Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

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Contently

NOVEMBER 22, 2023

As the backbone of your content marketing strategy , an editorial calendar should: Offer alignment: Every piece of content you create, whether an eBook or fact sheet, should be consistent with your brand’s goals and audience needs. What formats are they using to engage the audience? Foster a culture of openness.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

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Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

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Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Publishing content on your own site may not be enough to get the level of engagement you want.

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Promotion Brand Awareness Editorial Team Content Creation 110

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

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Social Media Media Editorial Team Collaboration 104

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. tools Click To Tweet.

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Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. If you’re considering livestreaming, make a commitment to publish on a regular schedule. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

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Editorial Team Entertainment Content Creator Editorial 110

The Creative Penn

OCTOBER 14, 2024

How do traditional publishing and going indie compare? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. I also published for the first time two years later. With Emily E.K.

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Writing Publisher Publishing Publishing 52

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

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Management Electronics Media Architecture 86

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. I produce a lot of content.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. It also helps your brand steer the message to the influencer’s audience.

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Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

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Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

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Marketing Editorial Team Promotion Social Media 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Jubaer96 Click To Tweet.

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SEO Social Media Content Editorial 111

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Click to enlarge.

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Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Click on the “explore” tab to set up your cause-and-effect triggers. Time to do more.

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Content Marketing Proofreader Marketing Editorial Team 103

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

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Content Marketing Marketing Editorial Content 107

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Every content effort should be judged against its ability to provide the value your audience expects. Click To Tweet.

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Editorial Government Content Collaboration 105

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. And unless you reshare your content regularly, the majority of your audience won’t know it exists. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it

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Content Marketing Editorial Marketing Content 110

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

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Brand Content Editorial Team Editorial 109

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

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Editorial Content Editorial Team Projects 93

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

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Content Editorial Team Keywords Construction 107

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Every editor and every client has unique needs, audiences, and styles. also publish a great deal of content. So how should you ask for one? Keep it simple.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month. The Washington Post and Heliograf.

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Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

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Advertising Landing Page Editorial Team Promotion 110

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Here are some ways to gather that information.

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Long Form Content Editorial Team Editorial Content Marketing 98

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Different industries or audiences can get served different chatbot responses … guided by the categories applied to the content chunks,” Noz says. Tag content strategically.

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Content Editorial Team Script Copy 109

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 108

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Go push the button, go make the thing, press record, publish the piece.”. Publish the piece by @isocialfanz via @mdeziel. Who is your audience? Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group.

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Content Marketing Marketing Content Editorial Team 96

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Keywords Medical Engineering 94

Content Marketing Institute

NOVEMBER 2, 2018

You know audiences now are used to receiving information almost at the speed of light. In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. No one post can provide all relevant tools in the space.

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Website Editorial Team Landing Page Script 102

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. Our legal writers are adept at creating content that speaks to the desired audience and the search engines. Strong Research Skills.

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model.

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Content Editorial Team Manufacturing Keywords 108

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I Finding the correct writer takes time.

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Writer Content Freelance Editorial Team 110

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. We must be quirky, try new ideas, & think about how to be different in ways audiences will notice.

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Content Marketing Government Marketing Food 93

Content Marketing Institute

JUNE 19, 2018

Use whatever your audience might find relevant and helpful. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Add stats, figures, examples, and step-by-step instructions. Is humor appropriate?).

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