Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Management 111

Management IT Digital Media Digital Marketing 111

Melanie Saxton

OCTOBER 23, 2023

Believe me, I trained to produce online content through graduate coursework in digital media. Let’s discuss what you do and why and strategize content that draws your target audience to your website. The post Curating Your Business Blog and How I Can Help appeared first on Melanie Saxton Media.

Blog 130

Blog Blogging Digital Media Engineering 130

Blogtrepreneur

JANUARY 7, 2024

While traditional marketing has its place, it’s important that you consider the potential of digital media. With so many great advantages, it’s become the ideal way to connect directly with your target audience. Below we are going to discuss exactly why your business should invest in digital marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Neil Patel

JULY 5, 2021

All you have to do is repackage those valuable tidbits and present them to your audience. Let’s say you recorded a podcast this week and released it to your audience. For example, you can rapidly A/B test different format styles, or try two highlights against each other to see what resonates with your audience. Here’s how.

Long Form Content 144

Long Form Content Content Creation Social Media Brand 144

The Hoth

FEBRUARY 4, 2025

As a practice, public relations (PR) has always been about raising brand awareness and attracting media attention, and digital PR simply translates these goals into the digital world. However, you have to make sure that the topic is trending and relevant to your audience.

Brand Awareness 59

Brand Awareness SEO Promotion Retail 59

The Hoth

MARCH 18, 2025

In fact, you can do all sorts of amazing things with AI to enhance your digital PR and SEO strategies. For instance, a major aspect of digital PR is finding relevant digital media contacts (like influencers and bloggers) to target for backlinks, brand mentions, and other types of shout-outs. link back to your website).

Keywords 59

Keywords Social Media SEO Digital Marketing 59

Caroline Gibson

JULY 31, 2024

It’s open to anyone from anywhere with roles available in account management, creative production, digital, media, new business, planning, social & influence, AI and PR. Bonus tip from Offspring #2: Open House attracts an older audience, often who are already in ad and design agency jobs. When to apply? When to apply?

Advertising 147

Advertising Freelance Copywriting Agency Creativity 147

Neil Patel

JUNE 17, 2021

These days slogans are more important than ever as we are awash in visual and audio media, from TV and radio to the internet and digital media. A great slogan cleverly sums up what you do, inspires engagement with your audience, and sticks with them until they need your product or service. Appeal to Your Audience.

Brand 135

Brand Creativity Sales Digital Media 135

Neil Patel

JUNE 2, 2021

The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach. While it’s certainly easier to make ads on social media, YouTube is a powerful tool for brands looking to promote high-quality video content to a massive audience.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Melanie Saxton

FEBRUARY 28, 2023

They highlight your business, your ethics, and the customer audience who depends on you. After devoting nearly 40 years to the world of words, and being very close to completing a master’s degree in digital media, I am delighted to help you bring a trade book to life! Trade books are great marketing tools.

Promotion 130

Promotion Construction Insurance Digital Media 130

Content Marketing Institute

JULY 11, 2023

Facts get fuzzier and grow exponentially in this digital media era. However, you can give your audience something to believe in. You cannot stop that. Enter the point-of-view architecture for your brand. Continue reading →

Architecture 84

Architecture Digital Media IT Brand 84

Verblio

MARCH 21, 2025

In the world of digital marketing, where the average internet user makes more than 30,000 micro decisions and scrolls 300 feet of social media content per day, that statement has never been more true. Getting noticed means not just building good content, but building content that your target audience actually finds.

SEO 52

SEO Content Search Engine Optimization Digital Marketing 52

Content Marketing Institute

MAY 22, 2018

You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. And, since digital media technology is evolving, we added new techniques and best-in-class brand examples to encourage you to explore new creative territory.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Ashleyn Writes

FEBRUARY 16, 2022

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. They painstakingly built & earned that audience. ” Media Pitch Example 2.

Media 147

Media Copy Advertising Creativity 147

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? What stories could you tell about your business – and bring to life on video – that would surprise your audience? What stories could you tell about your business that would surprise your audience, asks @marciarjohnston. Highlight the unexpected.

Content Marketing 111

Content Marketing IT Marketing Content 111

ContentWriters

MARCH 27, 2024

In the dynamic world of digital media, where trends and information evolve daily, the shelf life of online content can be surprisingly short. Optimizing the content for SEO, ensuring it ranks well in search engine results and reaches its intended audience.

Writer 111

Writer Content Freelance Keywords 111

Contently

JULY 19, 2022

The form and amount of customer success you create will depend on the product purchased and your audience’s needs, Cohen says. High-priced, high-involvement consumer purchases—like a car or financial products—may need more extensive information. ” 4.

Sales 132

Sales IT Search Engine Optimization Content 132

Smart Blogger

MAY 27, 2024

It enables audiences to grasp intricate concepts and data-driven insights through engaging visual formats. BBC engages audiences by deepening their understanding of the data behind stories, as seen in What is climate change? It enhances the narrative experience by transforming complex data into compelling visual stories.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Susan Greene

JANUARY 8, 2013

The result will be qualified leads from members of your audience. Although potentially more costly to produce than digital media, they could provide a solid return on investment by generating sales from customers who otherwise might not have noticed you. Include features on all packaging. Work with a B2B Copywriter.

Marketing 130

Marketing Copywriter Copywriting Manufacturing 130

Content Marketing Institute

DECEMBER 11, 2017

Regardless of whether those syndicated articles find the eyeballs or languish on pages unseen, one segment of the audience sees everything: search engines. I spoke to Hajnen Payson, head of Trihon Media (an SEO consultancy), a former colleague and a friend who I consider a genius at all things search. #SEO Click To Tweet.

Editorial Team 108

Editorial Team Editorial Content Content Creator 108

Express Writers

MAY 29, 2024

An interview published by Forbes reveals some of his well-kept secrets: he surprises his audience with well-written informative materials that answer their daily questions. By providing digital books and other freebies, Flynn keeps his readers coming back for more time after time. Enstine Muki. Why do most companies blog?

Blogger 98

Blogger Social Media Education Content Creator 98

Neil Patel

FEBRUARY 23, 2023

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

Ads 104

Ads Advertising Text Social Media 104

Make a Living Writing

JANUARY 22, 2024

As a copywriter, you get to put your English degree to good use by crafting compelling and persuasive written content to engage target audiences. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand.

Copywriter 81

Copywriter Copywriting Freelance Social Media 81

Neil Patel

FEBRUARY 15, 2021

As one Business.com article put it, with “Retail going digital and digital media coming to retail,” this technology is completely changing the marketing game. Once the mobile app is downloaded, you can push messages to your audience without having to jump through hurdles.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

DECEMBER 21, 2017

B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. JetBlue asks its audience: Are you humankind or HumanKinda ? Some of the best inspirational and engaging content comes from unexpected places.

Content Marketing 110

Content Marketing Transportation Marketing Content 110

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Your CTR can tell you whether you’re targeting the right audience and saying the right things. By analyzing your CTR data, you can gain valuable insights into which version resonates most with your audience.

IT 116

IT Ad Copy Keywords Landing Page 116

Neil Patel

JANUARY 3, 2023

Choose A Structure That Makes Sense for Your Site And Audience. But that’s not what’s best for your website, for your audience, or for your search engine rankings. Is the market or audience fairly stable? To visualize this, let’s look at the digital media website Buzzfeed. The Different SEO Taxonomy Types.

SEO 85

SEO Search Engine Optimization Utilities Contractor 85

Smart Blogger

JUNE 14, 2024

Write with Rhythm In digital media, short sentences and short paragraphs are your friends. Or, to put it bluntly: If you don’t entertain while you inform, your audience will find a great writer who does. What keeps your target audience awake at night? If stuffy academic writing is your forte, this can be a radical shift.

Writer 81

Writer Writing Proofreader Entertainment 81

Content Hacker

FEBRUARY 22, 2023

To do this, product content strategists must have an in-depth understanding of the company’s target audience , as well as the product itself. Product content strategists are focused on the content associated with a particular product, and the audience for that content is existing customers. Develop messaging strategies.

Portfolio 92

Portfolio Content Education Storytelling 92

Content Marketing Institute

NOVEMBER 19, 2017

Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. The Road to Recognition: The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in the Age of Digital Media by Barry Feldman and Seth Price. @JohnHall Click To Tweet. rogercparker Click To Tweet.

Content Marketing 111

Content Marketing Marketing Manufacturing Content 111

Content Marketing Institute

JULY 20, 2018

But the results his team ultimately achieved – hundreds of millions of online views, a Facebook docu-series, a broader audience – earned him a nomination for Content Marketer of the Year. The 40-person team handles: Social media. Digital media (including all content for NASCAR.com).

Storytelling 70

Storytelling Entertainment Social Media Collaboration 70

BKA Content

OCTOBER 10, 2022

Marketing efforts in the new age combine traditional and digital media. Digital marketing presents several advantages for a business trying to understand how to prepare for a recession. Identify audience FAQs and respond with research-backed content. Establish a social media presence with meaningful content.

Digital Media 52

Digital Media Advertising Government Social Media 52

ProBlogger

JULY 22, 2014

This is a guest contribution from digital media project manager Sandeep Sharma. Now more than ever, marketing experts are improving their marketing strategy with fewer resources, and they are shifting marketing budgets from traditional to digital tactics like search engine optimization and social media.

Social Media 55

Social Media Engineering Search Engine Optimization Media 55

Copywriter Collective

MARCH 8, 2024

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. Creating harmonies that resonate in the hearts and minds of a diverse and discerning audience.

Marketing 52

Marketing Storytelling Copywriter Copywriting 52

ContentWriters

SEPTEMBER 28, 2022

Interactive elements make taking in content much more enjoyable for audiences, which is great news for you as a marketer. Interactive marketing is marketing that makes use of visuals, videos, and other interactive elements to engage the audience, prompting everyone who participates to ultimately take some sort of action.

IT 52

IT Marketing Storytelling Entertainment 52

Dr. Rissy's Writing and Marketing

AUGUST 18, 2022

If you program your ads to target engagement, you can lead your audience to interact with your content by leaving comments, likes, or even sending messages. The above tips have helped you reach people with different advertising objectives, and now it’s time to get them to connect with your content.

Ads 52

Ads Brand Awareness Advertising Social Media 52

ProBlogger

SEPTEMBER 26, 2011

Your audience is a profitable niche market. Just take a look around in mainstream media. If companies are already paying big bucks to advertise to your audience on TV, radio, magazines and newspapers, then you’re in a profitable niche. Bloggers engage with their audience, who eagerly share their thoughts and feelings.

Blog 50

Blog Blogging Social Media Advertising 50