Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion. Optimize Your Storytelling for Engagement and Conversion. Identify key metrics from the get-go.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible.

Medical 134

Medical Storytelling Writing Style Writer 134

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Buffer

SEPTEMBER 30, 2024

The secret to engaging social media posts has been in front of you this whole time.  As a copywriter, crafting engaging hooks is part of my job, but I don’t just save them for client work. And today, I want to share my framework for writing social media hooks that can increase engagement regardless of your account size.

Social Media 117

Social Media Media Writing Storytelling 117

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. An Experienced Book Editor Makes All the Difference Call me your AI Humanizer.

Storytelling 130

Storytelling Content Content Creation Text 130

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Content Marketing Institute

DECEMBER 12, 2019

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Continue reading → The post How to Do Brand Storytelling in 3 Successful Ways appeared first on Content Marketing Institute.

Storytelling 142

Storytelling Brand Engagement Content Marketing 142

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. But he does it with such… finesse.

Storytelling 130

Storytelling IT Advertising Projects 130

iWriter

NOVEMBER 25, 2024

As we end 2024 and move into 2025, it’s time to set the record straight and debunk some of the most persistent myths that have clouded our understanding of what truly drives engagement. Quality should be measured by relevance and engagement, not just word count. Readers often prefer content that gets straight to the point.

Engagement 52

Engagement Writing Social Media Content 52

Content Marketing Institute

OCTOBER 17, 2024

See (and hear) how six brands, recognized at the 2024 Content Marketing Awards and Cannes Lions, captivate audiences with their creative storytelling. They offer inspiring lessons on crafting engaging, impactful content.

Storytelling 130

Storytelling Creativity Engagement Content Marketing 130

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. It built a storytelling engine that helped customers see themselves in the products.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. One benefit is enhanced storytelling. This proactive approach boosts customer satisfaction and reduces churn.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Credible Content

JUNE 19, 2023

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Build sustainable relationships with your audience. Increase social media shares and engagement.

Engagement 130

Engagement Storytelling Content Search Engine Optimization 130

ContentWriters

NOVEMBER 21, 2024

Recent data shows high production values aren’t critical to keeping viewers engaged. What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Understand Your Platform Each platform has distinct requirements and audience expectations.

Script 105

Script Writing Marketing Persuasion 105

Melanie Saxton

DECEMBER 27, 2024

You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on storytelling. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. The answer is simple. Emphasis on persuasion.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriter 105

Copywriter Copywriting Script Copy 105

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. That’s a pretty amazing 5-step process.

Ads 217

Ads Ad Copy Storytelling Copywriting 217

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 121

Content Creation Audience Storytelling Content 121

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. On other words, weave yourself or someone else into the narrative.

Copywriting 232

Copywriting Copywriter Storytelling Writing 232

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. Speak Their Language Know your target audience.

Copy 97

Copy Sales Copywriting Copywriter 97

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. However, with the help of a few simple tips, you will be able to improve your social media storytelling skills. Know Your Audience. Use Visuals.

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). How to add storytelling to content. So what would I post? Moral of the story?

Freelance 260

Freelance Storytelling Concept Brand 260

Backlinko

OCTOBER 21, 2024

It runs a test to see how users engage with this new information. “We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. Visual Storytelling Nisha’s visual content is a feast for the eyes.

SEO 101

SEO Content Finance Concept 101

Freelance Magic

DECEMBER 1, 2024

Startups hire freelance writers to explain their products in simple, engaging ways. First, you need solid writing and storytelling skills. Your job is to hook readers, keep them engaged, and clearly communicate ideas. Each client will have a unique tone, style, and audience, so you’ll need to adjust accordingly.

Freelance 130

Freelance Writer Portfolio Projects 130

Income Diary

OCTOBER 30, 2024

Launched to compete with platforms like TikTok, these concise videos can be a fantastic way to capture attention and drive engagement. As viewers tend to have shorter attention spans, delivering messages quickly and effectively can keep them engaged. This creates a connection with the audience that a one-minute clip may not achieve.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Identify your target audience Now that you’ve got your goals ironed out, who are you trying to reach with all this insightful content?

Content 71

Content Content Creation Medical Brand Awareness 71

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Backlinko

NOVEMBER 29, 2024

We’ve seen firsthand how the right approach to content can lead to higher engagement, more shares, and increased visibility. ” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. The following writing tips will help you keep readers engaged from start to finish.

Writing 103

Writing Keywords Script SEO 103

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. A really simple guide , which demonstrates its use of data visualization to enhance storytelling.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Dr. Rissy's Writing and Marketing

JULY 18, 2023

Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action. At Dr. Rissy’s Writing and Marketing, we understand the power of engaging content. Be Authentic: Authenticity builds trust.

Engagement 98

Engagement Utilities Content Brand Awareness 98

Contently

AUGUST 2, 2022

Marketers are always on the lookout for new inspiration to engage their audiences. Like other phenoms that have gone before, jumping on the Ted Lasso bandwagon is a great way to ride the wave of a cultural moment and engage your audience in different ways. Tell a good story that motivates your audience.

Engagement 94

Engagement Storytelling Content Brand 94

Contently

JULY 26, 2022

You have to convey facts, stats, numbers, and data to your audience. But if you’re not able to make the content engaging, you may be doing your brand a disservice. Are you doing enough to differentiate your company from the competition and create an engaging brand persona? Understand your audience.

Engagement 119

Engagement Banking Content Finance 119

iWriter

DECEMBER 4, 2024

In today’s digital world, well-crafted content is more than just words on a page—it’s a powerful tool that drives engagement, builds trust, and ultimately boosts return on investment (ROI). By delivering value to your audience, high-quality content keeps them coming back, turning casual visitors into loyal customers.

Content 52

Content Content Writer Education Storytelling 52

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? Instead, let’s focus on different ways to spark creativity with content to gauge interest and engagement. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

ContentWriters

MARCH 28, 2025

Clients expect content that ranks, attracts the right audience, and enhances user experience. Incorporating relevant keywords and optimizing content for search engines and reader engagement. It helps your website rank higher on SERPs, increasing organic traffic and improving the chances of reaching your target audience.

SEO 59

SEO Writing Content Keywords 59