Content Marketing Institute

MARCH 22, 2018

Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader. Creating content is not the difficult part of content marketing.

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Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

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Melanie Saxton

FEBRUARY 28, 2023

If you are too busy or don’t have the experience needed to write and publish a book, count on me for assistance. I’m a book editor, ghostwriter, journalist, business blogger , and SEO web copy developer, and will happily navigate you through the writing and publishing realm! Check it out!

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Contently

SEPTEMBER 4, 2024

We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience. This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience.

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Content Marketing Institute

DECEMBER 1, 2017

How often do you read the weekend posts on Content Marketing Institute the day they’re published? Before I joined the CMI editorial team in September, the same was true for me. Our new publishing frequency. Now, you’ll also get a digest of the other content published that week. Doing as we say, now as we do.

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Publisher Publishing Publishing Editorial 111

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. Social media interactions : Pay attention to what your followers are saying and asking.

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Make a Living Writing

JANUARY 2, 2025

Just about every editor is scrambling to fill their editorial calendars right now. There are no published guidelines for pitching, but they’ve paid $0.27 LiisBeth LiisBeth publishes content focused on feminist entrepreneurs, creators, and leaders committed to gender equality. Pitch great story ideas to editors. Keep going.

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Content Marketing Institute

JANUARY 18, 2018

In this model, content has one main job : to build a loyal audience of subscribers. How do we evolve from seeing content as sales collateral to acting like publishers? Start by studying iQ’s five-year evolution as the iQ team replaced its marketing mindset with a publishing one. It seeks to retain and influence unique audiences.

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Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Here’s a behind-the-scenes look at my typical writing process from start to publish. Add final touches and publish With the draft polished, it’s time for final touches and publishing.

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Content Hacker

JANUARY 25, 2024

This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently. Table Of Contents: What is an Editorial Calendar? An editorial calendar is your content’s crystal ball.

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Backlinko

OCTOBER 21, 2024

Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. Caroline Gilbert is the Director of Content and Editorial at Angi. “We must get into the audience’s headspace and walk a mile in their shoes. Google now has more data for its knowledge graph. ” It tracks.

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SEO Content Finance Concept 101

Neil Patel

OCTOBER 28, 2020

All of this contributes to gaining a better, more complete view of your audience. And since you need an excellent connection with your audience if you want to make it on Instagram, the Owlmetrics audience insights can help you achieve just that. You’ll see your total followers and the growth of total followers.

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Elna Cain

OCTOBER 19, 2023

Pitch email guideline example of what not to pitch Atlas Obscura specifically lays out what they don’t want and things they will never publish for their magazine. I can even use similar blog ideas but for a different audience. For example, Mishal Cazmi is the editorial manager for Pinterest. ” 7. What can you do?

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Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

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The Hoth

MARCH 25, 2025

They are because theyve earned strong topical authority by consistently publishing top-tier fitness content. The best way to do this is to always publish accurate, high-quality content written by credible experts with visible qualifications (i.e., Why are they ranking so high? an informative author bio). Authoritativeness.

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Collaboration Keywords SEO Editorial 59

ContentWriters

FEBRUARY 28, 2025

But with millions of posts published daily, how do you consistently generate fresh ideas? million blog posts published daily , standing out requires quality and strategic topic selection. A Strategic Approach to Content Ideation With approximately 7.5 Even the most seasoned marketer occasionally hits a wall.

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice. What is an Editorial Policy?

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Editorial IT Blogging Blog 64

Neil Patel

JULY 13, 2021

Make sure you’re creating a unique piece of content for the other site (for example, a case study) and that the site is relevant, authoritative, and attracts your audience. Consequently, you’ll expose your brand and site to more people who could share your best posts with their target audience. What is pillar content?

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Search Engine Optimization Marketing Editorial Social Media 145

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. A content marketing editorial calendar provides a schedule for publishing the assets that drive your content strategy.

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Content Marketing Institute

FEBRUARY 2, 2018

The simple answer is high-quality content serves both audience and business. It’s written in such an energetic and engaging way that it will trigger the audience to take actions,” says Massimo Chieruzzi, CEO of AdEspresso. If great #content is written in an engaging way it will trigger the audience to take action.

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Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. With social media sharing, youll enjoy increased visibility due to a large audience. When choosing a social media platform, consider which suits your audiences demographics.

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Promotion Blog Post Post IT 52

Kristi Hines

JUNE 20, 2021

Editorial Calendars. Wrike – Plan your content, create a new workflow, and track items from the first draft to publishing. Instantly edit and publish videos to share for any digital destination. The right apps and software can help you research, create, edit, and promote your content. Content Idea Generators.

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Neil Patel

SEPTEMBER 27, 2021

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. If you understand the importance of publishing unique, useful content, you should realize that case studies can be your best friend.

Marketing 143

Marketing Blogging Blog Social Media 143

Melanie Saxton

SEPTEMBER 27, 2023

Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books.

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Storytelling Editorial Advertising Digital Media 130

Elna Cain

AUGUST 26, 2024

It will usually have: The title Who the audience is Meta description Keyword/s Competitor links Outline of post (i.e. Some don’t have a content team or editor while others really don’t have a editorial calendar. The Result As you can see, these posts were published so quickly after I wrote them. I am proud of that!

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Writing Freelance Writer Editorial 191

Contently

NOVEMBER 22, 2023

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. A well-crafted, results-focused editorial calendar ensures your content efforts aren’t just a shot in the dark. The Anatomy of a Results-Focused Editorial Calendar 1.

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Editorial Editorial Team Collaboration Content Creation 52

Make a Living Writing

JULY 5, 2023

If you’re here, chances are that you love reading and book publishing jobs are up there in your list of dream careers. In this article, we’ll look at nine different book publishing jobs you could secure, the skills you need, and what kind of pay you could earn. Not all book publishing jobs include this aspect.

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Publisher Publishing Publishing Editorial 73

Jane Friedman

AUGUST 29, 2023

Photo by Steve Johnson on Unsplash Today’s post is excerpted from Writing That Gets Noticed: Find Your Voice, Become a Better Storyteller, Get Published by Estelle Erasmus. Almost all news outlets have op-ed sections, where writers not affiliated with the publication’s editorial board can contribute.

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Editorial Government Persuasion Retail 135

Intergrowth

SEPTEMBER 12, 2022

Build a well-constructed editorial calendar. A content strategy is all about what you want that content to do and how you intend to use it to reach your target audience and demographics. How do you want to present that content to your audience? Where You Plan To Publish Your Content. When You Plan To Publish Your Content.

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ContentWriters

JANUARY 9, 2025

Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. Here’s how to develop, write, and promote an effective healthcare white paper that resonates with your target audience. For the main content, build your argument methodically.

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Healthcare Medical Writing Lead Generation 59

Express Writers

NOVEMBER 15, 2024

Not only would this hurt a brand’s reputation to publish, but it would also cost time and money to rewrite it. Example: A business unknowingly publishes plagiarized content supplied by a low-cost writer. Professional agencies use thorough editorial processes to ensure content is plagiarism-free, protecting a business’s reputation.

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Content Marketing Institute

APRIL 26, 2018

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company. Why this works.

Brand 111

Brand Contractor Editorial Content 111

Neil Patel

FEBRUARY 15, 2021

Every enterprise, regardless of its sector, can benefit from the massive audience you can reach with popular social platforms. You’ll have a different audience on each of your social media channels, and your content needs to reflect that. For example, you might be talking to various audiences or working for an agency.

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Social Media Media Marketing Agency 145

Neil Patel

MARCH 11, 2021

In this post I’m going to cover: Understanding what Google wants How to scale your link building efforts Keyword research and targeting How to earn editorial links. Let’s say that you have written and published a useful post and want to get it ranked on Google. First, create and publish your blog. This isn’t correct.

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Portfolio Social Media Keywords Text 144

Content Marketing Institute

NOVEMBER 9, 2017

While I shared a framework useful for restructuring your team and/or making hiring decisions (which will be published shortly on this blog), today we’re digging into the various skill areas your team needs to cover. It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Click To Tweet.

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Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest.

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Editorial Content Editorial Team Projects 104

Contently

FEBRUARY 18, 2025

More general but still reasonable) ruled by SEO trends and audience engagement. (A Contently Insight Contently AI is fine-tuned for marketing, media, and publishing professionals , ensuring that it suggests content aligned with brand guidelines and audience needs. Common marketing phrase) experiencing major changes.

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