Are you building an audience of real prospects, or an audience of readers?
Nick Ursborne
MARCH 19, 2023
As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. What are their key information needs?
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