article thumbnail

How Storytelling Can Build an Emotional Connection with a B2B Audience

Contently

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. The audience can completely relate to them because (they reflect) their interests, their needs, their problems, their challenges.”

article thumbnail

Big disruption hit book publishing before AI showed up

The Idea Logical Company

What the PW presentation made clear is that, across the industry, people are experimenting with it for a multitude of tasks: title creation (of course, although that didn’t get the emphasis it deserved in the PW event), marketing from creating copy to finding audiences, and in production in a multitude of ways.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

It’s Not About the Research: How to Write for a General Audience When Academia Is All You Know

Jane Friedman

But to appeal to a general audience, you need to do more than present facts. Over the course of several drafts and several years, I learned how to distill this information down to its essence, guiding readers toward an understanding of the events and their significance. You need to construct a compelling narrative.

Audience 107
article thumbnail

How to Navigate Google Analytics Like a Pro (Way Beyond the Basics)

Neil Patel

Audience : Inside scoop on your website visitors Acquisition : Details on how visitors found your website Behavior : What people are doing on your site Conversions : How behavior leads to conversions and sales. They’re also excellent for troubleshooting UTM parameters and events among a whole host of uses.

article thumbnail

Facebook Marketing: A Comprehensive Guide for Beginners

Neil Patel

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. For example, an image is great for driving home a visually compelling CTA, whereas videos are useful for engaging audiences. audience, you can run your ads during U.S. With over 2.74 The lesson?

Marketing 145
article thumbnail

An In-Depth Guide to Google Analytics 4

Neil Patel

Google Analytics 4 uses a new model that measures events and parameters. All Measurements Are Events. This, and other hit metrics such as screen time, events, and transactions, were tracked extensively. With Google Analytics 4, all measurements are events. Universal Analytics only supports website analytics. More Control.

Script 145
article thumbnail

A Marketer’s Guide to the Metaverse

Neil Patel

Whereas popups in a physical location may limit attendance (both due to space and travel required), a virtual popup helps you to reach a larger audience. Metaverse Events. A recent example of such an event was the Lil Nas X concert that took place within the virtual world of Roblox. What is the Metaverse?