Remove Audience Remove Food Remove Storytelling
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If You Don’t Define and Present Yourself Online, Others Will Do It for You

Jane Friedman

My bosss Greek family were the original owners of Bergers Bakery, and he was charged with opening a stall at a new food market. I saw that a successful business relies on repeat customers who take comfort in the food and service experience they know and love. Use your skills to define a core narrative We are storytellers, are we not?

Food 132
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How to Run Effective Food Ads

Neil Patel

The food and beverage industry is growing fast. It’s also an area where new trends are constantly emerging, giving food businesses more chances to get on board with “hot” products. For instance, more recently, there’s been a high demand for health, immunity, and plant-based foods, along with flavors with global appeal.

Food 101
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How to Leverage Storytelling to Increase Your Conversions

Neil Patel

That storytelling strategy went on to help my blog reach over 100,000 views a month — in only about eight months. As marketers, we use storytelling to help make our ideas stick. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Marketers didn’t invent the technology to build bots, mobile apps, games, and productivity tools, but they can make them entertaining, delightful, and helpful to entice their audiences to use them. So we created a bot that was much more of an interactive tool to help guests get interested in the food and educate them more about the food.”.

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Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Filipino blogger Vern Enciso is passionate about fashion, food, and music; her interests brought new ideas to the video series, as well as a distinct audience. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Click To Tweet.

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Information Gain: How Top Content Leaders Win at SEO

Backlinko

“We must get into the audience’s headspace and walk a mile in their shoes. Invest in understanding your audience Bridge the gap between information and action. Nisha applies information gain through: Extensive research Rigorous testing Visual storytelling Time investment Let’s review her approach.

SEO 101
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How to Take an Audience-First Approach to Your Content

Content Marketing Institute

Take a journey with your audience. We developed the audience journey as a tool for content marketers. Its sole purpose is to align your brand’s content with the needs of your audience. This journey is a tool to get insight into your audience’s needs, not a chronological process. It focuses on “help” content.

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