Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

FEBRUARY 16, 2021

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Step 1: Get to Know Your Audience. The same applies to writing copy.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Credible Content

JUNE 23, 2023

Although it may inform and educate, that is not the primary purpose. Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. It has a sense of urgency. We have limited seats.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

AUGUST 6, 2021

Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

SEPTEMBER 9, 2020

Without knowing this, it will be difficult to conceptualize/commission a production that has any hope of successfully captivating the intended audience and leading to your desired goals. It might make them laugh, educate them, amaze them, shock them, or annoy them (or even a combination of these). Video on a Landing Page.

SEO 142

SEO Landing Page Retail Brand Awareness 142

Neil Patel

AUGUST 25, 2020

Without this essential set of information, you’ll have a hard time making an educated decision. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Elna Cain

JANUARY 12, 2023

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. Communicate Value While Keeping Your Target Audience in Mind. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Ashleyn Writes

APRIL 7, 2022

That might be your website, landing page, sales page, etc. These ads are relatively shorter than other copy, like a sales page , so you’ll want to make sure that you hit the goal (drive the click) in fewer words. Is there a story that really resonates with new audiences? The nitty-gritty, if you will.

Ad Copy 130

Ad Copy Copy Ads Landing Page 130

Contently

DECEMBER 13, 2022

This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience. Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

iWriter

NOVEMBER 13, 2024

This content helps attract a larger audience looking for answers. Top funnel keywords usually attract a larger audience since they are more general and broad. For instance, “fitness tips” or “healthy recipes” attract a general audience. These keywords focus on awareness and education.

Keywords 52

Keywords Brand Awareness Landing Page Content Writer 52

ContentWriters

JANUARY 9, 2025

Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. However, they typically range from six to 12 pages and follow a formal, evidence-based approach. Use technical language appropriately for your audience, but avoid overwhelming them with unnecessary jargon.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Neil Patel

OCTOBER 16, 2020

Freshmarketer is their intelligent marketing automation platform built to help small to midsize businesses save time, attract the right people, nurture their audiences, and make more money. They also provide an online academy packed full of educational videos and training so you can get the most of your custom automation package.

Marketing 145

Marketing Landing Page Social Media Agency 145

Neil Patel

FEBRUARY 19, 2021

Your content may not appear right away, or it may not target the right audience. Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. Think about all the various platforms out there and all the different ways to reach your audience. Take, for example, Instagram Shopping.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

FEBRUARY 3, 2021

An ad campaign is only as strong as its audience targeting. To continue the car insurance example, I wouldn’t use messaging and imagery aimed at young drivers in a social campaign targeted at older audiences and I wouldn’t bid on keywords like “car insurance for young drivers” if my target market was older motorists.

Insurance 142

Insurance Marketing Landing Page Food 142

Neil Patel

JANUARY 28, 2021

Like YouTube, all types of companies can use the platform to grow their businesses, including small businesses, e-commerce, social media marketers, educators, fitness professionals, and creative professionals. The core difference between Vimeo and YouTube lies in the audiences. Vimeo users tend to be more creative and engaged.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

Neil Patel

FEBRUARY 8, 2021

By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call. An example of this would be someone completing a form on your landing page and entering their phone number for you to call them. PPC/Landing Page Performance.

Landing Page 120

Landing Page Social Media Keywords Sales 120

Content Marketing Institute

JUNE 18, 2018

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Providing a video-based educational experience allows you to: Position your brand as a niche authority.

Website 112

Website Editorial Team Landing Page Content Creator 112

Grammarly

NOVEMBER 9, 2023

However, this can vary—some one-pagers are strictly educational. When they’re used for marketing purposes, think of a one-pager like a landing page. Just like a landing page, a one-pager is focused on a specific offer and written in a direct tone that aims to make the reader want to take advantage of the offer.

Landing Page 116

Landing Page Concept Education Copy 116

Neil Patel

AUGUST 10, 2021

It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. A larger firm can find out what a client needs and then shuttle them to that department, but a smaller firm may spend more time educating and waiting for specific legal issues to arise.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

The Hoth

MARCH 11, 2025

This means the user wants to educate themselves on a new topic (or learn skills). However, we can get more detailed insights by telling ChatGPT to refine its output for a specific target audience. Therefore, it would make sense to include ALL of them on your digital marketing services landing page.

Keywords 59

Keywords Digital Marketing Content Creation Agency 59

BKA Content

AUGUST 9, 2023

It should be more educational than a sales pitch and should be written in a professional tone. Educational Whitepapers An educational whitepaper is a guide to the topic you’re writing about. The primary goal is to educate, not to persuade the reader to buy something. What Are the Benefits of an SEO Whitepaper?

Utilities 98

Utilities SEO Search Engine Optimization Landing Page 98

BKA Content

APRIL 24, 2024

The average conversion rate for most landing pages is only about 2.5%. Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. We can walk you through the process one step at a time.

Landing Page 94

Landing Page Content Social Media Keywords 94

Freelance Magic

OCTOBER 19, 2022

For example, social media marketing for a specific platform like Twitter, writing long-form blog posts, writing sales pages for info products, and motion design are examples of service-based niches. you can select your niche by the audience you want to serve, rather than the industry. Finally (so many ways to niche!),

Freelance 130

Freelance Finance Landing Page Projects 130

Freelance Writing Jobs

JANUARY 22, 2023

Landing Pages A landing page is created for a specific marketing campaign. Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. People go to blogs for education and answers, not for a sales pitch.

Writing Style 94

Writing Style Script Landing Page Writing 94

Neil Patel

OCTOBER 12, 2021

While these updates have historically ranged from removing spam to ad placement on the SERPs, there’s a significant update on the horizon impacting how marketers gather information about their intended audience. Your bounce rate refers to the number of individuals who visit your landing page and leave without conducting any other interaction.

Landing Page 144

Landing Page Search Engine Optimization Social Media Engineering 144

Neil Patel

AUGUST 25, 2021

A blogger friend of mine once told me that anytime he finds a compelling headline while reading, he will tweak it and make it unique for his audience. There are times when you might want to mask the content’s real purpose from your target audience and use click triggers, such as power words and strong adjectives in your headline.

Writing 145

Writing Copy Content Marketing Landing Page 145

Buffer

MAY 23, 2024

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Someone might revisit your website even if you have a poor copy, but your audience is aggressively skimming on social media.

Copywriter 125

Copywriter Copywriting Social Media Persuasion 125

Neil Patel

JUNE 7, 2021

What should your landing page design philosophy be? By strengthening customer relationships and validating target audience data, your brand can also experience long-term growth benefits. The bare-bones design may seem ironic as a design example, but it works for their audience. How much self-promotion is too much?

Sales 102

Sales Marketing Landing Page Social Media 102

BKA Content

MARCH 22, 2024

Market Digital Products Using a Virtual Storefront and Landing Page Just like physical products, you need a storefront for your digital products. Marketers tend to have a few goals for their landing pages — gaining high-quality leads (43.6%) or increasing sales (33.7%). Check out these strategies for 2024.

Landing Page 98

Landing Page Marketing Search Engine Optimization Social Media 98

ContentWriters

DECEMBER 13, 2023

However, those readers are in different stages of the buying journey, making who to hire a function of your campaign, target audience, and goal. Copywriting Copy is writing that persuades your audience to take action. The purpose of content can be to educate, entertain, or invite conversation with the reader.

Copywriter 111

Copywriter Copywriting Writer Writing 111

Neil Patel

JULY 31, 2021

Consider what you can learn from their landing pages, social media channels, and blogs. Craft authoritative blog posts to educate your audience. Finally, remember to test your CTAs to identify which strategy resonates most with your audience. It all depends on your audience, brand goals, and marketing strategy.

Landing Page 145

Landing Page Sales Social Media Brand 145

BKA Content

NOVEMBER 13, 2022

When you need to fill your sales pipeline, generate fresh leads, expand the audience of your content and build your email list, consider creating a new long-form content asset with the help of an ebook ghostwriter. Because ebooks are educational rather than promotional or sales-focused, they increase your company’s credibility.

Landing Page 98

Landing Page Proofreader Recruitment Lead Generation 98

Shorthand Content Marketing

OCTOBER 7, 2022

A content writer usually writes to educate, inform, and entertain. Content writing is used to attract potential customers and educate them about the products and services of a brand. copied) and shared with a broad audience of readers. . Here’s the TL;DR version: A copywriter usually writes to persuade someone to buy.

Copywriter 97

Copywriter Copywriting Writing Content 97