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What Is Generative AI and How Does It Work?

Backlinko

Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content. As they train, the models learn the components and structures of this existing content. How does ChatGPT work?

IT 113
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The AI Copywriter’s Toolkit: 5 Go-to ChatGPT Prompts for Supercharged Copywriting

Ashleyn Writes

While I’m not about to let AI write my sales pages or emails from scratch (over my dead body!), VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. Time is my most valuable asset. I included both.

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Keyword Cannibalization: An A-to-Z Guide to Fixing and Avoiding It

Backlinko

Search engines have difficulty determining the most relevant and authoritative page for the target keyword. Ultimately, all of these pages can get stuck in lower positions in search results. It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience.

Keywords 107
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How To Create a Landing Page: The Complete Guide

BKA Content

How To Create a Landing Page: The Complete Guide ​Building effective landing pages is essential for B2B and B2C businesses. Simply put, landing pages can tell you a lot about your customers and the channels you should be prioritizing for maximum profits. What Is a Landing Page? Hint: very.

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What Is Local Search Marketing & How to Do It Right

Backlinko

Like on this results page for “pet shop near me”: The top-ranking organic listing is Pet Supermarket. What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. Like salons, restaurants, and coffee shops. Why Is Local Search Marketing Important? But how did it get there?

IT 98
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23 Surprisingly High-Paying Freelance Writing Niches + Their Rates

Freelance Magic

That means there are a lot of companies offering marketing services and they need to reach their target audience to generate leads and convert clients. You’ve heard it multiple times now—”The riches are in the niches.” But are they REALLY? Digital Marketing Since 2018 , digital marketing has taken over traditional advertising.

Freelance 130
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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. What is A/B Testing and Why Does it Matter?