Content Marketing Institute

FEBRUARY 8, 2021

In 2019, a software company launched its own editorial property as an alternative to traditional PR and demand-gen marketing. Continue reading → The post How One Brand Grew a Massive Audience by Building a News Site [Example] appeared first on Content Marketing Institute.

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Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. Click To Tweet. Match tools to touchpoints.

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Audience Editorial Team Editorial Social Media 111

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. What are their editorial standards or policies ? Check the publisher: Are they a government agency or a professional institution?

Government 111

Government Medical Banking Editorial 111

Melanie Saxton

FEBRUARY 28, 2023

If you are in need of editorial help in writing reverse mortgage books, marketing material, or white papers, let me know! The post Reverse Mortgage Books — Why Writing One Today Can Update Audiences appeared first on Melanie Saxton Media.

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Audience Writing Medical Banking 130

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

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Editorial Content Content Creation Collaboration 80

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

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Content Marketing Marketing Content Utilities 95

Neil Patel

OCTOBER 28, 2020

All of this contributes to gaining a better, more complete view of your audience. And since you need an excellent connection with your audience if you want to make it on Instagram, the Owlmetrics audience insights can help you achieve just that. You’ll see your total followers and the growth of total followers.

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Audience Social Media Editorial Engagement 111

Contently

SEPTEMBER 4, 2024

We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience. This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience.

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Content Blog Blogging Keywords 89

Backlinko

OCTOBER 21, 2024

Caroline Gilbert is the Director of Content and Editorial at Angi. “We must get into the audience’s headspace and walk a mile in their shoes. UX research collaboration: Editorial partners with the UX research team to access in-depth customer studies. We need to understand what they want. ” It tracks.

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SEO Content Finance Concept 101

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.  Our blog and writing process have seen many iterations throughout the years. 

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Content Marketing Institute

OCTOBER 12, 2022

To be a great marketer, you must know the people you’re trying to sell it to. Clear, robust marketing personas are an effective and time-tested approach to reach that goal. Continue reading →

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Audience Marketing Editorial IT 142

Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. You can email Digital Editorial Director Andrew Del-Colle at adelcolle@audubon.org. There’s an old-school skill that works in any economic environment. Pitch great story ideas to editors. And if you don’t get a response right away?

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Freelance Architecture Writing Editorial 96

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. Social media interactions : Pay attention to what your followers are saying and asking.

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Social Media Content Creation Content Promotion 81

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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Editorial IT Blog Blogging 64

Elna Cain

OCTOBER 19, 2023

I can even use similar blog ideas but for a different audience. These are basically the same topic but it’s for a different audience, which means you will add different tools and tips for that specific audience. For example, Mishal Cazmi is the editorial manager for Pinterest. ” 7.

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ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.

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Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

Neil Patel

JULY 13, 2021

Make sure you’re creating a unique piece of content for the other site (for example, a case study) and that the site is relevant, authoritative, and attracts your audience. Consequently, you’ll expose your brand and site to more people who could share your best posts with their target audience. What do I mean by that?

Search Engine Optimization 145

Search Engine Optimization Marketing Editorial Social Media 145

Melanie Saxton

FEBRUARY 16, 2023

—> Contact me today <— and we’ll place you on my editorial calendar. The retainer is credited against the overall project cost, meaning you don’t pay extra to reserve a spot on my editorial calendar. RESERVE YOUR SPACE WITH AN EDITING RETAINER!

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Hospitality Editorial Ad Copy Projects 130

ContentWriters

AUGUST 23, 2023

An editorial style guide is a document that outlines your company’s communication rules and guiding principles. Why Do You Need an Editorial Style Guide? An editorial style guide creates cohesion among your writers, projecting a clear and consistent brand identity. What Should Be Included in an Editorial Style Guide?

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Editorial Content Creator Writer Entertainment 52

ContentWriters

FEBRUARY 28, 2025

Breaking Through Content Fatigue Maybe you’ve looked through your content marketing editorial calendar only to realize you’ve been recycling the same content themes. Even the most seasoned marketer occasionally hits a wall. The strategic value lies in using Google Trends to validate and time your content ideas.

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Content Content Creation Blog Blogging 59

The Hoth

MARCH 25, 2025

Also, she clearly touched on a popular topic that her audience was eager to learn about, which is why the post generates consistent traffic to this day. Establishing author credibility Next, you need to signal to Google and your audience that your authors are credible professionals with lots of experience. Provide ample security.

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Collaboration Keywords SEO Editorial 59

Contently

MARCH 22, 2024

You can spend thousands of dollars making your website beautiful, but if you don’t know how to create an SEO editorial calendar with strategic content, your efforts could be wasted. But not just any content will do; you’ll need well-written, well-organized SEO content to add power to your SEO editorial calendar.

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Editorial SEO Keywords Engineering 52

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Powtoon – Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love. Vocal – Vocal is an all-in-one platform where you can share your stories, build an audience, and earn money. Stock Photos and Videos.

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Content Marketing Content Marketing Editorial 130

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view. “Start creating worlds” were the words that resonated most.

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Storytelling Editorial Advertising Digital Media 130

Neil Patel

FEBRUARY 15, 2021

Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. You’ll have a different audience on each of your social media channels, and your content needs to reflect that. For example, you might be talking to various audiences or working for an agency.

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Social Media Media Marketing Agency 145

Contently

FEBRUARY 18, 2025

More general but still reasonable) ruled by SEO trends and audience engagement. (A Contently Insight Contently AI is fine-tuned for marketing, media, and publishing professionals , ensuring that it suggests content aligned with brand guidelines and audience needs. Common marketing phrase) experiencing major changes.

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Editorial Text Storytelling Copy 52

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. Segment Audience to Increase Engagement. Smart content marketers know they need to segment their audiences based on product need. population.

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Content Marketing Marketing Content Landing Page 145

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. With social media sharing, youll enjoy increased visibility due to a large audience. When choosing a social media platform, consider which suits your audiences demographics.

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Promotion Blog Post Post IT 52

Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. It’s another thing entirely to interact with your audience. It’s one thing to write and publish a blog post.

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Marketing Blog Blogging Social Media 143

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. robert_rose Click To Tweet.

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Brand Contractor Editorial Content 111

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

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Editorial Content Promotion Social Media 111

Content Marketing Institute

OCTOBER 17, 2018

Review your conversion rates and your editorial calendar. Review your editorial calendar against conversion rates. Explore what works better and update your editorial calendar to reflect that. submitting an email address) because they provide value for your audience. Measure impact of content schedules and other efforts.

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Landing Page Editorial Lead Generation Social Media 111

ContentWriters

JANUARY 9, 2025

Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. Here’s how to develop, write, and promote an effective healthcare white paper that resonates with your target audience. For the main content, build your argument methodically.

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Healthcare Medical Writing Lead Generation 59

Buffer

OCTOBER 11, 2023

This level is reserved for “senior-level experts and leaders” They're handpicked by the LinkedIn Editorial team, who vet new creators regularly, the platform says. Define your audience Pinpoint who you’re talking to and what problems you can help them solve with your particular set of skills and experience.

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Editorial Team Collaboration Editorial Web Content 132

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences. Marketplace Copywriter — to the Rescue!

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Copywriting Copywriter Script Portfolio 130

Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Click To Tweet. IanCleary Click To Tweet.

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