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The Platform Authors Need Now (That Isn’t Social Media)

Jane Friedman

You think of precious writing moments sucked into the gaping maw of social media. Poet and essayist Maggie Smith published in Sweet, The Rumpus, and diode before The New Yorker and The Paris Review, and her poetry and poetic tweets built an audience for her memoir, You Could Make This Place Beautiful.

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6 Psychological Techniques to Help You Write Great Social Media Hooks

Buffer

The secret to engaging social media posts has been in front of you this whole time.  Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.

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The Ultimate Guide to Social Media for Freelancers

Freelance Magic

More than half of the world’s population uses social media today. That translates to tons of opportunities to connect with different people, including your target audience, helping you grow your freelance business. Let’s learn which social media platforms are the best for you and how to capitalize on them.

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Why You Should Be Writing on Social Media

Jane Friedman

Join us on April 5 for the online class Write Better With Social Media. Social media doesn’t sell books in any provable way. Authors can’t get social media impact statements with their royalties, because publishers can’t get that information either. You should still be writing on social media.

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10 Social Media Tips for Restaurant Marketing

Neil Patel

If you own a restaurant and aren’t leveraging social media, you are missing out. Most social media platforms are free, and if you use effective marketing strategies , promotions and advertising can be free (or cheap) as well. First, let’s talk about why social media is a crucial tool for restaurant marketing.

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Power Words: 150+ Words to Drive More Clicks and Conversions on Social Media

Buffer

A single word or phrase can change the trajectory of your social media posts’ performance. They aren’t magic pills, but they can convert the same-old social media copy to strong, sticky, and persuasive posts. Power words are words or phrases that evoke an emotional response in your audience.

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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. Many of us do this through creating our own websites, publishing newsletters, writing articles and networking on social media sites. What kind of audience are you building? So how do you make sure you are building an audience of prospects?

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