Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects? Aim for quality.

Audience 201

Audience Copywriter Copywriting Freelance 201

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

Melanie Saxton

OCTOBER 29, 2024

The goal should be to publish a book that resonates naturally with human readers. I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become.

Storytelling 130

Storytelling Content Content Creation Text 130

Buffer

SEPTEMBER 23, 2024

  We poured over millions of posts, Reels, Tweets, TikToks, Shorts, videos, and more to pinpoint when the best-performing content was published.    To predict the best time to post on Facebook, Instagram, LinkedIn, and X, we looked at the timeslots with the highest engagement rates on each platform.

Social Media 99

Social Media Media Post Engagement 99

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 98

Brand IT Marketing Healthcare 98

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

FEBRUARY 14, 2024

“I have no idea where my book is published.” These are just a few of the comments I’ve heard from authors sharing their experiences with the hybrid publishing companies they’ve chosen to work with. So if you’re an author starting out on your publishing journey, it’s important to know what to look out for. What royalties?

Publisher 142

Publisher Publishing Publishing Copy 142

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Publishing daily demonstrates valuable and fresh content, positively impacting search rankings. Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents.

Blog Post 130

Blog Post Publisher Publishing Publishing 130

Neil Patel

SEPTEMBER 17, 2021

Because it is one of the only social networks left that is truly “personable” and the engagement is still decent because of it. This adds up to 132 percent more engagement–without doing any extra work past the initial setup. Growth insights : Tools to help you understand what content you’re posting is growing your audience.

Engagement 145

Engagement Marketing Social Media Education 145

Contently

DECEMBER 13, 2022

Creating Content for Engagement vs. Conversion. Once a potential customer is aware of your brand, you want to drive them further down the funnel through engagement and conversion. Optimize Your Storytelling for Engagement and Conversion. This list will help you create content that meets your engagement and conversion goals.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. Social media interactions : Pay attention to what your followers are saying and asking.

Social Media 81

Social Media Content Creation Content Promotion 81

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. What Is E-Book Writing and Publishing? This ensures that readers can access the e-book on their preferred devices.

Promotion 130

Promotion Publisher Publishing Publishing 130

Copywriter Collective

JANUARY 10, 2025

Back in November, we published an article discussing the use of copy in the Tech industry. Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention.

Copywriter 105

Copywriter Copywriting Script Copy 105

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Build sustainable relationships with your audience. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Content Search Engine Optimization 130

Contently

DECEMBER 29, 2022

We all know the rush of excitement that comes with publishing a piece of content. Publishing is just the end of one process and the beginning of another, essentially launching a chain of distribution tasks. Steps to Take After You Hit the “Publish” Button. But your work isn’t really done yet.

Publisher 137

Publisher Publishing Publishing Landing Page 137

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. This approach ensures customers have a consistent, positive experience with your brand whether they engage with it via email, social media, the mobile app, a physical location, or elsewhere.

Communication 105

Communication Marketing Storytelling Social Media 105

Jane Friedman

AUGUST 19, 2024

Two of these lists focus on self-published books exclusively (print format and ebook format), and a third list looks at both traditionally published books and self-published books (print format), but excludes Big Five publishers and other major houses. Six weeks to publish a book, that is blazingly fast.

Publisher 131

Publisher Publishing Publishing Social Media 131

ContentWriters

SEPTEMBER 12, 2024

Businesses deciding when to publish a white paper must thoroughly understand their audience. Your niche and audience’s needs will determine the appropriate frequency. The first step in identifying how often you should publish a white paper is researching your industry. How frequently?

Publisher 97

Publisher Publishing Publishing Content Creation 97

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. And limit it to 15 characters or fewer so it’s easy for customers to type.

Website 117

Website SEO Search Engine Optimization Architecture 117

Contently

SEPTEMBER 4, 2024

We audited the keywords we were currently ranking for to determine if they still made sense for our brand and audience. This revealed a disconnect between the type of content we’d been publishing for the past three years and the topics that are the most interesting, valuable, and searched for among our target audience.

Content 89

Content Blogging Blog Keywords 89

Backlinko

NOVEMBER 18, 2024

A content brief is a blueprint for high-quality, engaging, and SEO-friendly content. It includes elements to help writers create content that connects with the audience. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on.

Content 94

Content Keywords Collaboration Writer 94

Buffer

NOVEMBER 28, 2023

The only exception was some light proofreading before publishing. In terms of prompts, I supplied the AI tools with: Original prompts I crafted specifically for my target audience and messaging goals.  Also, these tools specifically gave me the best chance of creating content to a certain level of quality I hoped for.

Publisher 116

Publisher Publishing Publishing Proofreader 116

Backlinko

DECEMBER 5, 2024

Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. Further reading: Local Keyword Research: 4 Easy Steps to Attract More Customers Get More Google Reviews and Engage with Them Google reviews can influence your rankings in local search results.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

Content Marketing 95

Content Marketing Marketing Content Utilities 95

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). Published one post about content marketing/SaaS content every day for seven days. ​In

Freelance 260

Freelance Storytelling Concept Brand 260

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong? Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Freelance Magic

NOVEMBER 6, 2024

These are short pieces of content and publishers need lots of them on a regular basis. That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. The answer is, yes, you definitely can! Sportswriting revolves around reporting news and updates.

Freelance 130

Freelance Finance Writing Medical 130

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. Such engagement includes clicks, appointments, and time on your pages.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Buffer

SEPTEMBER 5, 2024

Here’s a behind-the-scenes look at my typical writing process from start to publish.   Visuals are key to making a blog post engaging, and wherever possible, I use them to illustrate my words. Add final touches and publish With the draft polished, it’s time for final touches and publishing.

Blog Post 80

Blog Post IT Writing Post 80

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. Information Gain Goals Adding too much new information may be risky if you publish SEO-driven content. “We must get into the audience’s headspace and walk a mile in their shoes. But then, a new article pops up discussing how AI is changing SEO.

SEO 101

SEO Content Finance Concept 101

Nick Ursborne

JANUARY 22, 2024

Talk about this with your clients, and work with them to identify a company persona that’s emotionally engaging. A key element of emotional intelligence is to listen to the emotions of your audience. Addressing those emotions in your copy is a powerful way to engage with and ultimately convert your readers. #3

Copy 221

Copy Copywriter Copywriting Writing Style 221

Make a Living Writing

MARCH 28, 2025

Do a little digging, and you’ll find business blogs in virtually any niche designed to engage readers, drive website traffic, and promote a product or service. Well-run blogs publish frequently and need content. And second, you’ll need to know how to write for millennials, the site’s target audience.

Writing 57

Writing Post Finance Freelance 57

Backlinko

NOVEMBER 29, 2024

million blog posts get published. We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. ” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. Every day, over 7.5 But how many of them actually get read?

Writing 103

Writing Keywords Script SEO 103