Grammarly

JANUARY 31, 2024

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. The only way our editorial team can keep pace is tools like Grammarly.”

Editorial Team 98

Editorial Team Editorial Copy Editor Communication 98

Neil Patel

NOVEMBER 11, 2020

More than just a preferred list of grammar rules, an editorial style guide provides your content team with guidelines for the creation of useful, on-brand content. An editorial style guide ensures a standard baseline for quality and consistency. This will become more critical as your in-house editorial team grows.

Editorial 145

Editorial Editorial Team Freelance Utilities 145

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). The final step in engaging effectively with your audience is to post the right way. Engage and promote.

Landing Page 111

Landing Page Editorial Team Social Media Editorial 111

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

Management 101

Management Electronics Media Architecture 101

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. If you want to grow your commitment to video and bring additional success, put together a course. Nurture your leads to turn them into loyal customers and ambassadors.

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. What tools do you use?

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. They didn’t care about readability and their audience.

Proofreader 111

Proofreader Government Medical Editorial Team 111

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?

Publishing 111

Publishing Publisher Publishing Editorial 111

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Choose not by price, but by where members of your audience are active. GrowthHackers. Blog Engage.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JANUARY 30, 2019

few short years ago, simply writing useful articles regularly was enough to keep your audience engaged and see your SEO rankings steadily grow. With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Now, consumers are more demanding and the Google algorithm is more advanced.

Editorial 110

Editorial Editorial Team Collaboration Social Media 110

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 111

Content Creator Script Editorial Team Portfolio 111

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

JANUARY 15, 2019

Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

Landing Page 111

Landing Page Editorial Team Editorial Brand Awareness 111

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

Advertising 111

Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. It’s important to make sure it’s as easy as possible for the influencers to share the roundup post or contributed content with their audiences. That’s why follow-up is important.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Road Map to Success: Creating the Content of Your Audience’s Dreams.

Content 111

Content Editorial Team Keywords Construction 111

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. One look at your team’s most recent target audience persona development exercise will remind you the typical customer today is conditioned to expect the best experience with every commercial encounter. Click To Tweet.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Every content effort should be judged against its ability to provide the value your audience expects. Click To Tweet.

Editorial 111

Editorial Government Content Collaboration 111

Content Marketing Institute

MAY 28, 2018

You need to have a tool that can access personalized data about your individual audience members and give valuable information regarding each of their social media habits. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. How to use this prescriptive tool.

Social Media 111

Social Media Media Editorial Team Editorial 111

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Different industries or audiences can get served different chatbot responses … guided by the categories applied to the content chunks,” Noz says. Tag content strategically.

Content 111

Content Editorial Team Script Copy 111

Content Marketing Institute

SEPTEMBER 17, 2018

I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. A Step-by-Step Guide to Audience Development. HANDPICKED RELATED CONTENT: 6 How-To Strategies for Content Promotion.

Promotion 111

Promotion Content Social Media Editorial Team 111

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Time to do more. And time, as we know, is money. What tasks do you automate? Please share in the comments.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Content Marketing 111

Content Marketing Marketing Editorial Team Search Engine Optimization 111

Content Marketing Institute

APRIL 26, 2018

Challenge: Stay true to the editorial mission and show value to the company. All three of the panelists’ publications sit at the top of the funnel, attracting audiences with compelling stories and typically keeping brand and product mentions to a minimum. What to try: Invest in other teams’ success. robert_rose Click To Tweet.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 110

Long Form Content Editorial Team Editorial Content Marketing 110

Content Marketing Institute

APRIL 16, 2018

Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Content marketers never have had as much insight into audience’s interests, struggles and intents as they do now. Taking advantage of the most SEO insight ever available.

Keywords 112

Keywords Concept Content Editorial Team 112

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 111

Marketing Editorial Team Promotion Social Media 111