Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. These are people who read our articles, our blog posts or even our Tweets. These are people who read our articles, our blog posts or even our Tweets. What kind of audience are you building? So how do you make sure you are building an audience of prospects?

Audience 201

Audience Copywriter Copywriting Freelance 201

Nick Ursborne

DECEMBER 2, 2024

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. What is Empathy Mapping? You become futureproof.

Copywriter 205

Copywriter Copywriting Storytelling Content Creation 205

iWebContent

NOVEMBER 26, 2024

Engaging website content is the backbone of any successful online presence. Businesses want their content to rank well in search engine results while captivating their audience and driving conversions. Let’s explore how to create content that not only ranks well but also drives meaningful engagement and conversions.

Engagement 59

Engagement Website SEO Content 59

Contently

AUGUST 21, 2024

Ah, the ever-changing world of social media engagement—a digital marketer’s playground and puzzle all in one. One moment, you’re riding high on likes and shares; the next, you’re wondering if anyone even saw your carefully crafted post. Why does posting time matter so much? Simple: to maximize reach and engagement.

Social Media 69

Social Media Media Post Engagement 69

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

Jane Friedman

MARCH 19, 2025

Photo by MIGUEL GASCOJ on Unsplash Todays post is by author Janee Butterfield. But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? I ran Amazon ads, posted across social media, and told every friend and family member about my debut.

Publishing 136

Publishing Publisher Publishing Marketing 136

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

Social Media 117

Social Media Media Writing Storytelling 117

Jane Friedman

MARCH 18, 2025

Photo by Tima Miroshnichenko Todays post is by writer, coach, and brand strategist Michelle Tamara Cutler ( @mickytcutler ). Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. Its like your favorite local bar or coffee shop.

Food 133

Food IT Storytelling Social Media 133

Buffer

SEPTEMBER 5, 2024

The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.     If you’re looking for simple guidance on writing your first blog post, scroll down to the penultimate header, ‘How to write a blog post in 6 steps,’ for a simple guide.

Blog Post 80

Blog Post IT Writing Post 80

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Jane Friedman

JANUARY 14, 2025

Photo by Google DeepMind Todays post is by author, filmmaker, and podcaster Elizabeth Rynecki. I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience.

Creativity 128

Creativity Publisher Publishing Publishing 128

iWriter

NOVEMBER 19, 2024

Have you ever wondered how to breathe new life into your old blog posts? Repurposing content is a smart way to maximize the value of your existing material while reaching new audiences. Instead of letting great ideas gather dust, you can transform them into fresh formats that engage readers all over again.

Blog Post 52

Blog Post Post Blogging Blog 52

Jane Friedman

NOVEMBER 12, 2024

Photo by Onin Today’s post is by book coach Nicole Pope. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. Writing for an audience of non-experts involves a major shift in writing style that goes beyond using simpler language. Don’t rely solely on secondary sources.

Medical 134

Medical Storytelling Writing Style Writer 134

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Express Writers

JANUARY 28, 2025

While blog posts are valuable for nurturing existing customers and reaching new ones to bring in more traffic, effective promotion is necessary for content to be noticed. The greatest challenge lies in discovering robust strategies that maximize reader engagement and boost your contents visibility.

Promotion 52

Promotion Blog Post Post IT 52

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 95

Brand IT Marketing Healthcare 95

Credible Content

MAY 20, 2023

Writing blog posts with useful insights There are millions of blog posts published every day. On top of that, people are writing entry level blog posts using ChatGPT and Bard from Google by the dozens every day. Writing and publishing blog posts with unique insights shows your readers that you are an expert in your field.

Blog Post 147

Blog Post Writing Post Blog 147

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. The post Enhance Your AI Content with the Help of a Book Editor appeared first on Melanie Saxton Media.

Storytelling 130

Storytelling Content Content Creation Text 130

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

OCTOBER 24, 2024

Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Freelance Magic

NOVEMBER 15, 2024

Copywriters are responsible for crafting engaging, persuasive copy for things like websites, email marketing campaigns, sales pages, advertisements, and more. Content marketing writing often pays better than standard blog post rates, with the potential to earn £300-£1,000+ per project. I charge a minimum of £600 for a short blog post.

Freelance 130

Freelance Portfolio Writing Persuasion 130

Credible Content

JUNE 7, 2023

How to write and publish blog posts people love to read. You don’t write and publish your blog posts so that they can exist in a meaningless space just to improve your search engine rankings. Even your search engine rankings depend on people reading your blog posts. Very few people read complete blog posts. Why is it so?

Blog Post 147

Blog Post Post Blog Blogging 147

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. Oftentimes, that’s in the form of a social post showcasing a product in action. And there is arguably no better resource for encouraging customer-brand engagement than internal help hubs.

Brand 96

Brand Content Retail Utilities 96

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 117

Website SEO Search Engine Optimization Architecture 117

Bramework

JANUARY 3, 2025

Platform-Specific Customization Generate tailored content for platforms like: Facebook Twitter/X Instagram captions LinkedIn posts Pinterest pins Email newsletters YouTube scripts Step-by-Step Guide Using a Content URL Navigate to the Social Media Content Generator. Specify details: Target Audience : Define your demographic (e.g.,

Content Creator 52

Content Creator Script Post Social Media 52

Grammarly

MARCH 6, 2024

Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration. In this guide, we cover how to identify your target audience and share practical writing techniques for managers. What hours do they work? How much experience do they have?

Audience 115

Audience Writing Collaboration Communication 115

Grammarly

JULY 19, 2024

To use LinkedIn to your advantage, regularly posting relevant content will help you stay top of mind as a leader or expert in your field. Read on for everything you need to know to write professional , engaging LinkedIn posts. In this guide, we’ll focus on the standard LinkedIn post.

Brand 118

Brand Post Education Text 118

Copywriter Collective

FEBRUARY 28, 2025

You have spent a good amount of resources to produce quality blog posts, email newsletters, and case studies to target potential leads; but the results are disappointing. Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Blogging Wizard

SEPTEMBER 11, 2024

Guest posting is hard, right? It’s getting harder to find guest blogging opportunities and it feels like audiences are less engaged than ever. But it doesn’t have to be that.

Blogging 254

Blogging Blog Engagement Audience 254

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Buffer

AUGUST 27, 2024

From capturing ideas to scheduling posts, automation tools can handle the nitty-gritty so you can focus on what you do best — creating. Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought.

Social Media 81

Social Media Content Creation Content Promotion 81

Freelance Magic

DECEMBER 1, 2024

I started out charging pennies for blog posts and working 14-hour days to make ends meet. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Startups hire freelance writers to explain their products in simple, engaging ways. the answer is a resounding yes. And the best part?

Freelance 130

Freelance Writer Portfolio Projects 130

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Readers are less likely to stay engaged if links are forced into every paragraph without adding genuine value.

Copywriter 105

Copywriter Copywriting Script Copy 105

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. Because it was scannable, engaging, and proved its worth every step of the way. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process.

Copywriter 130

Copywriter Copywriting Copy Sales 130