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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

Really, what were talking about is how we define and present ourselves online. Many web designers offer free site audits, and I interviewed three potential collaborators within my fixed budget before engaging with one for my revamped site. Working with my new web designer felt uncomfortable at first.

Food 132
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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

[ NOTE: This post was written in part by GPT 4o, working from the slides and transcripts of a presentation I gave on Empathy Mapping.] At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. What is Empathy Mapping?

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Elevating Presentations with AI: How to Use GenAI to Help Create Compelling Presentations

Grammarly

One area of work in which AI can have a huge impact is in creating presentations. Many AI tools now exist to help presentations look more beautiful and communicate more effectively—all while cutting down on the time it takes to create one. Unfortunately, they take a lot of time and effort to put together.

Copy 116
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5 Reasons You Should Consider Writing Your Memoir in Present Tense

Jane Friedman

Amazon • Bookshop When my memoir Forces of Nature was on submission with publishers, one editor said she loved the story, but couldn’t get past the fact that I had written it in present tense. From the very beginning, I felt my story demanded to be told in the present. Still, present tense was a risk and a technical challenge.

Prose 138
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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

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How to Write a Marketing Script

ContentWriters

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105
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Why It’s Important to Focus on Creative Content Marketing

Contently

So, what’s the key to successfully capturing curiosity in commercial audiences? Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity.