The Idea Logical Company

JANUARY 4, 2023

**But perhaps the biggest change of all is that publishers aren’t “necessary” for an author to have a “published book” available for promotion or educational or any other use. Any author who commands an audience through a website or other business network can make a book available without a publisher.

Publisher 299

Publisher Publishing Publishing Hospitality 299

Neil Patel

JULY 26, 2021

The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement. Let’s break it down.

Post 145

Post Writing Social Media Advertising 145

Enchanting Marketing

NOVEMBER 14, 2023

These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. Reading positive words activates our smile muscles while reading negative words engage our frown muscles.

Writing 206

Writing Sales Copy Text Copy 206

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Media Marketing Storytelling 126

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

Freelance Magic

NOVEMBER 25, 2022

That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Education and E-Learning. This creates a lot of opportunities for you if you’re interested in writing about education or if you want to write about a specific niche academically.

Freelance 162

Freelance Finance Medical Writing 162

Jane Friedman

MAY 9, 2024

The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way. Marketing is not just sales. And you should! What you didn’t feel was an urge to buy.

Marketing 136

Marketing Social Media Entertainment Sales 136

Quick Sprout

NOVEMBER 10, 2022

Yodeck —Best for quick design and professional displays NoviSign —Best for industry-based signage OptiSigns —Best for retail and service industry signage TelemetryTV —Best for creating engagement ScreenCloud —Best for driving sales. Yodeck promotes your sales and gets your offers out to your ideal audience. Best option: Yodeck.

Manufacturing 124

Manufacturing Retail Education Food 124

Freelance Magic

NOVEMBER 6, 2024

That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Education and E-Learning The e-learning industry is expected to grow by 20% from 2022 to 2028 , having already surpassed $315 billion in 2021.

Freelance 130

Freelance Finance Medical Writing 130

Enchanting Marketing

APRIL 23, 2024

How the masters of explanation use this technique Chip and Dan Heath apply the Zoom-In-Zoom-Out technique in all their books to educate business readers. With more practice I now believe that I can become one of those people that can tell an engaging story. Shall I show you? The foundation of explanatory writing is simple: Zoom in.

Concept 217

Concept Education Social Media Communication 217

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Buffer

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Social Media 101

Social Media Media Post Engagement 101

Neil Patel

AUGUST 4, 2021

It seems the positive results have been due to audience preference, with video content being considered “easy to consume” as well as creating a welcome break from “ overabundance of textual information online.”. Better engagement on your social media posts? Educational Videos. Consider this: how would you define success?

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

NOVEMBER 10, 2021

When Snapchat was founded in 2011, it was primarily used by younger audiences to share everyday images about their lives. Essentially, an influencer (or brand) agrees to post a message to their audience with a link or ad for another brand. Besides just being cool, sponsored lenses can be shared with a carefully targeted audience.

Social Media 130

Social Media Promotion Brand Awareness Education 130

Blogtrepreneur

JANUARY 7, 2024

With so many great advantages, it’s become the ideal way to connect directly with your target audience. Perhaps one of the greatest benefits of digital marketing is that it gives you the ability to reach a wider audience. You can target a specific audience. It generates more customer engagement. Then keep on reading!

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Grammarly

JANUARY 10, 2024

Convincing clients, partners, and customers to act: Effective, concise, clear, professional, and on-brand marketing communications can capture attention, quickly convey information of interest, and inspire engagement, especially when a powerful call to action is included. Selecting your words carefully ensures clarity and accuracy.

Writing 118

Writing Copywriting Copywriter Communication 118

Neil Patel

OCTOBER 5, 2021

That content serves the purpose of: attracting leads driving brand awareness keeping readers engaged converting leads into customers turning customers into repeat buyers and brand ambassadors. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience.

Content Marketing 129

Content Marketing Marketing Storytelling Content 129

Neil Patel

SEPTEMBER 3, 2021

Popular features include: highly customizable, allowing your brand to take center stage live video broadcast booths will enable you to host webinars within your event engage attendees through text-based and video-based chat as needed everything you need in one place. Put a team together that shows off the best aspects of your business.

Recruitment 138

Recruitment Marketing Social Media Government 138

Neil Patel

AUGUST 25, 2021

Several research studies have shown that headlines with numbers tend to generate more social shares and engagement. If you’re a small business owner, one of the ways to acquire and retain customers is by engaging them with great content. The purpose is not to appear clever or educated. 1) Make the Headline Unique.

Writing 145

Writing Copy Content Marketing Social Media 145

Agency Content Writer

JUNE 23, 2023

That’s why I decided to ask these experts for their recommendations to create content that connects to a target audience. The first thing you’ve got to do is decide who your audience is for the website or blog, then we can begin the deeper work of researching and writing.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Credible Content

SEPTEMBER 17, 2022

Whereas content writing mostly involves writing informational and educational material, copywriting is more about convincing and persuading people into becoming paid customers and clients. Every other piece of content that aims to inform and engage the audience. Educating as a content writer is easier. Case studies.

Content Writer 130

Content Writer Copywriting Copywriter Writer 130

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. It has a sense of urgency.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Grammarly

JULY 19, 2024

Read on for everything you need to know to write professional , engaging LinkedIn posts. 1 Know your audience Tailor your content to resonate with your professional network. For example, if you work in education and your audience is made up of teachers, then your content should address topics relevant to education.

Brand 99

Brand Post Education Text 99

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences. However, when you do this without getting clear about the needs, challenges, and interests of your target audience, these efforts usually fall flat.

Content 123

Content Storytelling Consulting Promotion 123

Neil Patel

DECEMBER 8, 2021

Because people engage more with sites with great content, they spend more time on the website, which improves your SEO. Good content answers the questions people search for on search engines and provides educational, entertaining, insightful, and empowering information. Tell Engaging Stories: charity: water. Tell the story.

Content 136

Content Social Media Long Form Content Entertainment 136

Melanie Saxton

MAY 19, 2024

Expert Copyediting Across Industries B2B B2C Direct Mail Press Releases Marketing & Advertising Billboards Brochures Catalogs Menus Business blogs Radio & Television promos Email & e-Blasts Newsletters Career Headhunters Job Placement Help Wanted Recruiting Internships Consumer, Target Audiences & Demographic Retail Brick and Mortar (..)

Recruitment 130

Recruitment Architecture Copywriting Copywriter 130

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You’ll still have to make sure it’s relevant to your audience and how you communicate with them.

Brand Awareness 144

Brand Awareness Storytelling Keywords SEO 144

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Some questions to ask: Are you trying to build awareness, encourage engagement, or drive leads and sales? Automated Ads Automated ads are an efficient way to reach your target audience.

Ads 126

Ads Content Advertising Utilities 126

Neil Patel

JUNE 2, 2021

The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach. While it’s certainly easier to make ads on social media, YouTube is a powerful tool for brands looking to promote high-quality video content to a massive audience.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. Metrics like engagement rates, user interactions, and conversion rates are common indicators.

Brand 96

Brand Content Retail Utilities 96

ContentWriters

DECEMBER 13, 2023

However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal. Copywriting Copy is writing that persuades your audience to take action. The purpose of content can be to educate, entertain, or invite conversation with the reader.

Copywriting 111

Copywriting Copywriter Writer Writing 111

Contently

OCTOBER 11, 2022

It’s an omnichannel experience, and content marketers must rise to the challenge of communicating with their target audience in a personalized, meaningful way to engage and delight them. Their interest, following, engagement, and (hopefully) conversion to a customer. The reward? Let’s face it.

Content 130

Content Brand Awareness Content Creator Education 130

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Neil Patel

FEBRUARY 11, 2021

Just look at Facebook’s audience growth since late 2008. As social networks focus more and more on increasing ad revenues, it’s become ever harder to grow an audience organically. In a nutshell, organic social reach is all about creating and nurturing an audience without paid promotion. Paid social media is your best friend.

Social Media 143

Social Media Media Brand Awareness Advertising 143

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. Podcasts are a way to educate your consumers on important topics and provide thought leadership to the marketplace. So how do podcasts fit into your content marketing strategy?

Content Marketing 117

Content Marketing Telecommunication Pharmaceutical Brand Awareness 117