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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. What are their key information needs?

Audience 201
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Formal vs. Informal Writing: A Complete Guide

Grammarly

That’s what formal vs. informal writing is all about: adapting your language for different situations. Below, we talk about adapting writing styles to fit the setting and audience for more effective email communication and stronger writing for any occasion. Informal: Let’s lose slide #23. Informal: I appreciate your help!

Writing 111
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Information Gain: How Top Content Leaders Win at SEO

Backlinko

This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. This post aims to complement them by providing practical, real-world applications of information gain. It runs a test to see how users engage with this new information.

SEO 84
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What is a Content Author?

Agency Content Writer

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

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It’s Not About the Research: How to Write for a General Audience When Academia Is All You Know

Jane Friedman

All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. You have all of this information at your fingertips, yet you have no idea what it means, how it connects to your project, or even what your project is about anymore. It is a source of information for that thing.

Audience 110
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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu means Top of the Funnel content, which implies educational and informative content.

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Empathy Mapping is An Essential Tool for Futureproof Copywriting

Nick Ursborne

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. Apply Insights : Use the empathy map to inform your copy. What is Empathy Mapping?