Backlinko

DECEMBER 27, 2024

Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content. As they train, the models learn the components and structures of this existing content. How does ChatGPT work?

IT 115

IT Medical Architecture Manufacturing 115

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201

Audience Copywriting Copywriter Freelance 201

Enchanting Marketing

NOVEMBER 26, 2024

I’m suggesting to use stories to captivate your audience and make an emotional connection. Here are 5 types of stories that’ll help captivate your audience and market your business … Type of story #1. We don’t have heaps of money, so we have to fascinate our audience and spark action. It was like car shopping.

Storytelling 262

Storytelling Marketing Script Social Media 262

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 99

SEO IT Text Engineering 99

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results.

Keywords 108

Keywords IT SEO Engineering 108

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. It uses paid and unpaid tactics, like search advertising and local SEO, to help the business appear more prominently in local searches. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important?

IT 101

IT Marketing Keywords Search Engine Optimization 101

Grammarly

FEBRUARY 2, 2025

Conveying complex concepts to nontechnical audiences or ensuring consistent policies can be difficult. Identify your audience Always specify the audience for your communication. IT professionals often engage with both technical and nontechnical audiences, and Grammarly adjusts tone and complexity accordingly.

IT 93

IT Collaboration Communication Engineering 93

Express Writers

DECEMBER 12, 2024

By being a consistent brand through consistent content marketing, your audience and customers know what to expect and trust you because of that consistency. This helps your audience connect with you. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual.

Brand 98

Brand Content Marketing IT Marketing 98

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

BKA Content

NOVEMBER 19, 2024

When Google Analytics tags large portions of your web traffic as “unassigned,” you miss out on vital data about your audience. What Is Unassigned Traffic in Google Analytics, and What Should You Do About It? Just what is unassigned traffic in Google Analytics (GA4)? What Is Unassigned Traffic in Google Analytics?

IT 105

IT Insurance Consulting Agency 105

Nick Ursborne

DECEMBER 2, 2024

At the heart of this human element lies Empathy Mapping—a structured approach that helps writers better understand their audience. Empathy mapping is a framework designed to delve into the emotions, thoughts, and behaviors of your audience. As I often say… If you don’t know who you’re talking to, how can you know what to say?

Copywriting 205

Copywriting Copywriter Storytelling Content Creation 205

Buffer

SEPTEMBER 5, 2024

Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience. Sharing the blog post in multiple formats across multiple platforms is crucial for getting it to the widest possible audience. So, we tend to have a variety of content from different voices.

Blog Post 80

Blog Post IT Writing Post 80

Enchanting Marketing

JANUARY 28, 2025

A rather bland question: Would her audience be interested enough to read her blog post word by word? A tastier option: Would her audience gobble up her words? Red-cheeked and brimming with enthusiasm, you had written your first draft. You knew it was good. To celebrate, you pour yourself a glass of wine, before going to bed.

Content 242

Content Entertainment Text Publishing 242

Agency Content Writer

DECEMBER 2, 2024

Whitepapers : Great for B2B audiences, showcasing industry expertise. Industries and positions include writing assistant for a nonprofit leader, content writer for a nonprofit website, and article writer for estate planning attorneys. If you’re looking for a content writer, this is the guide for you. Ready to find the perfect fit?

Content Writer 246

Content Writer Writer Portfolio Content 246

Nick Ursborne

MAY 27, 2024

If you rely in AI to add emotion to your writing, you’ll end up with writing that fails to engage, and falls short of moving your audience to take action. And to do our best work, we need to listen to our audience, and feel empathy for their hopes, needs and fears. As a writer you can create way more content when using AI.

Copywriting 210

Copywriting Copywriter Script IT 210

Content Marketing Institute

FEBRUARY 26, 2025

You also need to attract an audience and ensure theyll see, share, and act on your stories. Creating great content will only take you so far. Follow this upgraded approach to gain a marketing advantage.

IT 129

IT Marketing Content Audience 129

ContentWriters

FEBRUARY 21, 2025

It dives deep into a broad topic, acts as the go-to resource for your audience, and connects related content in a way that makes search engines (and readers) notice. Decide on Topics for Your Pillar Content Strategy Start by brainstorming topics for your pillar content strategy, always keeping your audience’s needs in mind.

IT 66

IT Content Architecture Content Creation 66

Grammarly

FEBRUARY 3, 2025

Clustering is a powerful tool in data analysis and machine learning (ML) , offering a way to uncover patterns and insights in raw data. This guide explores how clustering works, the algorithms that drive it, its diverse real-world applications, and its key advantages and challenges. Table of contents What is clustering in machine learning?

IT 59

IT Healthcare Medical Projects 59

The Hoth

JANUARY 7, 2025

Audience interaction is also a large component of digital PR content, as its important to respond to user comments and concerns. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. . Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve

Copywriting 194

Copywriting Copywriter Content Creator Content Creation 194

Express Writers

JANUARY 28, 2025

Also, segment your audience so that you promote your blog posts to the right audience and increase your chances of getting them read. With social media sharing, youll enjoy increased visibility due to a large audience. When choosing a social media platform, consider which suits your audiences demographics.

Promotion 52

Promotion Blog Post Post IT 52

Express Writers

NOVEMBER 5, 2024

Continue reading to learn more reasons why you should hire a technical writer for your business. Expertise in Communication As with many professional fields, excellence in writing comes from hundreds to thousands of hours of practice, refined by constant feedback.

Writer 52

Writer IT Electronics Manufacturing 52

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Choose one that matches your technical skill level and business needs.

Website 120

Website SEO Search Engine Optimization Architecture 120

Content Marketing Institute

MARCH 4, 2025

It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care. Most companies target their content to people who will use their products. But GSK did it differently.

Audience 87

Audience Content Marketing Marketing Content 87

Jane Friedman

MARCH 11, 2025

I began to build the audience. When I landed on the idea for my first book (a business book), I couldnt believe that no one had written it yet. The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. A mindset of scarcity made me rush.

Concept 128

Concept Publisher Publishing Publishing 128

Jane Friedman

JULY 9, 2024

But to appeal to a general audience, you need to do more than present facts. All of a sudden, she has access to unimaginable amounts of information—but she can’t make sense of any of it. Have you ever felt like this when you sit down to write after doing a ton of research on a subject? You need to construct a compelling narrative.

Audience 133

Audience Writing Construction Projects 133

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible. It exposes the personal cost.

Medical 134

Medical Storytelling Writing Style Writer 134

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. Im talking flat-out hours creating bots, fine-tuning prompts, and engineering workflows. Time is my most valuable asset. I included both.

Copywriting 130

Copywriting Copywriter Script Landing Page 130

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 117

Content Marketing Marketing Government Content 117

Ashleyn Writes

JANUARY 8, 2025

Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) is evolving faster than ever. Nature is healing. Let’s go. Its ROI-ready copywriting for $20 a month. right here.

Copywriting 130

Copywriting Copywriter Copy Sales 130

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. Good planning can make the difference between a video that grabs your audience’s attention and content that gets lost in the noise. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Jane Friedman

AUGUST 15, 2024

Writing and publishing a nonfiction book is a big investment—of time, energy, and often money. In our work with authors, we find that people often approach the process with passion and ambition but without any sense of what it really takes to get the attention of an agent or editor, especially in today’s crowded market. If not, don’t worry.

Prose 138

Prose IT Retail Publisher 138

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98