Backlinko

JANUARY 6, 2025

For example, when summer sales dropped, they scheduled customer calls. It focused on honest education about acne treatment. Educational content? Pick an approach that plays to your strengths and resonates with your audience. Look for patterns in engagement and sales attribution. It’s in storage until winter.”

Storytelling 108

Storytelling Keywords Landing Page Sales 108

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It’s an opportunity for these companies to move away from hollow jargon and instead craft narratives that resonate, educate, and inspire.

Copywriter 105

Copywriter Copywriting Script Copy 105

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. E-books of a more technical nature.

Writing 64

Writing Marketing Medical Education 64

Backlinko

JULY 30, 2024

When you optimize content for informational keywords, you’re typically answering questions, providing instructions, or educating readers on a particular topic. Targeting informational keywords can attract a broader audience from organic (unpaid) search. Think of informational keywords as an entry point to your marketing funnel.

Keywords 106

Keywords Sales SEO Digital Marketing 106

Neil Patel

OCTOBER 14, 2020

When done right, promoted videos can push your “aware” audience base to the consideration stage. ” Generating more sales: YouTube’s “ which product to buy ” video watch time doubles each year. You need to know your company, your audience, and what works for similar brands.

Promotion 135

Promotion Sales Brand Awareness Creativity 135

Melanie Saxton

FEBRUARY 28, 2023

It’s a way to fund longevity by supplementing retirement income, varying by the age of the youngest borrower or eligible non-borrowing spouse, the current interest rate, the lesser of appraised value or the mortgage limit, or the sales price. You can use a HECM loan for refinances and purchases.

Audience 130

Audience Writing Medical Banking 130

Credible Content

DECEMBER 23, 2022

Conversational copywriting boosts your sales. When you want to increase your sales through conversational copywriting, it’s all about “talking” to your prospects. You need to write the way your audience speaks. You are not just any other business person hellbent on making a sale. Get familiar with your audience.

Copywriter 130

Copywriter Copywriting Sales IT 130

Neil Patel

DECEMBER 13, 2021

Buyer personas are important for all kinds of marketing plans , and especially when you need to nail down your target audience. The best identifying trait to narrow an audience down on LinkedIn is the job function of your ideal customer. Once you’ve found your target audience, congratulations: you’ve done most of the hard work.

Ads 126

Ads Sales Social Media Advertising 126

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. In this post, we’ll give you 11 ecommerce marketing strategies to help grow your own traffic, brand awareness, and sales. Potentially leading to boosted sales. Take goPure, for example.

Sales 107

Sales Marketing Search Engine Optimization Social Media 107

BKA Content

FEBRUARY 18, 2023

Creating a Target Audience for Your Marketing Campaign Do you know who your campaign target audience is? You probably hear a lot about targeting your content to your audience every time you take a course or read some guide to help with creating a marketing campaign.

Audience 97

Audience Marketing Social Media Insurance 97

ContentWriters

NOVEMBER 2, 2022

Content marketing is also an excellent way to drive bottom-line sales—if used strategically. Whether you are a content marketing veteran or not, we will share with you how content marketing can drive sales and how you can use it to turn your business into a lucrative, well-oiled machine. How Content Marketing Drives Sales.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

ContentWriters

NOVEMBER 27, 2024

By using the right listicle, you can educate, entertain, or guide your audience through a process. Are you trying to educate, build authority, generate leads, boost SEO , or drive sales? Do Listicles Still Work? Yes, listicles still work especially when they’re done right!

Writing 59

Writing Recruitment Healthcare Persuasion 59

Content Hacker

APRIL 20, 2023

Can content marketing help increase sales? This builds trust and affinity with your audience, which can translate to sales. This builds trust and affinity with your audience, which can translate to sales. Ultimately, you’ll understand why we can answer the question “Can content marketing help increase sales?”

Sales 89

Sales Content Marketing Marketing Content 89

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

iWriter

DECEMBER 4, 2024

By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers. Engage Your Audience Effectively Engaging your audience effectively is key to maximizing ROI with content. Effective audience engagement turns readers into potential customers, driving higher ROI.

Content 52

Content Content Writer Education Storytelling 52

Backlinko

FEBRUARY 10, 2025

Youre walking away from opportunities to connect with your audience and position yourself as a leader in your industry. People searching for these terms are likely gym-goersGymsharks target audience. This helps the business tap into its audiences adventurous spirit. It educates with content focused on its audiences needs.

Blog 82

Blog Blogging Keywords Engineering 82

Jane Friedman

MAY 9, 2024

Marketing is not just sales. The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way. And you should!

Marketing 144

Marketing Social Media Entertainment Sales 144

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. CarYardBard – An AI-Driven Car Sales Ad Generator designed specifically for Australian car dealerships. Manorlead – Offers a list of properties for rent or sale across cities in Canada and the US based on your search parameters.

Transportation 264

Transportation Utilities Portfolio Finance 264

Freelance Magic

NOVEMBER 25, 2022

That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. Education and E-Learning. This creates a lot of opportunities for you if you’re interested in writing about education or if you want to write about a specific niche academically.

Freelance 162

Freelance Finance Writing Medical 162

Enchanting Marketing

NOVEMBER 14, 2023

These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. So, concrete language improves customer satisfaction and increases sales. Mayer et al., “A

Writing 206

Writing Sales Copy Text Copy 206

Kayleigh Moore

MAY 8, 2023

To educate your customers, help them use the product, etc. And this is how sales are made. They’ve drawn massive audiences with their personalities and the signature style in which they create. Some companies are already realizing this and are acquiring creators/shows/audiences built by these types of creators.

Content 189

Content Search Engine Optimization Content Creation Social Media 189

Grammarly

JANUARY 30, 2023

A white paper is a document that outlines an organization’s position on an issue and provides educational context to potential customers or stakeholders. In government, a white paper is an informative policy document to educate the public. Here, we’ll cover what a white paper is, its purpose, the different types, and examples.

Persuasion 131

Persuasion Education Government Long Form Content 131

Neil Patel

FEBRUARY 16, 2021

Today, I’ll walk you through how to write killer copy that doesn’t just make your product or service look awesome; it’s going to actually drive sales. Copywriting is content writing with the direct goal of making a sale. Copywriting is content directly aimed at making sales. Step 1: Get to Know Your Audience.

Copywriting 145

Copywriting Copywriter Landing Page Copy 145

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. These will be the easiest to promote because you have personal experience with them, making your promotion more authentic to your audience. What are your best-paying affiliate programs?

Content Creator 162

Content Creator Blogger Content Insurance 162

Neil Patel

AUGUST 10, 2021

It’s about educating the public as a whole, and your client demographic in particular, about what you can do and why you’re better than other firms. Sales Cycle. If you’re a solo firm, your sales cycle may be longer than a larger firm with dozens of attorneys. Your specialty could also impact the sales cycle length.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

Backlinko

APRIL 7, 2025

And your target audience wants to read. For example, if someone searches “how to fix a leaky faucet,” they want clear, step-by-step instructions not a sales page for plumbing services. Including medical credentials, education, and writing experience. How Was the Content Created?

Medical 79

Medical Content Keywords Engineering 79

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business.

Social Media 126

Social Media Media Marketing Storytelling 126

Credible Content

SEPTEMBER 17, 2022

Whereas content writing mostly involves writing informational and educational material, copywriting is more about convincing and persuading people into becoming paid customers and clients. Every other piece of content that aims to inform and engage the audience. Educating as a content writer is easier. Instructional articles.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Buffer

JULY 27, 2021

You have to think of what to post, create a graphic, write a caption, choose hashtags, post the content, and engage with your audience in the comments—and then do it all again, and again, and again. Your content should educate, entertain, or sell. Really anything can be content if it is valuable to your ideal audience.

Social Media 127

Social Media Media Content Creation Entertainment 127

Grammarly

JULY 9, 2024

With this powerful functionality, Grammarly demonstrates its dedication to promoting effective communication across diverse linguistic needs, from global customer experience teams on the front lines of their companies to English language learners pursuing their higher education goals. Welcome to the future of global communication.

Collaboration 119

Collaboration Education Communication Promotion 119

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. Use technical language appropriately for your audience, but avoid overwhelming them with unnecessary jargon.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Contently

JULY 25, 2024

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

Audience 64

Audience Brand Content Marketing Education 64

Quick Sprout

NOVEMBER 10, 2022

Yodeck —Best for quick design and professional displays NoviSign —Best for industry-based signage OptiSigns —Best for retail and service industry signage TelemetryTV —Best for creating engagement ScreenCloud —Best for driving sales. Yodeck promotes your sales and gets your offers out to your ideal audience.

Manufacturing 124

Manufacturing Retail Education Food 124

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

MARCH 22, 2021

The name matters because it tells your audience what to expect, so keep it short and catchy. Whether you’re trying to drive sales or running an exclusive product launch, Live Shopping brings you closer to your customers than ever before. Business Niche: If you’re sales-focused, live broadcasts may support your efforts.

Brand 133

Brand Social Media Education Promotion 133

The Hoth

MARCH 20, 2025

Content clusters are not only great for building topical authority with search engines, but theyre also enormously helpful resources for your target audience. Better user experience and engagement Your target audience also benefits from your clusters, assuming that you are truly producing high-quality, helpful content.

Content 59

Content Keywords SEO Text 59