Grammarly

JANUARY 31, 2024

The Challenge Databricks—the data and AI company that over 10,000 organizations rely on—had grown steadily to over 6,000 team members. However, the in-house editorial team was still small and mighty. Traditionally, in publishing, there are safeguards, Hamilton explains.

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Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. But if you treat it as something you do after you publish your content, you’re missing an opportunity. Publishing content on your own site may not be enough to get the level of engagement you want.

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Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

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Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. tools Click To Tweet.

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Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. If you’re considering livestreaming, make a commitment to publish on a regular schedule. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

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Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

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Management Electronics Media Architecture 101

Content Marketing Institute

SEPTEMBER 17, 2018

Editor’s note: You may have missed the original post when we published it a couple years ago. I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools. Social media and audience-building. I produce a lot of content.

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Promotion Content Social Media Editorial Team 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Jubaer96 Click To Tweet.

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SEO Social Media Content Landing Page 111

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. It also helps your brand steer the message to the influencer’s audience.

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Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

OCTOBER 8, 2018

For the sake of marketing budgets, audience engagement and experience, and ROI, let’s push things forward. Objectives like “educate our audience” or “raise awareness” sound valid. I’ve seen creative briefs that give little detail on audience or, worse, state the video is for multiple audiences. Let me qualify that.

Marketing 112

Marketing Editorial Team Promotion Social Media 112

Content Marketing Institute

MARCH 6, 2018

Your plans also need to allow for flexibility since your content will likely need to be adapted to shifting business priorities, emerging tech trends, audience preferences, and other changes over time. Every content effort should be judged against its ability to provide the value your audience expects. Click To Tweet.

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Editorial Government Content Collaboration 111

Content Marketing Institute

JUNE 27, 2018

With just over 100 million monthly active users in nearly 200 countries, its audience falls evenly along generational lines — millennial, generation X, and baby boomer — as well as gender lines. Back when I was targeting mainstream publishers for guest posting, it was literally my first stop in the research process. Click to enlarge.

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Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

DECEMBER 7, 2018

In the following example, when a new item is published to my blog, it’s automatically posted to my Facebook page. Set up a few cause-and-effect triggers so each time you publish a blog post it automatically gets promoted on your social media. Click on the “explore” tab to set up your cause-and-effect triggers. Time to do more.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

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Brand Content Editorial Team Editorial 111

Content Marketing Institute

MAY 29, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. And unless you reshare your content regularly, the majority of your audience won’t know it exists. Here are a few more examples of automatic zaps you could create: Publish your WordPress blog posts to your Scoop.it

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Content Marketing Editorial Marketing Content 111

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. She was previously senior publicist at Blackstone Publishing.

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Agency Editorial Editorial Team Copy Editor 75

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Here are some ways to gather that information.

Long Form Content 111

Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

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Editorial Content Editorial Team Projects 104

Content Marketing Institute

NOVEMBER 12, 2017

For example, if an audience is known to love a certain team, Quill can write a story that softens the blow when that team loses. Today, The Washington Post sells Heliograf’s technology through Arc Publishing , which starts at $10,000 a month and can increase to over $150,000 a month. The Washington Post and Heliograf.

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Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

OCTOBER 25, 2017

The ads weren’t necessarily bad, they were simply not reaching the right audience. When it comes to Facebook advertising, it is crucial to know your customers well enough to create a highly targeted Facebook ad audience. You must have a good audience match for people to engage with your campaign. KarolaKarlson Click To Tweet.

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Advertising Landing Page Editorial Team Promotion 111

Content Marketing Institute

OCTOBER 16, 2018

Most of the 4 million blog posts published each day get lost in the noise. Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy.

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Content Editorial Team Keywords Construction 111

The Write Life

JANUARY 9, 2024

They publish true first person accounts, interviews and inspiring articles. Payment: No monetary compensation, but author bio and links will promote you to their audience. Articles published on the website offer writers a one-year complimentary subscription to The Bark. Here are 18 opportunities for pet writers.

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Writing Editorial Team Entertainment Editorial 98

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 111

Brand Content Storytelling Editorial Team 111

Content Marketing Institute

MARCH 29, 2018

Thanks go out to the CMI editorial team for the extra eyes, ears, and gray matter between the ears that made it possible to pull together this post.). Different industries or audiences can get served different chatbot responses … guided by the categories applied to the content chunks,” Noz says. Tag content strategically.

Content 111

Content Editorial Team Script Copy 111

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. Go push the button, go make the thing, press record, publish the piece.”. Publish the piece by @isocialfanz via @mdeziel. Who is your audience? Juntae DeLane , founder/CEO, Digital DeLane/Digital Branding Group.

Content Marketing 110

Content Marketing Marketing Content Editorial Team 110

Content Marketing Institute

OCTOBER 22, 2018

Imagine you publish two blog posts. Google’s featured snippets (also fondly referred to as “answer boxes”) tackle a searcher’s question right away and publish the answer at the top of the results: Wrong assumption. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Editorial Team Keywords Medical Engineering 110

Content Marketing Institute

NOVEMBER 2, 2018

You know audiences now are used to receiving information almost at the speed of light. In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. No one post can provide all relevant tools in the space.

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Website Editorial Team Landing Page Script 111

Content Marketing Institute

MAY 21, 2018

If your organization crafts content for a tight-knit audience whose members share a common experience, such as startup founders, a writer who isn’t an expert may not work well. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I Finding the correct writer takes time.

Writer 111

Writer Content Freelance Editorial Team 111

Content Marketing Institute

DECEMBER 19, 2018

Created by an in-house editorial team, with help from publishing company McSweeney’s, the content includes personal essays, comedic advice columns, and other stories about resting, relaxing, and recharging. We must be quirky, try new ideas, & think about how to be different in ways audiences will notice.

Content Marketing 109

Content Marketing Marketing Government Food 109

Content Marketing Institute

OCTOBER 30, 2018

There is a way to solve that problem, and create content that Google loves, while building a library of content that’s super useful to your target audience. The final thing you need to do after publishing your pillar and cluster pages is to add internal links in each piece of content. The topic clusters model.

Content 111

Content Editorial Team Manufacturing Keywords 111

Content Marketing Institute

JUNE 19, 2018

Use whatever your audience might find relevant and helpful. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Add stats, figures, examples, and step-by-step instructions. Is humor appropriate?).

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SEO Editorial Team Editorial Search Engine Optimization 111

Smart Blogger

NOVEMBER 15, 2022

Here’s how Karen MacKenzie asked for a testimonial after we published her first post on Smart Blogger: “Would it be possible to get a testimonial for my website? Every editor and every client has unique needs, audiences, and styles. also publish a great deal of content. So how should you ask for one? Keep it simple.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

OCTOBER 26, 2017

Unless otherwise noted, all images and quotations in this post come from Vishal’s Intelligent Content Conference talk How to Connect Your Content and Technology to Your Business Goals with a Small Team (which he told his audience he almost titled “Straight Outta Locash”). Build a simple system that frees you to do extraordinary work.

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Pharmaceutical Landing Page Marketing Editorial Team 109

Content Marketing Institute

JULY 24, 2018

50,000: Launch an audience research and partial website redesign project. Jason Schemmel , social media manager, Harper Collins Christian Publishing . Pick a topic I dearly believe in, showcasing people and businesses who have built their audience at a grassroots level, not the typical heavy hitters, i.e., Red Bull and Lego.

Content Marketing 111

Content Marketing Marketing Content Content Creation 111

Content Marketing Institute

NOVEMBER 20, 2017

A company video says that Phrasee “understands the emotions, sentiments, and phrases that resonate with your audience. Paul describes it as managing cross-channel and cross-device promotions to drive engagement and actions, including audience targeting, social publishing, and management of digital paid media. Image source.

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