Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? The right category can make a world of difference, and making small adjustments to metadata, keywords, and book descriptions can help your book reach its ideal audience. Thats the path Ive experienced firsthand.

Publishing 141

Publishing Publisher Publishing Marketing 141

Buffer

SEPTEMBER 5, 2024

Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience. Sharing the blog post in multiple formats across multiple platforms is crucial for getting it to the widest possible audience. We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 80

Blog Post IT Writing Post 80

Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible. It exposes the personal cost.

Medical 134

Medical Storytelling Writing Style Writer 134

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 113

Content Marketing Marketing Government Content 113

The Hoth

JANUARY 7, 2025

As a practice, public relations has always been about getting clients promoted or quoted in the media by rubbing elbows with journalists and other media professionals. The goal is also the same, which is to get your client or business promoted and quoted in relevant online publications and media. What is Digital PR?

SEO 59

SEO IT Social Media Brand Awareness 59

Jane Friedman

MAY 10, 2023

A modest following plus a clearly identifiable audience for your book can get you a deal. Besides, who cares if your earliest self-promotional efforts are cringe? The funniest thing? That piece was published by mistake. It was 2016, and I’d only just begun to freelance for national publications. It was such early days.

Promotion 145

Promotion Writing Freelance Publishing 145

Content Marketing Institute

JANUARY 9, 2025

But if you dont promote it, that uniqueness wont help your business. To help attract an audience, follow one or more of these five research promotion ideas. Original research is one-of-a-kind content.

Promotion 117

Promotion Audience Content IT 117

Jane Friedman

NOVEMBER 16, 2022

All you really need is an audience, and the even better news is, such audiences are already out there, ready-built. In short, by focusing on a massive, pre-built audience instead of on myself, I got a book deal, making all my author dreams come true. Have you heard the good news? I put them in my query letter as well.

Audience 144

Audience Social Media Publishing Publisher 144

Credible Content

MAY 28, 2023

These digital publications not only allow you to share your knowledge with a wider audience but also help establish you as a thought leader in your industry. Self-publishing platforms like Amazon’s Kindle Direct Publishing (KDP), Smashwords, or Apple Books allow authors to upload and distribute their e-books directly to a wide audience.

Promotion 130

Promotion Publishing Publisher Publishing 130

The Idea Logical Company

JANUARY 4, 2023

Most sales are made through online promotion and availability that give incumbent publishers no particular edge. You needed to get new titles promoted in the trade press and mentioned in as many of the hundreds (or thousands) of newspaper and magazine book reviews as possible.

Publishing 299

Publishing Publisher Publishing Hospitality 299

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Despite all the talk about storytelling , many B2B content marketers focus more on promoting the product or service rather than how it can change a potential customer’s life personally or professionally.

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Whats the secret to copywriting in 2025? AI is cranking out copy faster than Hunter S.

Copywriting 105

Copywriting Copywriter Script Copy 105

Buffer

AUGUST 27, 2024

Maybe it’s insightful comments from your audience, engaging email newsletters, or even those impromptu social media interactions that spark a thought. Customer feedback or surveys : Direct insight into what your audience cares about. Ever had a brilliant idea, scribbled it in your notes app, and promptly forgotten about it?

Social Media 81

Social Media Content Creation Content Promotion 81

Income Diary

MARCH 19, 2024

The journey from obscurity to online prominence begins with understanding and executing impactful promotional strategies. Tailoring your online habitat to suit the curious eyes of your desired audience sets the foundation for virtual growth. Tapping into social media platforms is another avenue for connecting with your audience.

Promotion 105

Promotion Website Social Media Advertising 105

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Backlinko

JULY 22, 2024

It’s also relevant to our audience—backlinks are a major topic in the SEO industry. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our traffic grew from a few hundred monthly visitors to several thousand. Choose one that matches your technical skill level and business needs.

Website 117

Website SEO Search Engine Optimization Architecture 117

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. Your brands story can also make it stand out from competitors in a crowded market. For example, a sustainable skincare brand might want to emphasize its eco-conscious value proposition.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

OCTOBER 29, 2024

No, I’m obsessed with them because they are a prime example of user-generated content finding its organic audience. These types of videos are rampant on TikTok, and with many of these accounts promoting their own Amazon Storefronts, they are a great way for Amazon — and Stanley, for that matter — to leverage real-life user experiences.

Brand 99

Brand Content Retail Utilities 99

Melanie Saxton

DECEMBER 27, 2024

Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. I bring client first messaging into ALL your promotional efforts. This defines human interaction from a digital perspective. Im happy to provide answers.

Copywriting 130

Copywriting Copywriter Persuasion Script 130

ContentWriters

JANUARY 30, 2025

Because people are rightfully skeptical about misleading information online, its up to you as a writer to gain the trust of your audience by using authoritative, reputable sources to back up your ideas. They often include a thorough bibliography with citations for any claims. edu websites. How Do You Know if a Source Is Authoritative?

Government 111

Government Medical Banking Editorial 111

Grammarly

APRIL 12, 2024

Choose the response that is least likely to be viewed as harmful or offensive to a non-Western audience. Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of.

IT 122

IT Architecture Text Banking 122

Contently

OCTOBER 24, 2024

Interactive content boosts engagement by inviting your audience to actively participate. Plus, it promotes brand loyalty by creating memorable, interactive moments. Whether it’s quizzes, polls, or calculators, the right format can turn static content into a dynamic experience for your audience. Another example is the U.S.

Content Marketing 87

Content Marketing Brand Marketing Content 87

Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. Creativity. How can we get creative with content marketing?

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. The first wave of AI adoption has been focused on efficiency and productivity. One benefit is enhanced storytelling.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Freelance Union

NOVEMBER 18, 2024

Do you ever feel like your brand goes unnoticed by your audience? Benchmark Your Branding & Marketing
 When promoting your work, media (website, social, & content) first has to be valuable, recognizable, and branded. Search engines, social, bots, and your audience- keywords are significant to each of them.

Brand 98

Brand Keywords Consulting Social Media 98

Nick Ursborne

FEBRUARY 8, 2024

The promotional content focuses on Alex’s emotional journey from despair to triumph. In one promotion it focuses on a particular volunteer, Ethan, who helped build a school in an underserved community. Almost all non-profit promotions open with a story of a real person in need. But… AI output can feel dry and generic.

Copy 234

Copy Copywriting Copywriter Food 234

Grammarly

JULY 3, 2024

Unsupervised learning is a type of machine learning (ML) that finds patterns and relationships within data on its own. The term unsupervised means that the model uses unlabeled data, meaning it gets no instructions from humans on what to look for or even guidance on what it’s looking at. 6 Application. Probabilistic clustering. transactions)?

IT 105

IT Engineering Retail Utilities 105

Contently

AUGUST 30, 2024

So, when an influencer introduces a product, their followers assume they have used the product and are promoting it because they love it. And most of the time, their followers can ignore the fact that the influencer may be getting kickbacks for promoting the product. Because it turns out that only 30% of consumers trust companies.

Storytelling 85

Storytelling Marketing Social Media Brand 85

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Study your audience It’s time to dig deep and learn about your customers. In other words, you need a content strategy. So, how do you put one together?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

The Idea Logical Company

AUGUST 2, 2023

Although they hastened to tout the extensive backlist they’ll continue to promote and sell.) Critical players among the new cast of characters are a breed called “Internet Influencers”, who are people with growing followings who are guides to the world of content for their own audiences. That is about to change.

Publishing 236

Publishing Publisher Publishing Retail 236

iWriter

NOVEMBER 25, 2024

From misconceptions about keyword stuffing to outdated beliefs about audience preferences, this post will unravel the truths that can elevate your content strategy in the coming year. Instead, aim to create content that resonates with your audience while naturally incorporating relevant keywords.

Engagement 52

Engagement Writing Social Media Content 52

Grammarly

DECEMBER 17, 2024

Simply provide the critical details about your topic and audience, and Grammarly will generate a framework to begin your writing. With features that help with clarity, conciseness, and tone detection, you can make sure your writing hits the mark with your audience. This tool is there to help you avoid any accidental plagiarism.

Text 98

Text Communication Utilities Education 98

Elna Cain

OCTOBER 6, 2022

Back in the day, when I first started out as a freelance writer , I was excited to tell my audience all about where I was writing. Using social media to promote content. It sort of started as a mini-series: Where I’m Writing and How I’m Doing It. Where I’m Writing: 10 Months as a Freelance Writer. Brand building. &

IT 130

IT Writing Freelance Copywriting 130

Grammarly

NOVEMBER 22, 2024

Advise them to use caution with idioms, slang, and local references that could confuse a broader audience. Suggest re-reading messages from the audience’s or recipient’s perspective to spot potential ambiguities. Encourage including background context when communicating with audiences that may be less familiar with the subject.

Proofreader 98

Proofreader Writing Communication Construction 98

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. AI Use Case #3: Ideation Stuck for an idea for your next promotion or campaign? I still hear people saying things like, “AI can never write as well as a human copywriter.”

Freelance Copywriting 208

Freelance Copywriting Copywriting Copywriter Freelance 208

Enchanting Marketing

SEPTEMBER 10, 2024

Or you’re competitive, and want to do better than your friends and impress your neighbors with a shiny new electric car. Or you may just want to live in peace and good health. What is it that you’re looking for? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service.

Sales Copy 228

Sales Copy Persuasion Script Transportation 228