Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Listening.

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Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. Without building a loyal audience, iQ’s editorial team couldn’t hope to achieve what they’ve set out to do.

Publisher 111

Publisher Publishing Publishing Editorial Team 111

Content Marketing Institute

NOVEMBER 28, 2017

This Old Marketing was successful from Episode 1 because we already had an audience of over 75,000 email subscribers who opted to receive CMI content. Once we notified this audience that a podcast was available, a good percentage listened to it. Most successful podcasts started with an audience already in place. But it’s rare.

Editorial Team 111

Editorial Team Editorial Content Marketing Construction 111

Content Marketing Institute

OCTOBER 8, 2017

Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute. Any questions, or just want to chat about creating good content?

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Content Creator Audience Content Script 111

Grammarly

JANUARY 31, 2024

However, the in-house editorial team was still small and mighty. As talented as the lean team was, it was not easy for them to manually edit every instance of marketing copy, every corporate communication, and every customer-facing message. The only way our editorial team can keep pace is tools like Grammarly.”

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Editorial Team Editorial Copy Editor Communication 98

Content Marketing Institute

JANUARY 3, 2018

Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? What can organizations do to ensure that the brand –and its audiences – benefit? Each serves an audience. Think of your portfolio of media companies.

Management 101

Management Electronics Media Architecture 101

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. CMI Editorial Strategy Advisor Michele Linn led the charge in asking questions about our publishing frequency – the same questions all content marketers should think about: Are we publishing the right amount for our audience?

Publisher 111

Publisher Publishing Publishing Editorial 111

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

Content Marketing Institute

MAY 29, 2018

Mintent: Build your editorial calendar (free version). An editorial calendar is essential for content marketing. Mintent is content marketing software to help you keep track of campaigns and content assets and it offers a robust editorial calendar. Click To Tweet. IanCleary Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 111

Brand Contractor Editorial Content 111

Content Marketing Institute

MARCH 5, 2018

Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. Now consider which platform(s) make the most sense for your audience and business needs. Pro: Facebook Live offers a huge, built-in audience and rich metrics.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

DECEMBER 15, 2017

Influencer marketing is about growing your audience and leveraging the voice of well-connected people … but using influencers with the biggest audiences isn’t always the answer. HANDPICKED RELATED CONTENT: How to Use Content to Get Your Audience to Trust You. TomsofMaine influencer community isn’t paid.

Recruitment 111

Recruitment Marketing Editorial Team Editorial 111

Content Marketing Institute

JUNE 18, 2018

Give your audience more reasons to convert. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. If you want to grow your commitment to video and bring additional success, put together a course. Nurture your leads to turn them into loyal customers and ambassadors.

Website 112

Website Editorial Team Landing Page Content Creator 112

Content Marketing Institute

JANUARY 2, 2018

These give us critical demographic information about our audience.@Twitter Twitter & @Facebook analytics give critical demographic info about our audience, says @ChristinKardos. We depend on Rival IQ to gather information about our audience ­– as well as other groups’ audiences. Click To Tweet. Click To Tweet.

Social Media 111

Social Media Management Media Editorial Team 111

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. You might be surprised to learn that Foundr built the bulk of its follower base by sharing inspiring quotes for entrepreneurs and business owners (its target audience). The final step in engaging effectively with your audience is to post the right way. Engage and promote.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. They need to: Interest your audience (Note: This, of course, requires you to define your audience.

Editorial 104

Editorial Content Editorial Team Projects 104

Content Marketing Institute

APRIL 20, 2018

Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. HANDPICKED RELATED CONTENT: Automating Content Reuse: One Marketing Team’s Story. What tools do you use?

Editorial Team 111

Editorial Team Content Social Media Content Creator 111

Content Marketing Institute

JANUARY 15, 2019

Audiences watch livestreams differently than they consume videos. Audiences of non-live videos expect more. Saving your live video gives you the chance to take more editorial control over the broadcast to make changes and improve the quality. Audiences expect more from on-demand video, says @IamAaronAgius Click To Tweet.

Landing Page 110

Landing Page Editorial Team Editorial Brand Awareness 110

Content Marketing Institute

FEBRUARY 21, 2018

The Stories feature allows you to interact more directly and transparently with your audience, but these Stories are deleted after 24 hours from the top of the feed. More Stories mean more chances to attract the audience’s attention. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 111

Brand Content Editorial Team Editorial 111

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. It’s important to make sure it’s as easy as possible for the influencers to share the roundup post or contributed content with their audiences. That’s why follow-up is important.

Recruitment 111

Recruitment Marketing Brand Awareness Editorial Team 111

Content Marketing Institute

AUGUST 23, 2018

Everyone knows a good content marketing team shares content with its audience; it also shares content among the members. Are you providing critical knowledge to your team and do your people know where to find it? Because a strong team works together and marketing is a collaborative effort. Share and curate knowledge.

Content Marketing 111

Content Marketing Marketing Editorial Team Search Engine Optimization 111

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers.

Social Media 111

Social Media Media Editorial Team Collaboration 111

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. you’re essentially surfing the web to find vetted and targeted content from and for your audience. First, Pinterest is a direct connection to your audience.

Collaboration 112

Collaboration Content Editorial Editorial Team 112

Content Marketing Institute

SEPTEMBER 21, 2018

If you want your content to drive maximum value, finding opportunities to engage audiences is just as critical as the content itself. If that’s the case, you’ll have to find a way to get your content in front of a bigger audience. Choose not by price, but by where members of your audience are active. GrowthHackers. Blog Engage.

Promotion 111

Promotion Brand Awareness Editorial Team Content 111

Content Marketing Institute

OCTOBER 15, 2018

Our content was too academic and didn’t resonate with our audience. When we focused on making it more readable for our audience, business grew. Poor readability is a signal that you’re not looking after your audience. Don’t have an engaged audience. They didn’t care about readability and their audience.

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Proofreader Government Medical Editorial Team 111

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. And then you hit a wall: You can’t find enough quality content creators to join the team. I hit that wall, then figured out a solution – a process to build content teams in a short time with relative ease.

Content Creator 111

Content Creator Script Editorial Team Portfolio 111

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. Discuss the article’s goal, scope, target audience, and target queries. Click To Tweet.

Editorial Team 111

Editorial Team Content Freelance Contractor 111

Content Marketing Institute

JANUARY 22, 2018

They provide you the opportunity to create a more interactive content format for your audience. Pick a topic or area narrow enough to address points in such a way that your audience will derive some benefit. A bit like interviews, a Q&A involves questions from the audience, which tends to lead to a high engagement rate.

Script 223

Script Content Editorial Team Social Media 223

Content Marketing Institute

DECEMBER 4, 2018

Taken for its denotative meaning, clickbait does what all content marketers want – it entices the audience to click on the headline and consume their content. The problem with clickbait, says Gregory Golinski, head of digital marketing at YourParkingSpace.co.uk, is that it’s a one-sided deal with your audience. aselepak Click To Tweet.

Content 111

Content Editorial Team Entertainment Content Creator 111

Content Marketing Institute

NOVEMBER 30, 2017

HANDPICKED RELATED CONTENT: 5 Questions to Ask Your Customer Support Team to Help Build Buyer Personas. 4 Ways to Shift Your Thinking to Truly Focus on Your Audience. This shared understanding of people’s challenges also helps teams align organization-wide messaging and optimization.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

DECEMBER 19, 2017

If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research. Uncover sentiment clues.

Long Form Content 111

Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

JUNE 6, 2018

Avery tested the websites of companies represented in the Intelligent Content Conference audience. One look at your team’s most recent target audience persona development exercise will remind you the typical customer today is conditioned to expect the best experience with every commercial encounter. Click To Tweet.

Landing Page 111

Landing Page Editorial Team Recruitment Editorial 111

Content Marketing Institute

DECEMBER 7, 2018

HANDPICKED RELATED CONTENT: Google Analytics + Marketing Automation: How to Get Better Insights About Your Audience. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Time to do more. And time, as we know, is money. What tasks do you automate? Please share in the comments.

Content Marketing 111

Content Marketing Proofreader Marketing Content 111

Content Marketing Institute

NOVEMBER 6, 2017

Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., These robust resources provide your audience with an in-depth examination of topics that really matter to them. @Jubaer96 Click To Tweet. Don’t go overboard on branding.

SEO 111

SEO Social Media Content Landing Page 111

Content Marketing Institute

OCTOBER 16, 2018

Write for your niche audience persona – Each business has (or should have) a unique value proposition to offer a unique set of customers. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Road Map to Success: Creating the Content of Your Audience’s Dreams.

Content 111

Content Editorial Team Keywords Construction 111