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5 Ways to End on a Strong Note: How to Inspire Your Audience

Enchanting Marketing

From: How to Write Conversationally: 7 Tips to Engage and Delight Your Audience Closing option 4: Give a pep talk Sometimes, we ask the nearly impossible from our readers. I discovered what I’m passionate about, and I learned what resonated with my audience. But how can he write such an ending? They share their tips, and that’s it.

Audience 275
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Are you building an audience of real prospects, or an audience of readers?

Nick Ursborne

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 202
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Don’t use AI as an Easy Button. Use it to get better at what you find hard.

Nick Ursborne

If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears. As a writer you can create way more content when using AI.

Script 210
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Flesch Reading Ease: What It Is and Why It Matters

ContentWriters

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105
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Data Modeling for Direct Mail: Boosting Multi-Channel Reach and Response

Speaker: Jesse Simms, VP at Giant Partners

Industry expert Jesse Simms, VP at Giant Partners, will share real-life case studies and best practices from client direct mail and digital campaigns where data modeling strategies pinpointed audience members, increasing their propensity to respond – and buy. 📆 September 25th, 2024 at 9:30 AM PT, 12:30 PM ET, 5:30 PM BST

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Storytelling: Are you good at it?

Kayleigh Moore

I have an advantage as a writer and as a fan of writing because I can relate to our audience even more effectively. Good storytellers know that in order to capture and hold an audience’s attention, one must edit. Because it connects with audiences on a deep, meaningful level. But he does it with such… finesse. Adjust as needed.

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5 LinkedIn Marketing Examples From Brands That are Rocking It

Contently

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 95
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How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right.