Content Marketing Institute

APRIL 25, 2018

While I can’t quantify how much time I have invested on any given research project, it’s somewhere in the ballpark of heaps to a truckload. Chances are, your research will uncover key challenges or things your audience isn’t doing but should be. HANDPICKED RELATED CONTENT: 17 No-Cost Ways Writers Can Extend Reach of Their Editorial.

Projects 111

Projects Landing Page Editorial Brand Awareness 111

Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

Editorial 80

Editorial Content Content Creation Collaboration 80

Buffer

AUGUST 27, 2024

Whether using Zapier to keep things flowing between apps, Buffer to manage our social media like a breeze, or Notion to keep our projects on track, these tools have revolutionized the way we work. Customer feedback or surveys : Direct insight into what your audience cares about. But what if you could set it and forget it?

Social Media 81

Social Media Content Creation Content Promotion 81

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.  Our blog and writing process have seen many iterations throughout the years. 

Blog Post 80

Blog Post IT Writing Post 80

Backlinko

OCTOBER 21, 2024

Caroline Gilbert is the Director of Content and Editorial at Angi. Angi has built a massive database of real project costs over the years. “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action.

SEO 101

SEO Content Finance Concept 101

Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. You can email Digital Editorial Director Andrew Del-Colle at adelcolle@audubon.org. Longreads Longreads publishes personal essays and narratives, longform journalism, features, investigative projects, and even book excerpts. Keep going.

Freelance 96

Freelance Architecture Writing Editorial 96

ContentWriters

FEBRUARY 28, 2025

Breaking Through Content Fatigue Maybe you’ve looked through your content marketing editorial calendar only to realize you’ve been recycling the same content themes. Even the most seasoned marketer occasionally hits a wall. The strategic value lies in using Google Trends to validate and time your content ideas.

Content 59

Content Content Creation Blog Blogging 59

Melanie Saxton

FEBRUARY 16, 2023

—> Contact me today <— and we’ll place you on my editorial calendar. I never know what projects will come my way, and scheduling clients in advance ensures that they’ll receive my time and attention without a mad rush! If it’s February and you anticipate a June start date, then schedule ahead.

Hospitality 130

Hospitality Editorial Ad Copy Projects 130

Jane Friedman

DECEMBER 15, 2022

Today’s guest post is a Q&A by Sangeeta Mehta ( @sangeeta_editor ), a former acquiring editor of children’s books at Little, Brown and Simon & Schuster, who runs her own editorial services company. Where do editorial letters—better known in our field as “edit letters”—fit in?

Editorial 145

Editorial Proofreader Freelance Writer 145

Elna Cain

AUGUST 26, 2024

Requirements to Write 3,000 Words I decided to cut down my writing process from ten days down to three days I had to only take on projects I know I could write. My latest project was about event marketing emails. It will usually have: The title Who the audience is Meta description Keyword/s Competitor links Outline of post (i.e.

Writing 191

Writing Freelance Writer Editorial 191

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.

Editorial 59

Editorial Content Marketing Marketing Content 59

Kristi Hines

JUNE 20, 2021

Editorial Calendars. See all of your projects together. Project Gutenberg – Over 60,000 free ebooks and books in the public domain. Powtoon – Powtoon is the visual communication platform that gives you the freedom to create professional and fully customized videos your audience will love. Show your progress.

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Caroline Gibson

MARCH 20, 2023

It’s important first to discuss the exact scope of the project and take a number of factors into account in order to give an estimate. Only journos and editorial writers work that way. And if they’re happy to go ahead, I then need to gain a thorough understanding of their brand, target audience, challenges, etc.,

Freelance Copywriting 147

Freelance Copywriting Copywriter Copywriting Freelance 147

Content Marketing Institute

JULY 27, 2018

Know your audience. What’s easy to overlook, though, is that the process of getting to know your audience can lead you to the unexpected. Through trial and error, Randi and her team hit on a content formula that works for the audience. That mantra is repeated in nearly every content and marketing discipline.

Audience 77

Audience IT Content Editorial 77

Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action. Listening.

Content Marketing 112

Content Marketing Brand Editorial Marketing 112

Content Marketing Institute

MARCH 7, 2018

And 17% don’t agree or disagree that they could demonstrate content marketing has increased audience engagement. For example, the mission of the nonprofit Wounded Warrior Project is to honor and empower severely injured service members. Priority target audience. Priority target audience’s need. Click To Tweet.

Content Marketing 111

Content Marketing Editorial Marketing Content 111

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view. Look no further!

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

SEPTEMBER 6, 2018

Each one has demonstrated the important role content can play in embracing change – whether it’s attracting new audiences, pursuing new business opportunities, or sharing a new vision for tomorrow. 5 at Content Marketing World: Project of the Year. Winner: Project of the Year; Best New Print Publication – Editorial.

Content Marketing 105

Content Marketing Editorial Healthcare Entertainment 105

Melanie Saxton

FEBRUARY 16, 2023

I work in the world of words, from book editing, ghostwriting, and copyediting to editorial journalism. Whether there are books to sell or goods and services to promote, a seasoned marketplace copywriter creates content that sparks interest and engages with the right audiences. Marketplace Copywriter — to the Rescue!

Copywriter 130

Copywriter Copywriting Script Portfolio 130

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

Editorial 52

Editorial Editorial Team Collaboration Content Creation 52

Neil Patel

OCTOBER 5, 2021

To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Doing so is essential to creating content that resonates with their audience and converts. They work hard to ensure their content reaches the right audience by aggressively promoting it.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

OCTOBER 8, 2020

Every task in your marketing calendar should revolve around attracting your target audience. Here are questions to consider when planning the activities in your marketing calendar: What does my audience need? Editorial calendar : Use this to streamline the production and publication schedule of blogs or articles.

Marketing 145

Marketing Social Media Search Engine Optimization Projects 145

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. A content strategy is all about what you want that content to do and how you intend to use it to reach your target audience and demographics. How do you want to present that content to your audience? Engage your audience with monthly emails? An Editorial Calendar.

Editorial 52

Editorial Content Content Creation Construction 52

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. They need to: Interest your audience (Note: This, of course, requires you to define your audience.

Editorial 103

Editorial Content Editorial Team Projects 103

Content Marketing Institute

DECEMBER 11, 2017

I worked on projects for ABC News, HBO, The New York Times and Frontline – always as a freelancer. The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. I learned content distribution, syndication, and SEO very much by accident. Click To Tweet.

Editorial Team 109

Editorial Team Editorial Content Content Creator 109

Contently

MARCH 16, 2023

Naturally, your workflow will depend on many factors—including the relevant parties involved in the content creation process, the size of your team or company, and the scope of the project. As a content marketer, you may be juggling multiple projects at once, so workflows can help keep you on track. Embrace consistency and accuracy.

Content 119

Content Content Creation Projects Freelance 119

Content Marketing Institute

DECEMBER 29, 2017

We design our content initiatives based on an audience-first approach. Knowing his health-care audience is highly skeptical of anything that seems like marketing, though, Paul Horstmeier realized a traditional lead-gen approach wouldn’t work. Ask yourself: Does this gated content benefit our audience? KimMoutsos Click To Tweet.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

Content Marketing Institute

AUGUST 7, 2018

They are so enamored by what’s new and possible that they don’t stop to ask whether it’s right for the audience, right for the message, and whether it could work. Bethany Chambers , director of audience engagement, North Coast Media . Should we do this #contentmarketing project? writegirl1215 #CMWorld Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Editorial 111

Jane Friedman

AUGUST 29, 2023

Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute. Fun fact: Op-ed is short for “opposite the editorial page,” and not “opinion.”) For a list of US newspapers that publish op-eds, check out the OpEd Project. Get paid Most publications pay for op-eds.

Editorial 135

Editorial Government Persuasion Retail 135

ContentWriters

AUGUST 23, 2023

An editorial style guide is a document that outlines your company’s communication rules and guiding principles. Why Do You Need an Editorial Style Guide? An editorial style guide creates cohesion among your writers, projecting a clear and consistent brand identity. What Should Be Included in an Editorial Style Guide?

Editorial 52

Editorial Content Creator Writer Entertainment 52

Neil Patel

JANUARY 27, 2021

You want to find out two things: What your audience is searching for How to rank for those terms. However, do you really know every keyword your audience is using? Creating content becomes so much easier when you have a well-planned editorial calendar. For a complete guide, read my post on creating an editorial calendar.

Digital Marketing 129

Digital Marketing Marketing Social Media Keywords 129

Content Marketing Institute

NOVEMBER 26, 2018

If you’re like most content marketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. Why not launch some short polls to take your audience’s temperature about key issues? Avoid the common mistakes that undermine too many research projects.

Content 110

Content Editorial Freelance Projects 110

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. If you read A Content Marketing Love Letter , you know that CMI founder and PNR co-host Joe Pulizzi is setting off for some well-earned family time in early 2018 and “non-marketing writing projects (and other shenanigans)” thereafter.

Publisher 111

Publisher Publishing Publishing Editorial 111

Content Marketing Institute

JANUARY 21, 2019

Andy gives this excellent template: “Our content is where ( audience x ) gets ( information y ) that offers ( benefit z ).” ” In a single sentence, you capture: Your target audience. To summarize: Target audience = digital marketers. For your target audience, the mission statement is outward-facing.

Content Marketing 111

Content Marketing Marketing Editorial Content 111

ContentWriters

MARCH 15, 2023

By following the guide, your team can quickly and easily produce engaging, high-quality content with confidence in company messaging that is cohesive and on-brand, so you can increase engagement and reach the right audience. Having a content style guide will give everyone involved in the project a clear understanding of the rules.

Brand 98

Brand Editorial Content Writing Style 98

Elna Cain

JANUARY 12, 2023

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Projects let you not only collaborate internally, they also enable you to identify the top influencers in very specific niches to reach out for external collaboration.

Collaboration 112

Collaboration Content Editorial Editorial Team 112