Neil Patel

MARCH 26, 2021

When we research our audience, we’re trying to understand better what they want to see and learn from our presentations. That’s why speaking at conferences, networking meetups, and other events can be such a useful tool for building brand awareness. You don’t have a theme, or a title, or even an audience. Research Your Audience.

Marketing 131

Marketing Storytelling Brand Awareness Persuasion 131

Jane Friedman

JULY 16, 2024

Poet and essayist Maggie Smith published in Sweet, The Rumpus, and diode before The New Yorker and The Paris Review, and her poetry and poetic tweets built an audience for her memoir, You Could Make This Place Beautiful. Practice being present, by truly listening to your audience’s questions, worries and wonderings.

Social Media 135

Social Media Media Prose Projects 135

Jane Friedman

JANUARY 24, 2024

As Dan Gerstein, CEO of Gotham Ghostwriters, the cosponsor of the event along with the American Society of Journalists and Analysts, quipped, it was the largest collection of writing talent in one room…since Thomas Jefferson dined alone. Storytelling remains an enduring and fundamental human talent.

Storytelling 123

Storytelling Collaboration Publishing Publishing 123

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. To tell a better story, do marketers need to be edgier and differentiate themselves to an audience numb to everything except the completely outrageous? Give away all the thinking and bombard your audience with so much quality and detailed facts that they must appreciate the sheer amount of content (#AllTheEducation)?

Storytelling 108

Storytelling Manufacturing Government Content Creation 108

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Consistency allows you to set your audience’s expectations and position yourself as an approachable and trustworthy business. The take-home message?

Social Media 126

Social Media Media Marketing Storytelling 126

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. Storytelling Videos. Q&A Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences. However, when you do this without getting clear about the needs, challenges, and interests of your target audience, these efforts usually fall flat.

Content 121

Content Storytelling Consulting Promotion 121

Smart Blogger

AUGUST 23, 2023

And how can you, as a writer, consistently think outside the box and tap into your storytelling genius? From the raw power of personal narratives to the thrill of experimental storytelling and even leveraging AI in crafting tales, there’s a world of strategies just waiting for you. But where do these sparks come from?

Storytelling 60

Storytelling Concept Creativity Writer 60

Melanie Saxton

NOVEMBER 7, 2023

Outline your Content We can create an outline highlighting the key themes, events, or lessons you want to include in your book. These artifacts can add depth and authenticity to your storytelling. You can distribute copies to family members, donate to libraries or archives, or make it available online for a wider audience.

IT 130

IT Writing Storytelling Projects 130

Jane Friedman

NOVEMBER 12, 2024

In journalism, we call them human interest stories—articles or broadcasts that cover the news from the perspective of individuals who are affected by the events. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. The power of storytelling It may seem obvious but it bears repeating.

Medical 90

Medical Storytelling Writing Style Writer 90

Jane Friedman

JANUARY 4, 2024

Analyzing story like an editor informs every element of writing and every skill a writer must develop—not just editing, but also drafting and revision, and storytelling skill as well as craft skills. is because these are the tools by which story compels its audience. I just finished Ann Patchett’s most recent novel, Tom Lake.

Writer 121

Writer Storytelling Insurance Engagement 121

Credible Content

JUNE 1, 2023

Here’s how they are connected: Captivating Narratives: Both movie scripts and blog posts aim to captivate their respective audiences through compelling narratives. Storytelling Elements: Both mediums utilize storytelling techniques to convey information, evoke emotions, and create a memorable experience for the audience.

Script 130

Script Blog Post Writing Post 130

Credible Content

MAY 30, 2023

Adaptability: Being able to adjust writing style, tone, and format to suit different audiences, platforms, and content requirements. Storytelling: Crafting compelling narratives and using storytelling techniques to engage readers and create an emotional connection.

Content Writer 130

Content Writer Writer Writing Proofreader 130

iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. Get ready to embark on a thrilling journey through the art of storytelling! Elements of a Compelling Narrative A compelling narrative is the key to captivating audiences and keeping them engaged. Tease them with hints about upcoming events or revelations that leave them wanting more.

Storytelling 52

Storytelling Transportation Script Utilities 52

Jane Friedman

FEBRUARY 16, 2024

So much depends not on the events themselves, but on how we perceive them. Story draft Memoirs might deal with true events, but they’re closely aligned with fiction. Choosing to write your memoir as a letter to a singular audience can help you hone your voice and decide which scenes truly belong. Letters are intimate.

Storytelling 115

Storytelling Writer Projects Audience 115

Jane Friedman

FEBRUARY 21, 2024

The result: anticlimax, and a bored audience. Another friend tells stories and drops tidbits of gossip about folks in his orbit, hoping to hook his audience with the mystery. If we don’t know why the event or information matters, then these are just facts, neutral and unaffecting.

Storytelling 116

Storytelling Construction Writer Audience 116

ProBlogger

FEBRUARY 13, 2013

While the story was an amazing one, a key element of that post that many might miss is that Jon constructed it for a very particular audience: those looking to do what he’s done (i.e. Picking Problogger.net was perfect because he knew the audience would be receptive to such a story.

Persuasion 54

Persuasion Storytelling Transportation Writing 54

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Short-form storytelling that educates and entertains keeps users on these platforms and drives leads. You’ll still have to make sure it’s relevant to your audience and how you communicate with them.

Brand Awareness 144

Brand Awareness Storytelling Keywords SEO 144

Neil Patel

OCTOBER 11, 2021

These companies usually have a similar (but not identical) target audience. An “early bird sale” is a discount companies offer to people who sign up for an event a few weeks or months in advance. A few months (or weeks, depending on the timeline) before your event, offer tickets at a discounted rate. Offer an Early Bird Sale.

Promotion 118

Promotion Retail Social Media Advertising 118

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

JANUARY 31, 2018

Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Beyond those data points, podcasting also offers plenty of soft benefits that content marketers crave: It can help build personal connections: Podcasting can be an intimate way to interact with your audience.

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

FEBRUARY 14, 2018

LinkedIn was also surprisingly popular as a channel; audiences there look for career and higher education resources from the library. Storytelling through content marketing and audience personas. “We Her team creates content specific to the audience of each branch, as well as more global content for the library system.

Social Media 110

Social Media Content Creativity Content Marketing 110

Constant Content

JULY 31, 2023

Take note of their storytelling techniques, character development, and use of dialogue. Here are some essential tips for networking and building connections: • Attend writing conferences and workshops: These events provide valuable networking opportunities. You should also study and analyze the writing of successful authors.

Portfolio 98

Portfolio Collaboration Persuasion Writing Style 98

Grammarly

OCTOBER 8, 2024

While this might sound like Mad Libs, some of the most famous authors, playwrights, and other storytellers use these storytelling structures. Rising action An inciting incident typically causes the rising action, or the event that causes a conflict. This story element should have tension and consequences for the protagonist.

Storytelling 109

Storytelling Government Writer Entertainment 109

ProBlogger

SEPTEMBER 13, 2016

The two days of the event this year were all about inspiring bloggers to be proactive and giving them the information and support they needed to take action. This year also saw an amazing number of new attendees to our event – over half those who were there were first timers! I think that they were right. Actionable Content.

Social Media 52

Social Media SEO Blogger Storytelling 52

Neil Patel

NOVEMBER 26, 2020

The first step in developing a luxury marketing strategy is to understand your audience. Chanel has combined offline marketing with digital marketing in a holiday popup event at The Standard in New York. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Content Marketing Institute

MARCH 21, 2018

It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Take the contest to your audience members. Don't do a boring survey to gauge your audience's favorites, do a bracket competition, says @AnnGynn.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Neil Patel

JUNE 7, 2021

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. The potential for emotional storytelling alone makes Father’s Day particularly exciting to plan for. Why Should You Have Father’s Day Sales?

Sales 102

Sales Marketing Landing Page Social Media 102

Content Marketing Institute

DECEMBER 27, 2018

Andrew’s premise is that while we’re told that our audiences don’t have time to consume our content so we need to create shorter, snackable content, those same people will spend a Saturday binge-watching their favorite Netflix show like Stranger Things. That eliminates elements that make #video interesting to your audience.

Recruitment 105

Recruitment Storytelling Social Media Audience 105

Content Marketing Institute

APRIL 13, 2018

What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). TIP: The first step in a successful Instagram strategy is to know your audience members so you can create relevant content for them.

Engagement 111

Engagement Content Retail Food 111

Grammarly

NOVEMBER 11, 2022

A red herring in storytelling is a hint placed deliberately to mislead the reader. Oftentimes indirect foreshadowing can be so understated that it goes unnoticed by the reader until after the later event has happened, which leads to that light-bulb moment. The purpose of foreshadowing is to prime the reader for a later event.

Writing 111

Writing Storytelling Writer Projects 111

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Live events . Social media.

Content Creation 111

Content Creation Editorial Content Creator Content 111

Content Marketing Institute

JULY 10, 2018

In the marketing world, a change in a social media platform algorithm is a breaking news event. An algorithm could change your success both positively and negatively, but so could many other factors – including type of content, quality of content, or key events. Watch and respond to your audience, not to algorithms.

Social Media 111

Social Media Media Storytelling Content Marketing 111

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. Travel Oregon – The Game proves that you don’t need fancy AR overlays, VR-enhanced graphics, or livestreaming video to create immersive storytelling. joderama Click To Tweet.

Hospitality 103

Hospitality Storytelling Content Content Marketing 103

Jane Friedman

JULY 18, 2024

I go back to the childlike questioning that’s perfect for storytelling: What if? A private audience with Venus and Primavera. I followed the parade toward the piazza where their march ended and watched the events until they went inside the Palazzo Vecchio. There’s something magical about Florence. I was the only one there.

Creativity 103

Creativity Transportation Construction Storytelling 103

Smart Blogger

JANUARY 24, 2024

And whatever you’re alluding to within your story, article, screenplay, speech, or conversation, you want your audience to feel that spark of recognition. Storytellers use allusions all the time and have for centuries. The following examples highlight just a sampling of figures and events that still capture our attention.

Storytelling 83

Storytelling Portfolio Entertainment Copywriter 83

Jane Friedman

JULY 30, 2024

Writers love retellings because the story framework is pre-made and there’s already a proven audience for the original tale. Maas uses some of the character traits and plot events from the original texts, but ultimately creates her own storyline. But aren’t retellings theft? Actually, no.

Writing 111

Writing Writing Style Text Writer 111