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How to Write a Marketing Script

ContentWriters

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105
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Unleashing Higher-Order Marketing Creativity and Impact With AI

Grammarly

The 2025 AI Trends That Matter Download the 2025 AI Shortlist for more action steps on the trends that matter. Download Balancing AI with the human element In the past year, Ive seen our marketing function at Grammarly use AI in meaningful ways, mirroring broader industry trends: 69.1%

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9 Best Chrome Extensions for SEO: Our Top Picks

Backlinko

Don’t download anything just yet. Pros and Cons Pros Cons Quickly view on-page and technical SEO insights for any website Requires downloading a spreadsheet to view all image alt tags Price Detailed SEO Extension is free to use (there are no hidden fees—we checked!). The ones driving the most organic traffic to their website.

SEO 110
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How to Budget for Your Book Launch

Jane Friedman

Growing an audience for your book takes time, consistency, and considerable effort. It takes that long to build a big enough audience for your work for you to become profitable. If youd like a more detailed tool for building your budget, you can download my full Book Launch Budgeting ebook (its free!). But thats simply not true.

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How ZoomInfo Enhances Your ABM Strategy

And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience. Download this eBook to learn how to start improving your marketing team's data! Not so fast, though.

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25 Best Blog Niche Ideas (Data Study)

Backlinko

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). It all comes down to the three Ps: Passion, Potential, and Profitability.

Blogging 101
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.