The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Neil Patel

OCTOBER 6, 2020

When we’re not on our phones, we might be browsing the web on a laptop, playing a multiplayer game online, watching Netflix on a Smart TV and so on… The point is, we’re bound to a digital world which means that every business needs some form of online presence these days. The trouble is digital marketing trends change all the time.

Digital Marketing 87

Digital Marketing Consulting Marketing Advertising 87

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Buffer

SEPTEMBER 23, 2024

  The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it. Experiment by scheduling posts at the recommended times and tracking post performance to see what works best for your target audience. on Fridays.

Social Media 99

Social Media Media Post Engagement 99

Neil Patel

MAY 3, 2021

When you think of coding, your next thought probably isn’t digital marketing. Coding skills can be instrumental in digital marketing, and coding bootcamps can help set you up for a successful career. Coding bootcamps are significantly cheaper than most undergraduate educations. What Are Coding Bootcamps?

Digital Marketing 108

Digital Marketing Marketing Engineering Projects 108

Smart Blogger

JANUARY 20, 2023

Digital Marketing jobs are in demand, as companies recognize the need to generate interest in and promote their products and services. On top of that, as a digital marketer you’ll have a career which is fast paced, challenging, pays well, and has lots of room for growth. Email marketing? What is Digital Marketing?

Digital Marketing 88

Digital Marketing Marketing Social Media Education 88

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Digital Marketing Digital marketing is a high-potential niche. Strong audience interest (49,500 monthly searches).

Blogging 103

Blogging Blog Medical Finance 103

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. Think of informational keywords as an entry point to your marketing funnel. Keyword Type Examples 1.

Keywords 107

Keywords Sales SEO Digital Marketing 107

Smart Blogger

JUNE 13, 2023

Got a business but struggling to reach your audience online? In this digital age, it’s not just about having an online presence, it’s about making it count. And that’s precisely where digital marketing campaigns enter the picture. Think bigger audience, better reach, and, best of all, booming sales.

Digital Marketing 76

Digital Marketing Sales Marketing Social Media 76

The Idea Logical Company

JANUARY 4, 2023

Any author who commands an audience through a website or other business network can make a book available without a publisher. It has a much broader audience. With very little cash or know-how, anybody can publish a book these days. So putting a book out through a publisher is now a choice, not the only way to accomplish the task.

Publishing 299

Publishing Publisher Publishing Hospitality 299

The Hoth

MARCH 11, 2025

As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digital marketing ).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 70

Digital Marketing Marketing Brand Awareness Social Media 70

Smart Blogger

JUNE 16, 2023

Have you ever wondered, “What is a digital marketer?” As we sail further into the digital age, this profession has become pivotal. Whether you’re starting a new career path, or simply looking to understand the digital marketing world better, this guide is your compass. Let’s dive right in.

Digital Marketing 69

Digital Marketing Marketing Search Engine Optimization Social Media 69

Freelance Magic

NOVEMBER 25, 2022

Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Education and E-Learning. Cryptocurrency and Blockchain.

Freelance 162

Freelance Finance Writing Medical 162

Grammarly

JANUARY 30, 2023

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. A white paper is a persuasive document that is used in policy and B2B (business-to-business) marketing. What is the purpose of a white paper? Backgrounders aim to inform.

Persuasion 131

Persuasion Education Government Long Form Content 131

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Use Audience Insights to Inform Your Topics.

Post 145

Post Writing Social Media Advertising 145

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience?

Audience 81

Audience Food Social Media Digital Marketing 81

Neil Patel

AUGUST 10, 2021

The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Create Content That Educates.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Elna Cain

MARCH 3, 2023

link] But, these tools still don’t do fantastic for my writing niche of digital marketing and my writing audience of B2B marketers. So, offering educational writing would be ideal if you were a teacher. Many writers will say the writing is subpar, but I found Jasper content to be better than average writing.

Freelance 189

Freelance Writing Copywriter Copywriting 189

Neil Patel

AUGUST 6, 2021

From there, we dug into French digital marketing corporations, exploring their social presence, websites, and blogs, all in search of content inspiration. When we searched for the best digital marketing agencies in Germany, we pared down a list of 20 to a list of 10. Let’s stay with our digital marketing example.

Content 145

Content Search Engine Optimization Digital Marketing Content Creation 145

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Copywriter Collective

MARCH 5, 2024

In the ever-changing digital marketing landscape, strategic content writing has emerged as more than a trend. Digital marketing mastery has become a fundamental element for success. By blending creativity, SEO savvy, and market insights, content can become a powerful tool in your digital marketing arsenal.

Digital Marketing 52

Digital Marketing Storytelling Marketing Retail 52

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. So, make sure to tailor each piece to your audience.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. You’ve done all your audience and keyword research , and you know what the messaging should look like. Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

MAY 31, 2021

And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. My company is NP Digital. It’s a digital marketing agency where we help companies of all sizes grow. That’s where I focus my marketing efforts… to grow NP Digital.

Marketing 145

Marketing Agency Social Media Digital Marketing 145

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. Content writers create informative materials that build long-term relationships with audiences. SEO writing in particular is a valuable skill for digital marketing teams in the age of AI search. What is Content Writing?

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

MARCH 29, 2021

In 1996, Bill Gates wrote an essay that changed the course of digital marketing. It allows material to be duplicated at low cost, no matter the size of the audience. I set to find out by asking marketers and business owners on Twitter whether content is still king and why—or why not. Does it still ring true?

Content 145

Content Keywords Digital Marketing Social Media 145

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. Another significant factor that will amplify your marketing efforts is the collection and leveraging of data. In other words, to truly succeed with your digital marketing campaigns, you must utilize the best of the machine and human worlds.

Agency 134

Agency Digital Marketing Utilities Education 134

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

FEBRUARY 16, 2021

Content marketing can have different goals (which might include making sales), but focuses on less direct goals, like educating, amusing, or building brand awareness. Here’s a step-by-step guide to creating copy that will reach your target audience and drive sales. Step 1: Get to Know Your Audience.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Content Writing

DECEMBER 20, 2022

In present times, it plays a big role in enlightening audiences about the business’s products. Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

The Hoth

FEBRUARY 18, 2025

Specifically, digital PR techniques are the cream of the crop for generating authoritative backlinks that will help you outrank competitors. Digital PR is the online equivalent of this and entails networking with bloggers, social media influencers, and online publications (like The New York Timess website instead of the print newspaper).

SEO 59

SEO Storytelling Social Media Brand Awareness 59

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. In fact, it’s been the most frequent answer to the question of what marketers plan to add to their tool belt for the past couple of years. 2021 Content Marketing: The Predictions.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

OCTOBER 7, 2021

Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. No matter how much you may try and educate people about the correct spelling of your brand name, you’ll always find those who still misspell it.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Why Are Trends Important in Marketing? Sometimes things change overnight.

Marketing 137

Marketing Social Media Lead Generation Concept 137