Jane Friedman

NOVEMBER 12, 2024

The human-interest approach is also a powerful tool that can elevate nonfiction writing from informative to truly impactful. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. It infuses dry facts and data with soul and elicits an emotional response from the readers.

Medical 134

Medical Storytelling Writing Style Writer 134

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 111

Content Marketing Marketing Government Content 111

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 98

Brand IT Marketing Healthcare 98

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Secure your website with an SSL certificate (HTTPS) to protect your visitors’ information using data encryption. So, you can optimize your site for your target audience and search engines. Like “what is the best haircut for curly hair.”

Website 115

Website SEO Search Engine Optimization Architecture 115

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Jane Friedman

MARCH 18, 2025

Im no tech expert, but I am a seeker of information. Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. Otherwise, search engines (and potential readers) are less likely to find you or, once they have, remain engaged.

Food 133

Food IT Storytelling Social Media 133

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Build sustainable relationships with your audience. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Search Engine Optimization Content 130

Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. Writing for different media engages our imaginations in profoundly important ways.

Creativity 128

Creativity Publisher Publishing Publishing 128

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Grammarly

MARCH 6, 2024

Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration.

Audience 115

Audience Writing Collaboration Communication 115

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. 2025 is all about high-quality, informative and interesting copy that’s actually worth reading.

Copywriter 105

Copywriter Copywriting Script Copy 105

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. This information lets you emulate and improve on what’s worked for others.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong?

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

SEPTEMBER 6, 2024

We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Are readers looking for information, or are they ready to purchase? Like this: This insight tells you what resonates most with their audience. Let’s get started! What’s the Best Chrome Extension for SEO?

SEO 110

SEO Keywords Engineering Website 110

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. It includes elements to help writers create content that connects with the audience. External research: Credible data or information from outside sources to support your claims. What Is a Content Brief? Strategists set the goals.

Content 92

Content Keywords Collaboration Writer 92

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. How do I measure the success of timely content?

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Backlinko

SEPTEMBER 6, 2024

Data Privacy Law Compliance Privacy should be a top concern when choosing a new analytics tool, especially if you have a European audience or customer base. European laws require compliance with the General Data Protection Regulation (GDPR), a strict information privacy law. Like unique visitors or total play time.

Script 99

Script Landing Page Keywords Website 99

Backlinko

APRIL 7, 2025

Helpful content delivers what a searcher needs, whether they’re seeking information, researching options, or ready to buy. And your target audience wants to read. It signals to readers and search engines that the information youre sharing is reputable, accurate, and verifiable. What Is Helpful Content?

Medical 76

Medical Content Keywords Engineering 76

Grammarly

DECEMBER 16, 2024

Knowledge cutoff Most generative AI platforms have a cutoff date for their knowledge base, so they can provide information only up to a certain date. Claude has more up-to-date information than ChatGPT does. and GPT-4 is October 2023 However, ChatGPT is able to search the internet, so it can find up-to-date information as well.

IT 98

IT Architecture Text Banking 98

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. ” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. If you aim to educate your readers, choose keywords with “Informational” intent.

Writing 102

Writing Keywords Script SEO 102

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Identify your target audience Now that you’ve got your goals ironed out, who are you trying to reach with all this insightful content?

Content 70

Content Content Creation Medical Brand Awareness 70

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. Social media interactions : Pay attention to what your followers are saying and asking.

Social Media 81

Social Media Content Creation Content Promotion 81

Backlinko

DECEMBER 5, 2024

Then click Edit business info to manage your business information. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. It helps you increase engagement and conversions from local searchers. Now, you have a list of relevant keywords.

IT 95

IT Marketing Keywords Search Engine Optimization 95

Kristi Hines

JUNE 1, 2023

ABCmouse – A platform offering engaging and educational activities for children aged 2-8. Access Link – The tool for accessing links online and retrieving the required information. Delve into your documents, locate answers, and bring vital information to your fingertips. AskYourPDF – Empower your PDFs!

Transportation 264

Transportation Utilities Finance Portfolio 264

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Each client will have a unique tone, style, and audience, so you’ll need to adjust accordingly. Who hires freelance writers? A lot of people.

Freelance 130

Freelance Writer Portfolio Projects 130

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. AnswerThePublic AnswerThePublic (ATP) is another keyword discovery tool that takes a slightly different approach to providing information about what customers are searching for.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Enchanting Marketing

OCTOBER 8, 2024

Useful information? And as good marketers, we think about our audience. In-depth information. But connecting with your audience is about intangible matters, too. To build a loyal audience you need to engage people personally so they come back because they know you, and like you, and trust you.

Food 235

Food Writing Style Copywriter Copywriting 235

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

iWriter

DECEMBER 4, 2024

In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers.

Content 52

Content Content Writer Education Storytelling 52

Grammarly

FEBRUARY 2, 2025

Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult. Instead of a vague request like Write a memo, focus on the specifics: Draft a memo to inform employees about a scheduled server maintenance window, including the date, time, and expected downtime.

IT 94

IT Collaboration Communication Engineering 94

ContentWriters

NOVEMBER 27, 2024

You’ve seen them everywhere: engaging, clickable articles that promise “10 Ways to…” or “5 Best…” solutions. Learning how to write a listicle might seem straightforward, but creating one that drives real engagement while delivering value is easier said than done. What is a Listicle?

Writing 59

Writing Recruitment Healthcare Persuasion 59

iWriter

DECEMBER 3, 2024

In a digital landscape that evolves at lightning speed, consistent content has become the cornerstone of effective communication and audience engagement. Imagine building a bridge—each piece of content is like a sturdy beam that supports connections with your audience. But why is consistency so crucial in your content planning?

Content 52

Content Entertainment Engineering Keywords 52