Contently

AUGUST 16, 2024

And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. What brands are leveraging LinkedIn’s audience-specific insights? Facebook and Instagram are currently the go-to social networks for B2C marketers.

Brand 95

Brand IT Marketing Healthcare 95

Nick Ursborne

FEBRUARY 8, 2024

The promotional content focuses on Alex’s emotional journey from despair to triumph. In one promotion it focuses on a particular volunteer, Ethan, who helped build a school in an underserved community. Almost all non-profit promotions open with a story of a real person in need. But… AI output can feel dry and generic.

Copy 235

Copy Copywriting Copywriter Food 235

Backlinko

DECEMBER 27, 2024

Step 2: Generative AI Models Produce Content Once the system receives the users prompt, it uses machine learning models to generate content. These models train using libraries that may contain billions of pieces of existing content. As they train, the models learn the components and structures of this existing content. How does ChatGPT work?

IT 92

IT Medical Architecture Manufacturing 92

Grammarly

APRIL 12, 2024

Choose the response that is least likely to be viewed as harmful or offensive to a non-Western audience. Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Here’s an overview of what Claude AI is, how to use it, and which limitations you should be mindful of.

IT 103

IT Architecture Text Banking 103

Express Writers

DECEMBER 12, 2024

By being a consistent brand through consistent content marketing, your audience and customers know what to expect and trust you because of that consistency. This helps your audience connect with you. You would be very disappointed if one day you bought your favorite nacho cheese dip and it tasted much spicier than usual.

Brand 90

Brand Content Marketing IT Marketing 90

The Idea Logical Company

AUGUST 2, 2023

Although they hastened to tout the extensive backlist they’ll continue to promote and sell.) Critical players among the new cast of characters are a breed called “Internet Influencers”, who are people with growing followings who are guides to the world of content for their own audiences. That is about to change.

Publisher 236

Publisher Publishing Publishing Retail 236

Backlinko

DECEMBER 9, 2024

Site B sees this and shares the feature with their own audience, with a link back to Site As post. When another website links to your content, their audience may click through to your site, boosting your visitor numbers. If the linking site has a substantial and relevant audience, this can lead to significant traffic gains.

SEO 82

SEO IT Text Engineering 82

Smart Blogger

JUNE 11, 2024

Here are the basic steps, which apply to most paid ad platforms: Choose an ad platform : Consider where your audience spends the most time and your paid ad goals. Here’s an example from NPR: Display ads can be used to promote your site on other websites or to monetize your site. Spoiler — they aren’t for everyone!)

Advertising 78

Advertising IT Social Media Ads 78

Elna Cain

OCTOBER 6, 2022

Back in the day, when I first started out as a freelance writer , I was excited to tell my audience all about where I was writing. Using social media to promote content. It sort of started as a mini-series: Where I’m Writing and How I’m Doing It. Where I’m Writing: 10 Months as a Freelance Writer. Brand building. &

IT 130

IT Writing Freelance Copywriting 130

Nick Ursborne

JULY 15, 2024

That document also includes information about the product or service I’m promoting, plus background onthe company and its brand voice. AI Use Case #3: Ideation Stuck for an idea for your next promotion or campaign? I still hear people saying things like, “AI can never write as well as a human copywriter.”

Freelance Copywriting 209

Freelance Copywriting Copywriting Copywriter Freelance 209

Enchanting Marketing

SEPTEMBER 10, 2024

Or you’re competitive, and want to do better than your friends and impress your neighbors with a shiny new electric car. Or you may just want to live in peace and good health. What is it that you’re looking for? Often, sales copy remains superficial. Yes, most copy explains the features and benefits of a product or service.

Persuasion 226

Persuasion Sales Copy Script Transportation 226

Grammarly

DECEMBER 16, 2024

Chatbots have emerged as one of the most common forms of generative AI. Claude AI is a chatbot built with ethics and safety in mind. Heres an overview of what Claude AI is, how to use it, and which limitations you should be mindful of. Table of contents What is Claude AI? Claude AI vs. ChatGPT: Which is better?

IT 69

IT Architecture Text Banking 69

Kristi Hines

MARCH 17, 2024

Affiliate programs allow bloggers, content creators, and influencers to generate revenue by recommending products and services to their audiences. It’s just a good starting place to give you ideas about all of the ways you can start promoting your favorite brands for extra income! What are your best-paying affiliate programs?

Content Creator 162

Content Creator Blogger Content Insurance 162

Nick Ursborne

FEBRUARY 5, 2024

How does all this new content connect with and support ongoing promotional campaigns? And, as any seasoned copywriter will tell you, emotion is the most powerful hook of all when it comes to engaging your audience, and converting prospects into buyers. Who checks for accuracy, and potential plagiarism?

Copywriting 224

Copywriting Copywriter Freelance Copywriting Content Creation 224

Backlinko

DECEMBER 21, 2023

If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. Paid CTR refers to any traffic you receive as a result of a paid promotion. Your CTR can tell you whether you’re targeting the right audience and saying the right things. So, let’s dive right in. What Is CTR?

IT 112

IT Ad Copy Keywords Landing Page 112

Grammarly

JULY 3, 2024

Unsupervised learning is a type of machine learning (ML) that finds patterns and relationships within data on its own. The term unsupervised means that the model uses unlabeled data, meaning it gets no instructions from humans on what to look for or even guidance on what it’s looking at. 6 Application. Probabilistic clustering. transactions)?

IT 89

IT Engineering Retail Utilities 89

BKA Content

JULY 15, 2024

It includes anything on your site that your audience views or interacts with, whether text, audio, or video. The reason why blogs can be more effective than homepages and product pages is because they demonstrate how much you care about your target audience and what you know about solving their problems. What Is SEO Content?

SEO 98

SEO IT Marketing Content 98

Kayleigh Moore

JANUARY 12, 2023

If a writer has done his/her homework, the subject matter will be relevant to the publication’s target audience. In this new era of AI-powered writing tools , I’ve been thinking a lot lately about quality when it comes to writing. Are we generally satisfied with “done, and good enough”? The latter is a LOT of work. It’s expensive.

Editorial 221

Editorial Writer Editorial Team Search Engine Optimization 221

Jane Friedman

MAY 9, 2024

The truth: Constant selling will chase away your audience Ever follow someone on social media, sign up for a webinar, or show up to a “party” only to discover that you’ve been tricked into a thinly veiled sales talk? Your audience feels the same way. But the more I learned, the more my feelings about marketing shifted. Yes, really!)

Marketing 136

Marketing Social Media Entertainment Sales 136

Jane Friedman

APRIL 5, 2023

But these two platforms alone, along with a small spend on BookBub and promotional sites for launches and promotions, drive the results for us. Now, there are many forms of traffic generation, including, but by no means limited to advertising, newsletter swaps, group promotions, and promotional sites.

Marketing 141

Marketing Advertising Promotion Sales 141

Jane Friedman

JANUARY 12, 2024

One way to attract and cultivate a loyal audience is by sharing compelling content. This is how influencers are born—by marketing content that serves their audiences. However, when you do this without getting clear about the needs, challenges, and interests of your target audience, these efforts usually fall flat.

Content 123

Content Storytelling Consulting Promotion 123

Buffer

SEPTEMBER 5, 2024

Distribute Writing a great blog post is only half the battle–you want to ensure it reaches the right audience. Sharing the blog post in multiple formats across multiple platforms is crucial for getting it to the widest possible audience. We promote all our blog posts to social media using the zero-click content strategy.

Blog Post 81

Blog Post IT Post Writing 81

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

Publisher 134

Publisher Publishing Publishing Landing Page 134

Buffer

NOVEMBER 1, 2023

I’ve also taken over as the host of a podcast on marketing, and I wanted to leverage other channels to promote it, too. Or would it be best to write that audience off completely? Well, not so much ‘fell’ as hurtled head first, banged my head a bit, and didn’t emerge until a good few years later. 

Brand 96

Brand IT Consulting Social Media 96

Backlinko

JANUARY 8, 2024

With a wide range of sub-niches ranging from nutrition and physical fitness to mental health and personal care to tap into and millions of people actively seeking products and services that promote a healthy lifestyle, there’s never been a better time to tap into the health niche.

Healthcare 114

Healthcare Food Medical Promotion 114

Neil Patel

OCTOBER 27, 2021

You have a thorough content promotion strategy. It tells you what your audience is searching for (not what you think they are searching for), what’s bringing in traffic for your competitors, and opportunities for content creation. You’re publishing new content consistently. You spend hours researching keywords. What gives?

SEO 145

SEO Architecture Keywords Social Media 145

Enchanting Marketing

APRIL 23, 2024

Let’s be honest, writing a good explanation is tougher than it seems. Explanations often turn out to be a tad dry and uninspiring—and when we fail to captivate our readers, we fail to communicate our ideas, too. So, what can you do to explain with clarity and zing? The Zoom-In-Zoom-Out technique You know it from photography, don’t you?

Concept 217

Concept Education Social Media Communication 217

Elna Cain

OCTOBER 19, 2023

You can branch out of your retail experience and use that to funnel what you know about the products that you promote or you sell in retail to eco-friendly businesses or websites. I can even use similar blog ideas but for a different audience. These are special websites that allow writers to post an article and get paid for it.

Website 224

Website Retail Portfolio Writing 224

ContentWriters

DECEMBER 12, 2024

You’ve been there. That winning blog post that used to drive consistent traffic has suddenly lost its spark. Your analytics show a steady decline in visitors, and the star content you created is sliding down the search results. If this is what you see in the analytics, you’re dealing with content decay.

IT 59

IT Content Keywords Social Media 59

Buffer

JUNE 13, 2024

Know your audience and create the kind of copy they can’t help but share. Know your audience and create the kind of copy they can’t help but share. Use a variety of content distribution channels where your audience already is to maximize reach. Want to know what I’ve learned? I’m

Content 115

Content Social Media Brand Awareness Promotion 115

Jane Friedman

FEBRUARY 8, 2024

Vox: With any book, but especially nonfiction ones, publishers want a guarantee that a writer comes with a built-in audience of people who already read and support their work… Agents and big publishers seek authors with platform for adult nonfiction work. My inbox last week: Did you see this article! So let’s get straight to it.

Social Media 133

Social Media Publisher Publishing Publishing 133

Contently

FEBRUARY 28, 2023

Podcasts are used by several influencers, industry experts, and entertainment artists to share perspectives, ideas, and unique insights with a target audience. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about.

Content Marketing 117

Content Marketing Telecommunication Pharmaceutical Brand Awareness 117

Melanie Saxton

MAY 19, 2024

Expert Copyediting Across Industries B2B B2C Direct Mail Press Releases Marketing & Advertising Billboards Brochures Catalogs Menus Business blogs Radio & Television promos Email & e-Blasts Newsletters Career Headhunters Job Placement Help Wanted Recruiting Internships Consumer, Target Audiences & Demographic Retail Brick and Mortar (..)

Recruitment 130

Recruitment Architecture Copywriting Copywriter 130

Contently

APRIL 25, 2023

With the right strategies, paid Facebook advertising is an effective way to reach new audiences, engage with prospects, and get new leads. Automated Ads Automated ads are an efficient way to reach your target audience. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Ads 126

Ads Content Advertising Utilities 126

Backlinko

OCTOBER 23, 2024

Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for. That’s why understanding your target audience is crucial. It helps you tailor your content to your audience’s specific interests and needs. Look for recurring themes or problems in audience responses.

Content Marketing 100

Content Marketing Marketing Government Content 100

Credible Content

JUNE 2, 2023

Daily blogging expands keyword coverage, attracting a diverse audience. Daily blogging captures a wide range of audience interests and search intents. Consistent publishing builds audience loyalty and increases repeat visits. Provides more opportunities to capture a diverse audience.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Jane Friedman

FEBRUARY 7, 2024

The core message is the newsworthy or unique aspect(s) you, your book, and your ideas can offer to a target audience—an audience that is most likely to spread word of mouth and/or purchase your book or services. Photo by Louis Hansel on Unsplash Today’s guest post is by public relations expert Claire McKinney.

Search Engine Optimization 113

Search Engine Optimization Retail Keywords Promotion 113