

Conversely, they blur the line between human creativity and machine-generated text. Focus on storytelling and cultivating a genuine connection that will keep people returning. So, get those creative juices flowing and develop a clear, detailed example that AI would have difficulty dreaming up.

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Content Storytelling Text Keywords 52

Credible Content

MAY 25, 2023

With your strong writing skills, you can craft messages that resonate with your target audience, spark emotions, and drive desired actions. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling.

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Copywriter Copywriting Persuasion Writing 130

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Creativity: Having the ability to think outside the box, generate fresh ideas, and bring originality to the content. Exceptional writing skills are the foundation of every successful content writer.

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Content Writer Writer Writing Proofreader 130

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling? What is gen AI?

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Brand Storytelling Creativity Text 105

Ashleyn Writes

APRIL 13, 2023

Thanks to this new tech, creatives, and small business owners are able to churn out a lot of content. But what does that mean for creatives? And because this type of AI is really good for getting those creative juices flowing, this is one of my favorite ways to use it. The jury is still out on that one. And at light speed too!

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Copywriter Copywriting Storytelling Copy 130

The Hoth

JANUARY 30, 2025

This meant link-builders had to get creative to keep backlinks rolling in, so they began using digital PR for building high-quality links. Technique #1: Use data-driven storytelling to attract backlinks Journalists, bloggers, and online columnists are always hungry for new studies, statistics, and figures to share with their audiences.

Storytelling 59

Storytelling Search Engine Optimization Social Media SEO 59

Content Marketing Institute

JUNE 8, 2018

Building your audience wholly (or mostly) through rented social sites isn’t going to produce sustainable results anymore. Building audiences through rented social sites won’t produce sustainable results, says @drmckee. While Vans funded the project, the filmmakers retained creative license. Click To Tweet. Click To Tweet.

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Storytelling Content Entertainment Script 111