Neil Patel

NOVEMBER 19, 2020

IA can also help support your customer service reps when they need more information to help customers. Finally, just like with sales, product, and customer service, augmented intelligence tools can take your marketing efforts to the next level. Spelling and grammar checkers, like Grammarly , are a good example of this.

Digital Marketing 145

Digital Marketing Marketing Medical Hospitality 145

The Hoth

MAY 9, 2024

If you’re a marketer in need of some extra income or want to learn a new skill, you should consider picking up a side hustle – and your marketing skills are a perfect fit. Digital marketing side hustles provide some of the best ways to supplement your income, and there are more than a few reasons why.

Digital Marketing 98

Digital Marketing Marketing Copywriter Copywriting 98

Backlinko

JULY 30, 2024

Seed keywords Books, cars, digital marketing 2. Informational keywords How to change a tire, what is SEO 3. Informational Keywords Informational keywords are queries people search for when their goal is to learn or understand something. Then, filter the results to see informational keywords based on search intent.

Keywords 106

Keywords Sales SEO Digital Marketing 106

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

Content Marketing 95

Content Marketing Marketing Content Utilities 95

BKA Content

NOVEMBER 26, 2024

Making local SEO work for small companies involves using tailored techniques that maximize your marketing budget for a healthy ROI. This targeted approach is a subset of general SEO and digital marketing, but it focuses on location-specific strategies. This information lets you emulate and improve on what’s worked for others.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. Later, I defined the companies I wrote for as digitally native brands.

Content Writer 239

Content Writer Writer Content Writing 239

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. For example, a sustainable skincare brand might want to emphasize its eco-conscious value proposition.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Digital Marketing Digital marketing is a high-potential niche. Strong audience interest (49,500 monthly searches).

Blogging 101

Blogging Blog Medical Finance 101

The Hoth

MARCH 11, 2025

As a result, most marketers wind up targeting the exact same keywords because they rely on the same traditional keyword research tools. The way it typically works goes something like this: A marketer types a common industry seed keyword into a research tool (like digital marketing ).

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

Elna Cain

FEBRUARY 25, 2023

And this translates into credibility, which is how you can get your writing ahead, as the information you provide to your clients is built on trust. Other times, I use my free time to learn new tactics, strategies, and information regarding my writing niche (digital marketing). When this happens – $$$.

Freelance 211

Freelance Writer Landing Page Consulting 211

Backlinko

MARCH 3, 2025

At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. Think of it as people finding your content naturally when they search for information, products, or services. Lets start with what organic traffic is and how it differs from other traffic sources.

IT 102

IT Keywords Brand Awareness SEO 102

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. Like unique visitors or total play time.

Script 99

Script Landing Page Keywords Website 99

Elna Cain

MARCH 3, 2023

Any information you receive will be a few years old, and these tools may be unable to check Google (although this is changing). No, it just means you can’t go under a rock and ignore all the information about AI there is! ” This means they will make up facts and stats and do it very confidently. Be mindful of plagiarism.

Freelance 189

Freelance Writing Copywriter Copywriting 189

Freelance Magic

DECEMBER 1, 2024

Each client will have a unique tone, style, and audience, so you’ll need to adjust accordingly. Whether it’s Googling the basics of blockchain or interviewing an expert about digital marketing trends, being good at digging for information will make your writing sharper and more trustworthy.

Freelance 130

Freelance Writer Portfolio Projects 130

BKA Content

JANUARY 6, 2025

Google Analytics vs. Google Tag Manager How do you make decisions about your companys digital marketing strategy? If you said, We look at audience analytics data, thats the right answer! Businesses that track performance metrics for marketing are 500% more likely to see a return on investment. What Is Google Tag Manager?

Management 59

Management Script Digital Marketing Social Media 59

Neil Patel

JULY 26, 2021

Engagement metrics are important because they allow you to track how your content performs with your audience. Generally, the more your audience interacts with your posts, the better your overall Facebook reach will be. What kind of content does your audience want to see? Make Your Facebook Post a Source of Useful Information.

Post 145

Post Writing Social Media Advertising 145

Neil Patel

SEPTEMBER 27, 2021

It’s another thing entirely to interact with your audience. Remember, the primary purpose of each post is to teach your audience something, and content marketing as a whole is about engaging with the audience that buys your product. Broaden your scope to keep your content calendar full and to avoid boring your audience.

Marketing 143

Marketing Blogging Blog Social Media 143

Neil Patel

OCTOBER 12, 2020

When it comes to digital marketing, knowledge is power. Marketers with industry experience know how to develop a paid social media strategy, which keywords to choose, and how to write magnetic content that converts. The truth is these marketers aren’t lucky or gifted. That’s where marketing certifications come in.

Marketing 145

Marketing Digital Marketing Social Media Healthcare 145

The Hoth

MARCH 18, 2025

You can also use AI to generate ideas, create content, spot emerging trends, automate email outreach, and analyze the habits of your target audience. In this guide, well teach you all the ways you can leverage AI to improve your digital PR strategy, so stick around! Share your target audience AND 2. link back to your website).

Keywords 59

Keywords Social Media SEO Digital Marketing 59

Neil Patel

OCTOBER 13, 2021

A/B testing is crucial to developing a robust digital marketing strategy. We’re going to cover how to put that information to good use—but first, let’s cover why A/B testing matters in digital marketing. Why A/B Testing Is Crucial to Digital Marketing Success. No mobile users allowed.

Landing Page 137

Landing Page Digital Marketing Social Media Ads 137

The Hoth

JANUARY 7, 2025

If you want to build valuable backlinks while getting the word out about your brand, you should consider developing a digital PR campaign. Whats digital PR? Digital PR also involves creating content to generate traffic, attract links, and attract media attention.

SEO 59

SEO IT Social Media Brand Awareness 59

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Different keywords have different average costs per click, and this should inform your bidding strategy. Like any form of marketing, pay-per-click advertising has its pros and cons.

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JUNE 2, 2021

I’ve just noticed there are plenty of underutilized marketing platforms right now. YouTube ads are one of the most overlooked ad formats in digital marketing, and it’s easy to figure out why. YouTube needs to protect their user experience , primarily by providing users with relevant information. Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

BKA Content

DECEMBER 12, 2024

A simple error can lead to a broken link that frustrates your audience and lowers the perceived value of your site. A common example is when you merge information from two pages with related content. If the information is irrelevant to the intent of the user, youll still upset your audience and harm your SEO.

Search Engine Optimization 59

Search Engine Optimization Content Management System Agency Landing Page 59

Neil Patel

DECEMBER 16, 2021

Just be sure your contact information is readily available. Search for groups using Facebook’s search bar, or scroll through its suggestions a few times a month to expand your audience. Quora rewards visual content, so format your posts for your specific audience. That’s a large audience you don’t want to ignore.

Marketing 145

Marketing Social Media Keywords Digital Marketing 145

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Speed : Although speed assessment has evolved since Google’s beginnings, it took time to get to the point where users can get information at almost the same time it takes them to blink.

Brand Awareness 144

Brand Awareness Keywords Storytelling SEO 144

ContentWriters

DECEMBER 6, 2024

Content writers create materials that inform, educate, or entertain specific audiences. Content writers create informative materials that build long-term relationships with audiences. SEO writing in particular is a valuable skill for digital marketing teams in the age of AI search. What is Content Writing?

Content Writer 49

Content Writer Writer Portfolio Content 49

Neil Patel

SEPTEMBER 6, 2021

Niche marketplaces allow businesses to leverage the power and branding of larger platforms to reach their target audiences. Today, with 11 percent of all shopping is done online , it’s vital you know the digital platforms that will give your B2C niche service brand the reach it needs to flourish. Access to a Targeted Audience.

Entertainment 139

Entertainment Digital Marketing Recruitment Freelance 139

Neil Patel

NOVEMBER 19, 2020

Other advantages of Google Ad Grants include their digital marketing resources. Your digital marketing strategy is fundamental to success online. The same is also true for nonprofits that want to raise awareness and funds in the digital age. And if you’re new to digital marketing, Google has you covered.

Ads 144

Ads Digital Marketing Recruitment Keywords 144

The Hoth

MARCH 25, 2025

This means that Google views your website as a reliable and trusted source of information for a particular topic. This is because Google wants to provide its users with the most accurate, in-depth information and topical authority is the metric it uses to determine a websites level of expertise on a given subject. The results?

Collaboration 59

Collaboration Keywords SEO Editorial 59

ContentWriters

JANUARY 23, 2025

It also involves transforming content marketing strategies, including investing in digital-first content and shifting toward more interactive formats. Changing the way you create, distribute, and manage content can help your brand reach new audiences and increase visibility. Will your publishing cadence change?

Content 59

Content Content Creation Agency Social Media 59

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

AUGUST 31, 2021

Content Marketing. If you have been reading about digital marketing for a while, you must have heard the term “content marketing.” Content marketing strategies often include blog posts, podcast episodes, infographics, YouTube videos, downloadable PDFs, etc. Top Strategies to Increase Website Traffic Without SEO.

Website 145

Website SEO Recruitment Brand Awareness 145

Neil Patel

MAY 20, 2021

Facebook offers businesses new ways to connect with their audience, promote and sell products, and improve online visibility for their brand. Facebook business tools such as Page Insights and analytics can help you better understand your audience needs and create better customer experiences. Enter Your Business Information.

Social Media 145

Social Media Advertising Promotion Engagement 145

Grammarly

JANUARY 30, 2023

A white paper is a persuasive document that is used in policy and B2B (business-to-business) marketing. In government, a white paper is an informative policy document to educate the public. Digital marketers use white papers to generate new leads, boost sales for the organization, and change the perception of the company.

Persuasion 131

Persuasion Education Government Long Form Content 131

Neil Patel

SEPTEMBER 16, 2021

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. An effective meta description informs users what your page is about and also compels them to click through to your post.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145