Enchanting Marketing

NOVEMBER 26, 2024

I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action.

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Storytelling Marketing Script Social Media 258

Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

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Blog Post Post Blog Blogging 147

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Daily blogging expands keyword coverage, attracting a diverse audience. Content-rich websites improve user engagement and reduce bounce rates.

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Publisher Publishing Publishing Blog Post 130

Credible Content

JUNE 1, 2023

How to use movie script writing techniques to write effective blog posts. Engaging and effective blog posts play a crucial role in capturing readers’ attention and keeping them engaged. Boosting Visibility: Engaging blog posts can attract more traffic to a website or blog, increasing its visibility and reach.

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Script Blog Post Writing Post 130

Nick Ursborne

DECEMBER 2, 2024

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. What is Empathy Mapping? You become futureproof.

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Copywriter Copywriting Storytelling Content Creation 206

Buffer

SEPTEMBER 23, 2024

At Buffer, we recently embarked on an ambitious project: uncovering the best times to post on every major social network in 2024.    We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published. 

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Social Media Media Post Engagement 101

Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

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Blog Blogging Engagement Audience 254

Freelance Magic

DECEMBER 6, 2022

My inbox was full of people trying to sell me something and the posts on my homepage all seemed to be lightly veiled humble brags. I decided I’d post every day for a week. I knew I wouldn’t have the capacity to keep this cadence up, but I wanted to see what would happen if I did post every day. So what would I post?

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Freelance Storytelling Concept Brand 260

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. She introduces a character who reflects the target audience’s demographic – a young, environmentally conscious individual navigating the challenges of finding skincare that aligns with her values.

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Ads Ad Copy Storytelling Copywriter 218

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

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Brand Post Education Text 99

Nick Ursborne

NOVEMBER 14, 2023

Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers. When that happens, I’m no longer just a writer communicating with “an audience”. Maybe I’ll share a story, or lead with a metaphor.

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Copywriter Copywriting Writing Landing Page 235

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. Let’s explore how to create content that not only ranks well but also drives meaningful engagement and conversions.

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Engagement Website SEO Content 59

Nick Ursborne

JANUARY 22, 2024

Talk about this with your clients, and work with them to identify a company persona that’s emotionally engaging. A key element of emotional intelligence is to listen to the emotions of your audience. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3

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Copy Copywriter Copywriting Writing Style 222

Enchanting Marketing

OCTOBER 8, 2024

Well-written posts? Profile picture, brand colors, writing style, post structure. And as good marketers, we think about our audience. When I started Enchanting Marketing in November 2012, I thought I just needed to write super-useful blog posts. Long list posts. They forgive you for a badly written post.

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Food Writing Style Copywriter Copywriting 233

Nick Ursborne

JANUARY 4, 2024

Once that’s done, you can add layers of more emotionally engaging copy to make the whole thing more appealing and effective. Let’s say I want to write a short blog post about saving for retirement. I’m putting myself in the shoes of my audience. The post Lead with Emotional Intelligence before you use your AI prompts.

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Copywriter Copywriting Construction Copy 224

Nick Ursborne

FEBRUARY 8, 2024

At every stage of using these AI writing tools, ask yourself how to make the copy more emotionally engaging. Through engaging with the app, Alex slowly finds a community, regains confidence, and completes their first marathon. That’s why I advocate leading with a high level of emotional intelligence. Everyone loves stories.

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Copy Copywriter Copywriting Food 235

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Simple: to maximize reach and engagement.

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Social Media Media Post Engagement 69

The Idea Logical Company

JANUARY 4, 2023

Any author who commands an audience through a website or other business network can make a book available without a publisher. It has a much broader audience. Each of them could post content or provide a useful endorsement or reach dozens or hundreds or thousands of potential customers for “Scary Diagnosis” on their own.

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Publisher Publishing Publishing Hospitality 299

Enchanting Marketing

AUGUST 29, 2023

She’s reading her draft post. Why is it so hard to engage her readers? Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. How can you make your text clearer and more engaging? Want to engage your readers? Gosh, Helena thinks. That it matters.

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Writing Persuasion Text Copywriter 290

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

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Engagement Writing Social Media Content 52

Nick Ursborne

OCTOBER 4, 2023

If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. You need to imagine the experience to a depth that allows you to write truly engaging and relatable copy.

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Copywriter Copywriting Storytelling Writing 232

Nick Ursborne

MAY 20, 2024

We don’t enter our instructions in code, we engage with these tools by entering into conversation. In the same post, I write about how I follow an iterative process… always using a series on prompts to achieve the outcome I’m hoping for. The post Writing prompts for AI should feel like you’re playing a musical instrument.

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Writing Copywriter Copywriting Engineering 203

Nick Ursborne

SEPTEMBER 13, 2023

Which ones you choose will depend on the business you’re writing for, and their audience. This kind of story is deeply personal, very engaging, and way beyond the capabilities of an AI to create. User-generated stories This is when you invite your audience to submit their own stories. In the end, you prevail.

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Copy Copywriter Copywriting Content 203

Nick Ursborne

MAY 27, 2024

And instead of a new post or article taking you two or three hours, or more, you can get it done in 5 to 10 minutes. If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. The post Don’t use AI as an Easy Button.

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Script Copywriter Copywriting IT 210

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This helps me understand my client better and equips me for when I write product-led blog posts.

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Content Writer Writer Content Writing 237

Nick Ursborne

NOVEMBER 30, 2023

Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Within the context of the product or service you’re selling, what are the principal desires and fears of your audience? With all that done, I have now mapped the emotions of my audience.

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Copy Ads Copywriter Copywriting 217

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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Social Media Media Writing Storytelling 118

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. And when you fail to engage emotionally, your conversion rates will fall. I use ChatGPT and GPT-4 to help me with research and audience analysis.

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Copywriter Copywriting Writing Script 195

Nick Ursborne

FEBRUARY 5, 2024

Take a look at the services page on your website, or your LinkedIn profile, and think about adding one of the following… AI Content Creation Services When it comes to content like blog posts and social media updates, AI tools like ChatGPT make it possible to create ten times the content in the same period of time.

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Copywriter Copywriting Freelance Copywriting Content Creation 224

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.     If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.

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Blog Post IT Post Writing 81

Jane Friedman

MAY 9, 2024

Today’s post is by children’s author and digital strategist Angie Isaacs. The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way.

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Marketing Social Media Entertainment Sales 135

Enchanting Marketing

SEPTEMBER 19, 2023

In the world of online writing, we often talk about followers, audiences, and email lists. The easiest way to do that in content marketing is to share miniature stories : Tiny stories that you can feature in blog posts, books, social media, and courses. He asks me how to pronounce my name and wonders where we’ve come from today.

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Writing Social Media Agency Content Marketing 256

Enchanting Marketing

AUGUST 27, 2024

Even some popular posts feel rather non-descript. She wants her writing— her newsletter, blog, LinkedIn posts —to be human, to be personal. Heather doesn’t want to chase a big audience; she wants to have real conversations and make real human connections. So much content. Mostly bland. Heather wants to be different.

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Writing Writer Projects Blogger 240

Nick Ursborne

OCTOBER 13, 2023

Acknowledge the emotions of your audience. This is how you truly engage with them. The post Forget everything you learned about writing at school. You can tell stories that include employees, customers, or both. You can write case studies. You can write with empathy. Recognize their pain points, and their desires.

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Writing Copywriter Copywriting Sales 215

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

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Content Marketing Marketing Storytelling Content Creation 95

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

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IT Text Utilities Content Creation 105

Write Freelance

JUNE 13, 2023

You are trying to capture the attention of a very specific target audience while also trying to convince Google that you should be at the top of the SERPs. It helps you locate high-ranking keywords and create engaging content. You can enter up to five nouns in the generator and get 5-250 titles for your next post.

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Writing Content Freelance Keywords 245