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It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. And certainly not for audiences.
But before you start creating content for a campaign, you first need to identify the purpose of each clearly. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead. Optimize Your Storytelling for Engagement and Conversion.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaginglong-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
He told the story of how they did it in his Content Marketing World talk, Deconstructing Quartz (QZ.com): How One of the Most Popular Mobile Destinations Grows Audience, Extends Reach in Digital, and Creates a Superior Content Experience. Think of your content team as a media company within your company.
It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action.
We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. ” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. In most cases, long-formcontent outperforms short-formcontent in organic search results.
Like this: This insight tells you what resonates most with their audience. Search a potential keyword on YouTube, and Ubersuggest reveals its: Monthly search volume Related terms The questions your audience is asking Like this: This helps you optimize video titles, descriptions, and tags for better discoverability on YouTube.
Here are some of the things you can try with Claude: 1 Engage in natural conversation Claude is capable of understanding natural language prompts and dialoguing with people. Engage in thought experiments on philosophical topics like Schrdingers Cat or the Ship of Theseus. How did Claude get its name?
Why is it so hard to engage her readers? But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. Gosh, Helena thinks.
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. Having a professional business writer behind your content is an investment in your companys growth.
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a social media monitoring tool.
All you have to do is repackage those valuable tidbits and present them to your audience. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. You received decent engagement, but you quickly noticed a problem.
Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience. It’s just because you wrote great content. Create Long-FormContent.
And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Create Shareable Content.
Many marketers mistakenly think long-formcontent is too daunting for readers. BuzzSumo and Moz famously analyzed over 1 million blog articles and found over 2,000 words to be a sweet spot for engagement. Blog articles over 2,000 words are a sweet spot for engagement via @buzzsumo @moz #research. Click To Tweet.
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
Content refers to everything you create on your website for the visitors’ consumption, including written pieces, videos, images, and more. Content covers everything from blog posts to product descriptions to case studies. Basically, if it’s on your site, it’s content. Good content is consistent, as well.
I’ve been posting through LinkedIn Publisher since 2014 and still like its use in content marketing. But over the last year, engagement has decreased. Short status updates get more comments & shares than long-formcontent published on #LinkedIn. Video is available and highly engaging. Here’s an example.
5 Effective Content Marketing Strategies to Grow Your Business 1. Write Case Studies That Showcase Success Stories Tips for Writing Engaging Case Studies: 3. Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Create Comprehensive Guides 2. Here’s why.
And with studies showing that readers consume at least 3-5 pieces of content before engaging with a vendor, being consistent with your blog publishing is critical to your success. Know Your Target Audience 2. That’s why search engines promote sites that regularly publish fresh content or update old blog posts.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Builds Trust with Your Audience 3.
As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. Review Last Quarter’s Content Metrics.
Blogs also present an opportunity for shareable content that supports social media strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. A better approach?
However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. 10 Current Trends in Content Marketing.
To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. 1 Know your audience Tailor your content to resonate with your professional network.
Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Visual content like infographics and videos. The second you add a visual component to a piece of content, its sharing potential rises by 40%.
Browsable content has an organization that allows users to quickly identify what they need without spending hours scanning your copy, making your content convenient for smartphone users. You Can Keep Your AudienceEngaged Longer There is a widely cited fact that people have an attention span of just 8.25
And incredible content marketing leads to mega-growth like: 67% more leads. Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. In this blog post, we’ll: Break down how content strategy services work.
Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. White papers.
So, there’s no one tool I’d say is better, but one common thread across all the tools was that the more context I offered, the better the content I got. In terms of prompts, I supplied the AI tools with: Original prompts I crafted specifically for my target audience and messaging goals. Here are the results.
Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.
With more than 50 billion daily views, YouTube Shorts offers a unique opportunity for content creators to reach a wider audience, promote longer videos, and even increase subscribers. For content creators and small businesses, Shorts can be a game-changer.
There isn’t a “one size fits all” approach to content marketing. So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. Step 1: Find Your Audience. Step 2: Choose Content Types that Engage Your Audience.
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Check your search traffic.
Professional content companies know how to connect with your audience using search engine optimization techniques and quality writing. What Are Content Development Services? Content development companies create, edit and refine content for websites, social media and marketing materials. Learn More 5.
Brands typically have a lot of questions when it comes to marketing to consumers on any third-party content platform. Social media can be particularly puzzling as the rules, opportunities, audiences, and value propositions vary greatly from one channel to another – and can shift gears abruptly without a moment’s notice. Visit our site?
We’ll dive into defining clear objectives, pinpointing your target audience, and articulating key messages that resonate. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Plus, tips on leveraging technology for better collaboration.
First, figure out who your audience is; who are you trying to reach? It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.
Polished and fake images are seen as lesstrustworthy by a discerning millennial audience. So we are going to see a lot more live video and imagesthat taps into this growing need for authentic content. #4. Quality longformcontent One of my first blog posts was 106 words. Engagement. The old is now new.
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. These days, audiences seek more than static content passively consumed on the screen.
Determine a target audience. You have an idea for a mobile app, something you think could be helpful for a specific target audience or could boost business for your organization. Someone has to write content for each of the screens. The best apps have excellent content. The copy is engaging and intuitive.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketers have a unique ability to craft compelling messages that resonate with their audience and drive business growth.
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