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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. What are their key information needs?

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 81
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How to Create Content That Will Engage and Expand Your Audience

Article Writing

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.

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How to Create a Facebook Contest that Grows Engagement and Audience

Neil Patel

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Get More Engagement.

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What are the key elements of creating high-quality and engaging content?

Credible Content

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Build sustainable relationships with your audience. Increase social media shares and engagement.

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A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. It goes beyond adapting to changing trends; it’s about crafting experiences that resonate with audiences across different channels.

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How to Increase Engagement With Your Blogs

iWriter

In the vast sea of online content, capturing and holding your audience’s attention can be daunting. Whether you’re a seasoned blogger or just starting out, there are proven strategies to breathe life into your writing and create an engaging experience that keeps readers coming back for more. But don’t worry!