Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it! And you should!

Marketing 136

Marketing Social Media Entertainment Sales 136

Neal Schaffer

JUNE 25, 2024

Far too many realtors recycle old ideas, or offer the same stripped-down market analyses that leave very little to compel readers to carry on reading.

Engagement 109

Engagement Blog Blogging Audience 109

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 95

Brand IT Marketing Healthcare 95

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 95

Content Marketing Marketing Storytelling Content Creation 95

The Idea Logical Company

JANUARY 4, 2023

In those bookstore-dominant days, publishers could safely focus their marketing efforts on those titles just about to come out until a few months after publication day. Any author who commands an audience through a website or other business network can make a book available without a publisher. It has a much broader audience.

Publisher 299

Publisher Publishing Publishing Hospitality 299

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Blogtrepreneur

JANUARY 7, 2024

As technology has grown over the years, so has the importance of digital marketing. While traditional marketing has its place, it’s important that you consider the potential of digital media. With so many great advantages, it’s become the ideal way to connect directly with your target audience. – Social media marketing.

Digital Marketing 115

Digital Marketing Search Engine Optimization Marketing Social Media 115

Nick Ursborne

NOVEMBER 14, 2023

Marketing writing. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Academic writing.

Copywriting 235

Copywriting Copywriter Writing Landing Page 235

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). Published one post about content marketing/SaaS content every day for seven days. ​In

Freelance 260

Freelance Storytelling Concept Brand 260

Enchanting Marketing

OCTOBER 8, 2024

And as good marketers, we think about our audience. You write about copywriting or content marketing or both. When I started Enchanting Marketing in November 2012, I thought I just needed to write super-useful blog posts. But connecting with your audience is about intangible matters, too. Long list posts.

Food 233

Food Writing Style Copywriting Copywriter 233

Content Marketing Institute

MAY 18, 2023

How you engage with your audience’s positive and negative feedback can make a difference in how people feel and think about your brand. That’s why you need to craft a feedback engagement strategy. Continue reading →

Audience 128

Audience Engagement Brand 128

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 100

Content Marketing Marketing Government Content 100

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing? I’m a marketer.

Creativity 101

Creativity Content Marketing Marketing Content 101

Blogging Wizard

SEPTEMBER 11, 2024

It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. Guest posting is hard, right? But it doesn’t have to be that.

Blog 254

Blog Blogging Engagement Audience 254

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 87

Communication Marketing Storytelling Social Media 87

Nick Ursborne

JANUARY 22, 2024

Talk about this with your clients, and work with them to identify a company persona that’s emotionally engaging. A key element of emotional intelligence is to listen to the emotions of your audience. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3

Copy 222

Copy Copywriting Copywriter Writing Style 222

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 106

Content Marketing Marketing Content Storytelling 106

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 110

Content Marketing Marketing Content Creation Content 110

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. Let’s explore how to create content that not only ranks well but also drives meaningful engagement and conversions.

Engagement 59

Engagement Website SEO Content 59

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. When it comes to marketing, it’s good to be unique.

Content Marketing 98

Content Marketing Marketing Content Audience 98

Contently

FEBRUARY 8, 2023

Content marketing is like cooking. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide. In its State of Content Marketing 2022 Global Report , keyword research tool company Semrush surveyed 1,500 content marketers worldwide.

Content Marketing 133

Content Marketing SEO Marketing Content 133

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. And in the world of marketing, some of the most powerful stories are the ones that include some kind of customer transformation. That’s why I advocate leading with a high level of emotional intelligence. Everyone loves stories.

Copy 235

Copy Copywriting Copywriter Food 235

Contently

FEBRUARY 7, 2023

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How Can We Get Creative with Content Marketing? I’m a marketer.

Creativity 134

Creativity Content Marketing Marketing Content 134

Jane Friedman

APRIL 5, 2023

When I first started marketing my wife’s books, I thought we needed to be everywhere and do all the things in order to be successful: Facebook ads Amazon ads BookBub ads YouTube ads Promo sites Facebook groups All other social media platforms Newspapers and magazines The list goes on—and on. This is why, yes, you need to write a stellar book.

Marketing 141

Marketing Advertising Promotion Sales 141

Enchanting Marketing

SEPTEMBER 19, 2023

In the world of online writing, we often talk about followers, audiences, and email lists. The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. In content marketing, we give away valuable free gifts, too. I feel welcome.

Writing 256

Writing Social Media Agency Content Marketing 256

Freelance Magic

APRIL 8, 2024

Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over. Turns out, you have to be a fairly decent marketer if you want a successful freelance business.

Freelance 130

Freelance Marketing Social Media Portfolio 130

BKA Content

JUNE 6, 2024

Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. Let’s look closer and see if content marketing is still worth the investment for businesses.

Content Marketing 96

Content Marketing IT Marketing Content 96

Express Writers

JULY 2, 2024

Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. Clearly Define Your Target Audience It’s tempting to dive into keyword research once your business website is running. Dig in to find out. Unfortunately, that’d be a costly mistake.

Content Marketing 98

Content Marketing SEO Marketing Content 98

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. By exploring the fundamentals of research for content marketing, you can ensure your writing team is delivering on your brand’s quality standards and the expectations of your target audience.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    But I’ve worked in media and content marketing for over a decade now — long enough to know that keeping a close eye on the numbers is essential if you want your content marketing efforts to pay off. 

Content Marketing 121

Content Marketing Marketing Social Media Search Engine Optimization 121

BKA Content

JUNE 3, 2024

The 5 Best Niches for Affiliate Marketing in 2024 Affiliate marketing comes in many forms, from personalized links to special discount codes. If you’re looking for a relatively straightforward way to generate revenue, it’s important to pick one of the best niches for affiliate marketing. Start ordering content today!

Finance 95

Finance Marketing Search Engine Optimization Content Creation 95

Enchanting Marketing

AUGUST 29, 2023

Why is it so hard to engage her readers? Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. How can you make your text clearer and more engaging? The better you can imagine your reader’s reaction, the more engaging your conversation with them will be.

Writing 290

Writing Persuasion Text Copywriting 290

BKA Content

MAY 23, 2024

Discover the Top 10 B2B Content Marketing Agencies of 2024 The emergence of B2B content marketing services has been a double-edged sword. By the end of this guide, you’ll be able to navigate this $600 billion industry with ease and find the B2B content marketing agency that’s best for your company. But don’t sweat it.

Agency 98

Agency Content Marketing Marketing Editorial 98

Enchanting Marketing

AUGUST 27, 2024

Heather doesn’t want to chase a big audience; she wants to have real conversations and make real human connections. Brown writes about wholehearted living: Wholehearted living is about engaging in our lives from a place of worthiness. Write to sell, to market, or to teach, but always put human connection first.

Writing 240

Writing Writer Projects Blogger 240