Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 95

Brand IT Marketing Healthcare 95

Enchanting Marketing

JUNE 4, 2024

From: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience Closing option 4: Give a pep talk Sometimes, we ask the nearly impossible from our readers. I discovered what I’m passionate about, and I learned what resonated with my audience. But how can he write such an ending? Their content peters out.

Audience 276

Audience Blogger Food Communication 276

Grammarly

DECEMBER 16, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Heres an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? Claude AI vs. ChatGPT: Which is better?

IT 98

IT Architecture Text Banking 98

Enchanting Marketing

JANUARY 28, 2025

Do you mean its entertaining, engaging, or useful? A rather bland question: Would her audience be interested enough to read her blog post word by word? A tastier option: Would her audience gobble up her words? So, reading positive words activates our smile muscles while reading negative words engages our frown muscles.

Content 238

Content Entertainment Text Publisher 238

Backlinko

MARCH 3, 2025

The key is creating content that matches what your audience is searching for at every funnel stage. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Pretty impressive, right?

IT 104

IT Keywords Brand Awareness SEO 104

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201

Audience Copywriter Copywriting Freelance 201

Nick Ursborne

DECEMBER 2, 2024

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?

Copywriter 205

Copywriter Copywriting Storytelling Content Creation 205

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. Let’s explore how to create content that not only ranks well but also drives meaningful engagement and conversions.

Engagement 59

Engagement Website SEO Content 59

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

IT 98

IT Marketing Keywords Search Engine Optimization 98

Grammarly

FEBRUARY 2, 2025

Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult. Identify your audience Always specify the audience for your communication. IT professionals often engage with both technical and nontechnical audiences, and Grammarly adjusts tone and complexity accordingly.

IT 93

IT Collaboration Communication Engineering 93

Express Writers

DECEMBER 12, 2024

By being a consistent brand through consistent content marketing, your audience and customers know what to expect and trust you because of that consistency. This helps your audience connect with you. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual.

Brand 98

Brand Content Marketing IT Marketing 98

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

BKA Content

NOVEMBER 19, 2024

When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. Regularly check traffic acquisition on GA4 along with other key SEO metrics, such as user engagement and keyword rankings. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It?

IT 105

IT Insurance Consulting Agency 105

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Buffer

SEPTEMBER 5, 2024

  Visuals are key to making a blog post engaging, and wherever possible, I use them to illustrate my words. So, for an article on tips for creating engaging LinkedIn carousels, I’ll include examples that match each tip I’m giving.  So, we tend to have a variety of content from different voices.

Blog Post 80

Blog Post IT Writing Post 80

Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience. Thats the path Ive experienced firsthand.

Publishing 141

Publishing Publishing Publisher Marketing 141

Nick Ursborne

MAY 27, 2024

If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears. As a writer you can create way more content when using AI.

Script 210

Script Copywriter Copywriting IT 210

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Reduces bounce rate : Internal links encourage users to explore related topics, keeping them engaged. What is Pillar Content? What is Pillar Content?

IT 66

IT Content Architecture Content Creation 66

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. Also called Chasing Portraits , the film wasnt a replica of the book. Eventually, I had a manuscript.

Creativity 127

Creativity Publishing Publishing Publisher 127

Buffer

SEPTEMBER 23, 2024

  To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.   The  algorithms  that rank the feeds of every  social media site  use audience engagement as signals to predict how much their users want to see it.

Social Media 99

Social Media Media Post Engagement 99

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible. It exposes the personal cost.

Medical 134

Medical Storytelling Writing Style Writer 134

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. You have probably seen comments like, “ If something is AI generated, it’s fake.”

Storytelling 130

Storytelling Content Content Creation Text 130

Express Writers

JANUARY 28, 2025

The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility. Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. When choosing the best publishing platform, consider your audience.

Promotion 52

Promotion Blog Post Post IT 52

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

FEBRUARY 3, 2025

Clustering is a powerful tool in data analysis and machine learning (ML) , offering a way to uncover patterns and insights in raw data. This guide explores how clustering works, the algorithms that drive it, its diverse real-world applications, and its key advantages and challenges. Table of contents What is clustering in machine learning?

IT 59

IT Healthcare Medical Projects 59

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. E-learning writers need strong instructional design skills to create engaging, effective learning materials, as well as a conversational tone to be able to write scripts with ease.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs.

Brand 96

Brand Content Retail Utilities 96

The Hoth

JANUARY 7, 2025

Audience interaction is also a large component of digital PR content, as its important to respond to user comments and concerns. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Kayleigh Moore

MARCH 5, 2024

I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. Good storytellers know that in order to capture and hold an audience’s attention, one must edit. Because it connects with audiences on a deep, meaningful level. But he does it with such… finesse. Adjust as needed.

Storytelling 130

Storytelling IT Advertising Projects 130

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115