Jane Friedman

NOVEMBER 12, 2024

The human-interest approach is also a powerful tool that can elevate nonfiction writing from informative to truly impactful. Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. It infuses dry facts and data with soul and elicits an emotional response from the readers.

Medical 134

Medical Storytelling Writing Style Writer 134

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 98

Brand IT Marketing Healthcare 98

Grammarly

MARCH 6, 2024

Whether you’re writing a speech , a memo , a project proposa l, or an executive summary , the purpose of workplace communication is to inform and prompt action. Successful managers and leaders adapt their writing styles depending on their audience in order to inspire shared understanding, action, and collaboration.

Audience 115

Audience Writing Collaboration Communication 115

Jane Friedman

MARCH 27, 2025

Based on a lot of popular but incorrect information out there in the book world, many authors mistakenly think that if their book doesnt succeed right up front, then its a failure. Growing an audience for your book takes time, consistency, and considerable effort. But thats simply not true.

Promotion 134

Promotion Social Media Publishing Publisher 134

Jane Friedman

JULY 9, 2024

All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. You have all of this information at your fingertips, yet you have no idea what it means, how it connects to your project, or even what your project is about anymore. It is a source of information for that thing.

Audience 133

Audience Writing Construction Projects 133

ContentWriters

JANUARY 30, 2025

According to a study by the Center for the Digital Future , only 25% of people trust the majority of the information on the internet, 51% of people trust about half of the information available online, and 24% of people believe that only a small portion of online information is accurate. To inform the public?

Medical 111

Medical Government Banking Editorial 111

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Backlinko

SEPTEMBER 6, 2024

We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. Are readers looking for information, or are they ready to purchase? Like this: This insight tells you what resonates most with their audience. Let’s get started! What’s the Best Chrome Extension for SEO?

SEO 111

SEO Keywords Engineering Website 111

Contently

OCTOBER 24, 2024

By interjecting quizzes, polls, and calculators into branded content, you’re not just presenting static information — you’re making it feel more real and relevant, prompting people to interact and connect with your brand on a deeper level. Interactive content boosts engagement by inviting your audience to actively participate.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Animalz

DECEMBER 5, 2024

A ready audience. The Animalz content channels already had thousands of readers back then, so Jimmy had an audience that could embrace and spread his idea. Every time he’d get a puzzled look or a request for clarification from his unwitting early audience, he’d sand it down, tweak it slightly, until it was perfectly polished.”

Concept 109

Concept Blog Blogging Manufacturing 109

Backlinko

JULY 30, 2024

Informational keywords How to change a tire, what is SEO 3. Informational Keywords Informational keywords are queries people search for when their goal is to learn or understand something. Here are a few examples of informational keywords: Places to visit in Europe How to clean an acoustic guitar How does inflation work?

Keywords 107

Keywords Sales SEO Digital Marketing 107

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. Such consistency enhances brand recognition and builds credibility and trust among audiences.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process. When you share your journey authentically, your audience thinks, That worked for her.

Copywriter 130

Copywriter Copywriting Copy Sales 130

Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. The underlying lesson for me is that all media have the power to convey emotion, information, and imagination.

Creativity 128

Creativity Publisher Publishing Publishing 128

Backlinko

NOVEMBER 18, 2024

It includes elements to help writers create content that connects with the audience. External research: Credible data or information from outside sources to support your claims. Whitepapers: In-depth reports or guides on the topic with detailed information. These insights ensure your content resonates with the right audience.

Content 94

Content Keywords Collaboration Writer 94

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

BKA Content

NOVEMBER 26, 2024

For example, regularly publishing high-value content is always important for successful SEO, no matter the audience. People usually search online before they buy, even for local items, so you need local SEO to connect with your target audience. This information lets you emulate and improve on what’s worked for others.

SEO 105

SEO Brand Awareness Search Engine Optimization Keywords 105

Jane Friedman

MARCH 18, 2025

Im no tech expert, but I am a seeker of information. It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect. But my business model had evolved from visual artist to writer.

Food 133

Food IT Storytelling Social Media 133

Contently

SEPTEMBER 10, 2024

Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about. Below is a great example from Becker , a professional education organization with a core audience segment of CPAs and aspiring CPAs. What if a trend fades before I can publish my content?

Content Marketing 95

Content Marketing Marketing Utilities Content 95

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Correctness: Is the information accurate, and have team members proofread for mistakes?

Proofreader 98

Proofreader Writing Communication Construction 98

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. After consolidating the URLS, it didn’t take long to see an improvement. : Serves an informational intent with factual details about consuming protein powder. The uneven distribution of traffic indicated cannibalization.

Keywords 107

Keywords IT SEO Engineering 107

Contently

OCTOBER 3, 2024

The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. AnswerThePublic AnswerThePublic (ATP) is another keyword discovery tool that takes a slightly different approach to providing information about what customers are searching for.

Content Marketing 89

Content Marketing SEO Content Management System Marketing 89

Grammarly

FEBRUARY 2, 2025

Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult. Instead of a vague request like Write a memo, focus on the specifics: Draft a memo to inform employees about a scheduled server maintenance window, including the date, time, and expected downtime.

IT 93

IT Collaboration Communication Engineering 93

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. If you want your content to matter, you need to define and understand your target audiences first.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Backlinko

DECEMBER 5, 2024

Then click Edit business info to manage your business information. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. Because Google verifies your Business Profile information by looking at various online sources before showing it to searchers.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. 2025 is all about high-quality, informative and interesting copy that’s actually worth reading.

Copywriting 105

Copywriting Copywriter Script Copy 105

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. You need to empathize with your audience. And you can’t know your audience intimately unless you first LISTEN to them.

Writing 251

Writing Copywriter Copywriting Communication 251

Enchanting Marketing

FEBRUARY 11, 2025

When well used, sentence fragments and broken sentences have this kind of impact; they command attention and keep your audience reading on. He showcases an informal, modern tone of writing. You can use broken sentences and fragments for any informal writing: blog posts, newsletters, books, emails, or social media posts.

Writing 130

Writing Social Media Text Communication 130

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu means Top of the Funnel content, which implies educational and informative content.

Content Writer 239

Content Writer Writer Content Writing 239

Enchanting Marketing

OCTOBER 8, 2024

Useful information? And as good marketers, we think about our audience. In-depth information. But connecting with your audience is about intangible matters, too. To build a loyal audience you need to engage people personally so they come back because they know you, and like you, and trust you. Well-written posts?

Food 235

Food Writing Style Copywriter Copywriting 235

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. It’s 2023, and there are so many ways we can relay information from one person to another. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 94

SEO IT Text Engineering 94

Backlinko

DECEMBER 29, 2024

Youll see a list of keyword ideas and some important information about each term. Including: Informational: These are searches where people want to learn something, like “how to fix a clogged toilet.” This shows searchers and Google that youre an active business with up-to-date information. This includes Intent.

SEO 99

SEO Keywords Contractor Insurance 99