Jane Friedman

MARCH 18, 2025

It feels redundant and counterintuitive as a storyteller, as if you dont truly trust your audience, but its necessary if you want to serve that dish youve spent years training to perfect. I was active enough at the time that I could enjoy my online obscurity. Flash forward to 2024. I trusted people would get it by osmosis. He hated it.

Food 133

Food IT Storytelling Social Media 133

Backlinko

MARCH 3, 2025

The key is creating content that matches what your audience is searching for at every funnel stage. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. What Is Organic Traffic? Pretty impressive, right?

IT 102

IT Keywords Brand Awareness SEO 102

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results.

Keywords 106

Keywords IT SEO Engineering 106

Grammarly

FEBRUARY 2, 2025

Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult. Identify your audience Always specify the audience for your communication. IT professionals often engage with both technical and nontechnical audiences, and Grammarly adjusts tone and complexity accordingly.

IT 94

IT Collaboration Communication Engineering 94

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

IT 95

IT Marketing Keywords Search Engine Optimization 95

Express Writers

DECEMBER 12, 2024

By being a consistent brand through consistent content marketing, your audience and customers know what to expect and trust you because of that consistency. This helps your audience connect with you. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual.

Brand 98

Brand Content Marketing IT Marketing 98

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

BKA Content

NOVEMBER 19, 2024

When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? Just what is unassigned traffic in Google Analytics (GA4)? What Is Unassigned Traffic in Google Analytics?

IT 105

IT Insurance Consulting Agency 105

Nick Ursborne

DECEMBER 2, 2024

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?

Copywriter 208

Copywriter Copywriting Storytelling Content Creation 208

Buffer

SEPTEMBER 5, 2024

Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience. Sharing the blog post in multiple formats across multiple platforms is crucial for getting it to the widest possible audience. So, we tend to have a variety of content from different voices.

Blog Post 80

Blog Post IT Post Writing 80

Grammarly

APRIL 22, 2025

Initially launched in beta for Google Docs, we are excited to announce that Grammarly Authorship is now available in Microsoft Word and comes with institutional analytics for Grammarly for Education customers, extending its benefits to a broader audience.

Education 93

Education IT Text Construction 93

Enchanting Marketing

JANUARY 28, 2025

A rather bland question: Would her audience be interested enough to read her blog post word by word? A tastier option: Would her audience gobble up her words? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. To celebrate, you pour yourself a glass of wine, before going to bed.

Content 238

Content Entertainment Text Publisher 238

Nick Ursborne

MAY 27, 2024

If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears. As a writer you can create way more content when using AI.

Script 212

Script Copywriter Copywriting IT 212

Agency Content Writer

DECEMBER 2, 2024

Whitepapers : Great for B2B audiences, showcasing industry expertise. Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. If you’re looking for a content writer, this is the guide for you. Ready to find the perfect fit?

Content Writer 246

Content Writer Writer Portfolio Content 246

ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Decide on Topics for Your Pillar Content Strategy Start by brainstorming topics for your pillar content strategy, always keeping your audience’s needs in mind.

IT 66

IT Content Architecture Content Creation 66

Grammarly

FEBRUARY 3, 2025

Clustering is a powerful tool in data analysis and machine learning (ML) , offering a way to uncover patterns and insights in raw data. This guide explores how clustering works, the algorithms that drive it, its diverse real-world applications, and its key advantages and challenges. Table of contents What is clustering in machine learning?

IT 59

IT Healthcare Medical Projects 59

The Hoth

JANUARY 7, 2025

Audience interaction is also a large component of digital PR content, as its important to respond to user comments and concerns. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. . Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve

Copywriter 198

Copywriter Copywriting Content Creator Content Creation 198

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. With social media sharing, youll enjoy increased visibility due to a large audience. When choosing a social media platform, consider which suits your audiences demographics.

Promotion 52

Promotion Blog Post Post IT 52

Express Writers

NOVEMBER 5, 2024

Continue reading to learn more reasons why you should hire a technical writer for your business. Expertise in Communication As with many professional fields, excellence in writing comes from hundreds to thousands of hours of practice, refined by constant feedback.

Writer 52

Writer IT Electronics Manufacturing 52

Content Marketing Institute

FEBRUARY 26, 2025

You also need to attract an audience and ensure theyll see, share, and act on your stories. Creating great content will only take you so far. Follow this upgraded approach to gain a marketing advantage.

IT 118

IT Marketing Content Audience 118

Jane Friedman

MARCH 13, 2024

Right now, my expression must be much like the cartoon mouse who just got caught trying to steal a wedge of cheese. You know how people say you should write the book you wish someone would write? The part they don’t say is maybe no one has written it because they have no idea where such a book would live. I didn’t know what to do with it.

Audience 143

Audience Proofreader Publisher Publishing 143

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Choose one that matches your technical skill level and business needs.

Website 115

Website SEO Search Engine Optimization Architecture 115

Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. Have you ever felt like this when you sit down to write after doing a ton of research on a subject? You need to construct a compelling narrative.

Audience 133

Audience Writing Construction Projects 133

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible. It exposes the personal cost.

Medical 134

Medical Storytelling Writing Style Writer 134

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 111

Content Marketing Marketing Government Content 111

Jane Friedman

MARCH 11, 2025

I began to build the audience. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. A mindset of scarcity made me rush.

Concept 128

Concept Publisher Publishing Publishing 128

Jane Friedman

AUGUST 15, 2024

Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. In our work with authors, we find that people often approach the process with passion and ambition but without any sense of what it really takes to get the attention of an agent or editor, especially in today’s crowded market. If not, don’t worry.

Prose 138

Prose IT Retail Publisher 138

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Jane Friedman

JANUARY 14, 2025

I decided to go for it, because while I knew this would test me in ways that stretched far beyond a mere rewrite, telling my story in podcast format was a chance to immerse myself and the audience in a very different experience. Also called Chasing Portraits , the film wasnt a replica of the book. Eventually, I had a manuscript.

Creativity 128

Creativity Publisher Publishing Publishing 128