Neil Patel

FEBRUARY 15, 2021

Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. You’ll have a different audience on each of your social media channels, and your content needs to reflect that. For example, you might be talking to various audiences or working for an agency.

Social Media 145

Social Media Media Marketing Agency 145

Kayleigh Moore

MAY 6, 2022

I didn’t have the context I needed on the target audience. If it’s too brief, you may give writers too much editorial freedom (and be disappointed with the off-base outcome.) This might be SEO, conversions, event signups, etc. Audience: Who you’re writing for (customer personas are helpful here.)

Freelance 130

Freelance Editorial Writer Communication 130

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. 73% of adults in the U.S Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

ContentWriters

AUGUST 23, 2023

An editorial style guide is a document that outlines your company’s communication rules and guiding principles. Why Do You Need an Editorial Style Guide? An editorial style guide creates cohesion among your writers, projecting a clear and consistent brand identity. What Should Be Included in an Editorial Style Guide?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. What is an Editorial Content Strategy? Why Do I Need an Editorial Content Strategy? This takes strategy.

Editorial 52

Editorial IT Brand Awareness Content 52

Content Marketing Institute

MARCH 5, 2018

Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense. Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience.

Editorial Team 111

Editorial Team Entertainment Content Creator Editorial 111

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 109

Content Marketing Marketing Editorial Content 109

Animalz

FEBRUARY 27, 2023

Editorialize the Narrative (And Ditch the Boring Stuff) A case study shouldn’t be a blow-by-blow account of every action that went into a successful relationship. There’s a tendency to assume that case studies have a captive audience — they’re a necessary part of many buying processes, so prospects have to read them.

Persuasion 120

Persuasion Writing Editorial Concept 120

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 109

Editorial Content Promotion Social Media 109

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about. Segment Audience to Increase Engagement. Smart content marketers know they need to segment their audiences based on product need. population.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. robert_rose Click To Tweet.

Brand 106

Brand Contractor Editorial Content 106

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Live events . Click To Tweet.

Content Creation 111

Content Creation Editorial Content Creator Content 111

Content Marketing Institute

JANUARY 3, 2018

What can organizations do to ensure that the brand –and its audiences – benefit? Arrow Electronics bought media properties because of the niche they appealed to, not the size of their audiences. Arrow believed it could deliver the very best information to smaller sections and segments” of the electrical-engineer audience.

Management 92

Management Electronics Media Architecture 92

Buffer

JUNE 13, 2024

Know your audience and create the kind of copy they can’t help but share. Use a variety of content distribution channels where your audience already is to maximize reach. This tactic can save you time, expand your reach, and help you convey the right message to different audiences. 

Content 120

Content Social Media Brand Awareness Promotion 120

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

Content Marketing 93

Content Marketing Marketing Utilities Content 93

Content Marketing Institute

NOVEMBER 14, 2017

The formula seemed so easy … just create article after article answering questions about investment clubs and the audience grew and grew. By the early 2000s, About.com was one of the largest websites (by audience traffic) in the world. HANDPICKED RELATED CONTENT: How to Connect with a Hard-to-Reach Audience: A Niche Marketing Strategy.

Content 109

Content Editorial Finance Education 109

ContentWriters

SEPTEMBER 25, 2024

This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. In some cases, audiences can sense when content feels disconnected or overly polished, which can undermine trust and credibility. Another concern is the possibility of a mismatch in voice.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Neil Patel

FEBRUARY 22, 2021

Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. Established sites like Facebook have started to attract an older demographic , while newer platforms like TikTok appeal to a younger audience.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Content Marketing Institute

APRIL 12, 2018

Capital Group succeeded because it positioned its content to provide answers its audience is hungry for – answers it’s uniquely capable of providing. Capital Group’s content answers audience questions it’s uniquely capable of answering, says @MarciaRJohnston. Stay plugged in to audience needs. Stay plugged in to audience needs.

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

JANUARY 24, 2019

However, advancing technology is creating ample ways for brands – regardless of the size of their teams – to reach and grow their audiences on social media. It’s imperative to find influencers that are the right fit for your brand’s values, personality, and audience. Identify audience personas with Socialbakers. says @AliceOh_.

Social Media 106

Social Media Media Editorial Team Collaboration 106

Content Marketing Institute

MARCH 27, 2018

This approach can be quite fruitful for a brand because each contributor has an audience and a vested interest in their content being successful. Recruit from conferences, networking events, and your customer base. It also helps your brand steer the message to the influencer’s audience. Don’t be afraid to pick up the phone.

Recruitment 110

Recruitment Marketing Brand Awareness Editorial Team 110

Neil Patel

DECEMBER 1, 2020

If you’re not sure which ones are right, you might miss the mark and, by extension, your audience. For target audiences: Use the hashtag research to inform the parameters of your social ad reach. These stats can help you narrow the ad reach to your target audience. The Importance of Hashtags in Paid Social Media Campaigns.

Social Media 145

Social Media Keywords Media Ads 145

Neil Patel

OCTOBER 8, 2020

Every task in your marketing calendar should revolve around attracting your target audience. Here are questions to consider when planning the activities in your marketing calendar: What does my audience need? Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

ProBlogger

MARCH 12, 2015

If your business exhibits at trade shows or appears at other events, you have a great opportunity to get new content ideas – as well as detailed interviews – from the attendees and influencers you interact with during the event. Learn your target audience’s biggest pain points.

Content 47

Content Social Media Promotion Editorial 47

Content Marketing Institute

OCTOBER 7, 2017

model unfolding in real time, letting the audience dictate the product to be built. (49:42): 50:58): Robert’s “note”: A few episodes back, Robert raved about a new book, Get Serious About Editorial Management for Business to Business Media Professionals. It’s like a Content Inc. 49:42): Joe’s rave No.

Content Marketing 105

Content Marketing Marketing Content Advertising 105

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. Maya Battle , previously Associate Director of Audience Development and Category Specialist at Random House , joins as Director of Marketing Intelligence. Additionally, Fernanda Martínez has launched an editorial services agency, Fernanda Literary Services.

Architecture 92

Architecture Agency Editorial Finance 92

Content Marketing Institute

JUNE 12, 2018

Content marketing, as defined by the Content Marketing Institute, is “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – and, ultimately, to drive profitable customer action.”. How do you do that? Stage three: Trust us.

Content Marketing 109

Content Marketing Marketing Content Social Media 109

Content Marketing Institute

DECEMBER 25, 2018

Have you budgeted for a new blockchain-based loyalty program or a celebrity-hosted influencer network promising fame and fortune to your audience in exchange for their ongoing engagement? Performer: Content functions as a center of excellence, aiming to build an addressable audience through owned media platforms. Audience engagement.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Contently

NOVEMBER 10, 2022

New content ideas come from all corners of a company, but you’re also probably sourcing ideas from keyword research, industry news, and events. For example, if your company is attending an industry event, you can collect videos, articles, gated content, social media posts, and emails all under one roof and quickly view analytics.

Management 113

Management Freelance Content Management System Content 113

Contently

MAY 4, 2023

This is where you and your editorial expertise come in. Leverage current events or moments in the news cycle to apply your boy/girl/non-binary band member’s ideas — the fresh context can liven up the ideas. Can you leverage your band-member SME as a moderator for a podcast or webinar event featuring more iconoclastic guests?

Content Creation 121

Content Creation Collaboration Content Communication 121

Content Marketing Institute

AUGUST 28, 2018

All of the biggest mistakes fall into the category of creating something simply to fill an editorial calendar, not because it accomplished any other business or messaging goal. Don’t create #content simply to fill an editorial calendar, says @tamadear. See the audience as one faceless mass. CMWorld Click To Tweet. Be tone deaf.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Content Marketing Institute

NOVEMBER 6, 2018

Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Does it fit in with our editorial mission ? Are our topics relevant to this audience? Social media channel choices.

Social Media 111

Social Media Media Marketing Long Form Content 111

Content Marketing Institute

JANUARY 16, 2019

With its powerful story about the first African-American driver in the Daytona 500 since 1969, Behind the Wall: Bubba Wallace seemed like the kind of story audiences would rally around. But rather than just expecting people to find it on the Watch tab, NASCAR and Facebook marketed where they knew their audience would learn about it.

Content 92

Content Editorial Contractor Persuasion 92

Content Marketing Institute

FEBRUARY 19, 2018

your employee) allows for more trust with the audience , a distinct voice, a difference from your competitors, an extended reach, and lasting power. Share your editorial calendar with employees so they can know what you’re writing about and when. Investigate speaking engagements at industry-related or community-based events.

Brand 111

Brand IT Social Media Editorial 111

Content Marketing Institute

NOVEMBER 30, 2017

4 Ways to Shift Your Thinking to Truly Focus on Your Audience. At Red Hat, marketing focuses on quarterly editorial themes, most of which are derived from or directly related to the customer challenges. “By These new pieces of collateral have proven especially helpful to salespeople and to the marketing and events teams, Anna says.

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JULY 5, 2018

Interviews with six in-house experts and four outside experts would follow and, months later, we published a recession retrospective with four chapters, a 22-event timeline, audio interviews, and more. If your organization takes tours or hosts events, cover them. You can treat more routine meetings and business processes as events too.

Content 110

Content Construction Banking Content Creation 110