Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? Youll see a list of keyword ideas and some important information about each term. Including: Informational: These are searches where people want to learn something, like “how to fix a clogged toilet.”

SEO 99

SEO Keywords Contractor Insurance 99

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 70

Content Content Creation Medical Brand Awareness 70

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Blogtrepreneur

MARCH 3, 2024

Real estate lead generation is crucial for business success and growth. It helps create a consistent flow of prospects, increasing the possibility of converting leads into paying customers. Lead generation lets you center your marketing efforts on a particular demographic or audience.

Lead Generation 52

Lead Generation Social Media Advertising Ads 52

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. Awareness: Attract and inform. Consideration: In-depth product/service information.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu means Top of the Funnel content, which implies educational and informative content.

Content Writer 239

Content Writer Writer Content Writing 239

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). It all comes down to the three Ps: Passion, Potential, and Profitability.

Blog 103

Blog Blogging Medical Finance 103

ContentWriters

APRIL 9, 2025

It takes intricate topicslike how an API works or the results of a software implementationand makes them accessible to a broader, often less technical audience. But when done right, technical writing builds trust , positions your brand as a thought leader, and moves your audience to take action. How Is Technical Writing Used?

Writing 64

Writing Marketing Medical Education 64

ContentWriters

JANUARY 9, 2025

Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. What is a Healthcare White Paper? For the main content, build your argument methodically.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Content Marketing Institute

OCTOBER 8, 2017

For a reader, recognizable brand names signify a greater understanding, a source of information they can learn from and trust. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. And, if possible, you want information from the company.

Content Creator 111

Content Creator Audience Content Script 111

Neil Patel

NOVEMBER 19, 2021

Finding prospective customers or “leads” for your business is no easy task. You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Copyhackers

SEPTEMBER 13, 2022

When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on lead generation. Let’s get this out of the way: Do leads (i.e.,

Lead Generation 52

Lead Generation Retail Landing Page Social Media 52

Neil Patel

JUNE 2, 2021

The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach. YouTube needs to protect their user experience , primarily by providing users with relevant information. Ideally, it lays the foundation for effective lead generation.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

SEPTEMBER 22, 2021

You can’t reasonably expect a 50 percent conversion rate on an audience of millions. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. To get started, open the Facebook Business Suite and create a new, custom audience.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

JANUARY 27, 2021

LinkedIn Newsletters Expand Your Audience. As a result, you’ll reach a wider audience and build more meaningful connections. By creating valuable content, your audience will view you as a trusted source of information — especially when they need the products or services you provide. It’s the same with newsletters.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. These metrics also help highlight the topics that resonate with your audience. Contacting you to request more information.

Lead Generation 114

Lead Generation Content Brand Awareness Sales 114

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. This process is called demand generation. Overview of Demand Generation. Demand generation is vital as it helps position you differently with potential customers.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

JUNE 29, 2021

Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel. This generally happens as a result of lead generation. Lead generation is simply one step.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Content Marketing Institute

DECEMBER 3, 2018

When the goal is lead generation, you need to incorporate that objective into your strategy. We are seeing more created for the wrong audience, resulting in more low-quality leads. If most organizations focus on fixing those two issues, they would see an immediate uptick in higher quality leads. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Neil Patel

FEBRUARY 10, 2021

When you reach this stage, your leads are considering whether they should engage with you or walk away. This is also the stage where you’re gathering information about them. When leads get to the middle of the funnel, targeting and segmenting become very important. It isn’t a one-way street, however. Pay Per Click (PCC) Ads.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

OCTOBER 6, 2021

First-party data, however, is information you collect yourself about your prospects, customers, and social media followers. I strongly recommend you start gathering first-party data about your audience now so you can test new strategies and see what works. Use lead generation ads like Facebook’s lead generation ads.

Social Media 136

Social Media Landing Page Ads Lead Generation 136

Neil Patel

NOVEMBER 5, 2020

This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience. The very first step in a customer journey map is the core demographic information about your customers, such as: Gender Age range Job title Job responsibilities Salary Region Company size.

Retail 145

Retail Social Media Sales Lead Generation 145

Neil Patel

OCTOBER 27, 2021

It tells you what your audience is searching for (not what you think they are searching for), what’s bringing in traffic for your competitors, and opportunities for content creation. It’s because of all this vital information you need to review your keyword research every quarter. Check Your Target Audience.

SEO 145

SEO Keywords Architecture Social Media 145

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. Unlike a webinar, webcasting is a one-way flow of information. The host presents and the audience watches without really interacting. Recording and Editing Capabilities.

Communication 145

Communication Lead Generation Sales Collaboration 145

Contently

DECEMBER 16, 2022

The focus is primarily on building and engaging their target audience and creating an SEO strategy. Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Leads Generated. Content leads can inform your content strategy.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Promoted Tweets. Trend Takeovers.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Bramework

JANUARY 3, 2025

Content Source Options Choose between: Content URL : Import information directly from a webpage. Specify details: Target Audience : Define your demographic (e.g., Tone : Choose casual, informative, or professional. Customize as needed: Define the audience (e.g., informative or casual). content creators).

Content Creator 52

Content Creator Script Post Social Media 52

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

AUGUST 18, 2020

Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. increase in lead generation in the first three months on top of decreasing their client’s cost-per-lead by 21.8%.

Agency 144

Agency Landing Page Consulting Advertising 144

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111