Jane Friedman

NOVEMBER 12, 2024

Academics or experts seeking to reach a broader audience, in particular, may find this technique useful. When they transition from addressing an audience of peers in scholarly publications, they sometimes struggle to strike a balance between authority and readability to make their work more accessible. It exposes the personal cost.

Medical 134

Medical Storytelling Writing Style Writer 134

Jane Friedman

JANUARY 14, 2025

But I carried forward an important lesson from projects one and two: Writing in an entirely different medium gives you the opportunity to explore storytelling in fresh and interesting ways. That said, I should be clear: I didnt actually dodge the slump, I just postponed itI hit the proverbial wall when it came to finding project number three.

Creativity 127

Creativity Publishing Publisher Publishing 127

Melanie Saxton

OCTOBER 29, 2024

I improve the impact of your storytelling, enhance your AI content, and make it unforgettable by ensuring the human touch reaches your audience — a human touch that cannot be duplicated no matter how prescient the bots become. You have probably seen comments like, “ If something is AI generated, it’s fake.”

Storytelling 130

Storytelling Content Content Creation Text 130

Grammarly

OCTOBER 30, 2024

AI tools, like Grammarly, are helping enterprises optimize every stage of the content marketing process, from brainstorming ideas that will resonate with audiences to refining content for various audiences and channels, resulting in improved creativity, efficiency, and measurable results.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Credible Content

JUNE 10, 2023

How to use the elements of storytelling in content writing. The main elements of storytelling are: Plot: Sequence of events driving the story forward. Why use storytelling in content writing? Why use storytelling in content writing? Read: What is storytelling in content writing?

Storytelling 130

Storytelling Writing Content Entertainment 130

Buffer

SEPTEMBER 30, 2024

Otherwise, you risk annoying your audience by underdelivering on your promise. Pick your topic Your hook has the best chance of working if it leads into a topic that gets your audience excited. Here’s an example of my LinkedIn post that fell flat simply because the topic and my audience didn’t align.

Social Media 117

Social Media Media Writing Storytelling 117

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? Otherwise, the type of content that works well is similar to a blog: A mix of storytelling and valuable tips. I wanted to build an audience and grow my email list. Do you ever get close to content burnout? A year ago, I became active on LinkedIn. It feels relentless, eh? What worked?

Post 130

Post Content Creation Storytelling Creativity 130

Backlinko

JANUARY 6, 2025

Build a Strong Brand Through Storytelling When we consume 6 hours of content daily , attention is the most valuable currency in business. Storytelling is how you earn it. But brand storytelling isn’t just for founder-led content. For example, when summer sales dropped, they scheduled customer calls. Stories stick.

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Grammarly

DECEMBER 6, 2024

7 trends in marketing communication 1 Personal multimedia storytelling Storytelling is a classic marketing strategy that uses a narrative to communicate a brands message. Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base.

Communication 105

Communication Marketing Storytelling Social Media 105

Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. This generally happens at the upper stages of the marketing funnel, where the priority is building your brand’s initial relationship with your audience.

Storytelling 119

Storytelling Engagement Landing Page Long Form Content 119

Grammarly

JANUARY 16, 2025

By handling this groundwork, AI allows our teams to reclaim precious timetime we can reinvest in higher-order strategies that ultimately produce more creative and personalized marketing experiences for our target audiences. The first wave of AI adoption has been focused on efficiency and productivity. Marketing can take a similar approach.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

ContentWriters

NOVEMBER 21, 2024

What matters more is understanding the fundamentals of scriptwriting and how to adapt your approach for different platforms and audiences. From understanding industry standard formats to mastering the art of persuasive storytelling, we’ll cover what you need to know. Digital video ad spending was almost $176.63

Script 105

Script Writing Marketing Persuasion 105

Contently

DECEMBER 21, 2022

Product Storytelling Framework. So why do I say the Rudolph story is a perfect product storytelling framework for all of us today? Let’s look at Rudolph through a marketing storytelling lens. What’s the audience’s problem? Well, “viral” in 1939 terms. A Quick Recap of the Rudolph Story.

Storytelling 113

Storytelling Retail Copy Copywriter 113

Melanie Saxton

DECEMBER 27, 2024

Emphasis on storytelling. Marketing copy includes prompts (calls to action) that inspire audiences to click a link, make a purchase, donate to a cause, schedule a consultation, or receive a quote. You need useful, engaging, and persuasive copy to convert your offerings into sales. Emphasis on persuasion. Emphasis on trust-building.

Copywriter 130

Copywriter Copywriting Persuasion Script 130

Article Writing

NOVEMBER 7, 2022

There are several ways to combat this, with one of the best of them being social media storytelling. Social media storytelling is an art that is difficult to master. Social media storytelling is an art that is difficult to master. Storytelling is one of the most powerful tools in a writer’s toolbox. Use Visuals.

Storytelling 97

Storytelling Social Media Copywriter Copywriting 97

Content Marketing Institute

OCTOBER 12, 2023

Purdue University let a girl envision her future, and audiences followed along. The storytelling unseated Purdue’s previous No.1 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

Storytelling 112

Storytelling Recruitment Audience Marketing 112

Copywriter Collective

JANUARY 10, 2025

Clear, meaningful language could not only help rebuild trust with their audiences but also redefine how they communicate value. It may not seem like alot but it is pretty much essential in keeping our audiences attention. Visual Storytelling Video content creation seems to be on the up-and-up.

Copywriter 105

Copywriter Copywriting Script Copy 105

Copywriter Collective

JANUARY 17, 2025

Copy bridges this gap by translating raw sales objectives into words that connect emotionally with the target audience. The Power of Storytelling Humans are wired for stories. When you use storytelling, you transform cold facts into relatable experiences. That is the power of copywriting. But motivation? Motivation inspires.

Copy 97

Copy Sales Copywriter Copywriting 97

Nick Ursborne

JANUARY 15, 2024

Drawing on her understanding of her target audience, she modifies the language to resonate more deeply with their values and aspirations. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

Ads 219

Ads Ad Copy Storytelling Copywriter 219

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. If not, I need to research my audience, read their stories and reviews, and then see if I can put myself in their shoes. If not, you need to have sufficient empathy to be able to walk in the shoes of your audience. On other words, weave yourself or someone else into the narrative. But hang on….

Copywriter 234

Copywriter Copywriting Storytelling Writing 234

The Hoth

JANUARY 7, 2025

Audience interaction is also a large component of digital PR content, as its important to respond to user comments and concerns. Prior to the internet, traditional PR involved reaching out to the press via print media like magazines and newspapers. What is Digital PR? The only thing that differs is the marketing channels that you use.

SEO 59

SEO IT Social Media Brand Awareness 59

Elna Cain

OCTOBER 13, 2022

Many freelance writing jobs , including big publications, will want to see a strong byline that matches their target audience and style of content. Make sure you stick to accomplishments relevant to the content’s audience. One common term that you should definitely know about is a byline. But what is a byline?

Portfolio 155

Portfolio IT Freelance Storytelling 155

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Storytelling 98

Storytelling Marketing Brand Audience 98

Smart Blogger

MAY 27, 2024

Love it or hate it, AI’s role in storytelling has grown exponentially — with no end in sight. In this densely packed post, we’re going to explore the secrets of AI storytelling and see how it’s reshaping the narratives we thought we knew. From generative AI to tools of the trade to ethical implications, we’ll touch it all.

Storytelling 77

Storytelling Script Collaboration Creativity 77

Backlinko

OCTOBER 21, 2024

That feeling of envy mixed with respect? It usually means you learned something new. This concept is known as “information gain” in SEO. Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. The punchline?

SEO 101

SEO Content Finance Concept 101

Freelance Magic

DECEMBER 6, 2022

I couldn’t post witty one-liners or anything that bashed my clients in any way on LinkedIn (not that there’s much to bash, there’s just a few funny anecdotes that I’m far more inclined to share on Twitter where I have a bigger audience of fellow freelancers). I’m not the biggest fan of LinkedIn. So what would I post? Idea generation.

Freelance 260

Freelance Storytelling Concept Brand 260

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. You can distribute copies to family members, donate to libraries or archives, or make it available online for a wider audience. Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project.

IT 130

IT Writing Storytelling Projects 130

Nick Ursborne

FEBRUARY 19, 2024

While AI handles low-level, repetitive tasks, focus on building skills that remain irreplaceable: Emotional Intelligence: As AI excels at factual writing, the value of writers who can emotionally connect with an audience goes through the roof. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.”

Writing 229

Writing Copywriter Copywriting Storytelling 229

Income Diary

OCTOBER 30, 2024

Furthermore, since YouTube prioritizes Shorts in their search algorithms, this format can increase the visibility of your content, potentially drawing in a broader audience. What Are the Benefits of Creating Three-Minute YouTube Shorts Three-minute shorts have become increasingly popular in the world of storytelling.

Storytelling 52

Storytelling Script Social Media Entertainment 52

Enchanting Marketing

MAY 20, 2024

So, what if you could write sales copy like a storyteller? Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it.

Sales Copy 182

Sales Copy Storytelling Copywriter Copywriting 182

Ashleyn Writes

AUGUST 12, 2022

How to write on-brand microcopy I believe in the power of copywriting because it has a knack for storytelling and relating to your audience. Be clever I don’t know your audience specifically, but I do know that everyone likes to laugh. It’s not a well-known term to most, but it’s something you use every day as a business owner.

Brand 130

Brand IT Copywriter Copywriting 130

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Identify your target audience Now that you’ve got your goals ironed out, who are you trying to reach with all this insightful content?

Content 71

Content Content Creation Medical Brand Awareness 71

Contently

SEPTEMBER 5, 2024

It’s more than a marketing asset—it’s a storytelling tool that can make a major impact on potential investors, customers, and your bottom line. To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Why bother with all the hassle?

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

AUGUST 16, 2021

A webinar is a relatively low-cost way to get your useful message in front of a targeted audience who actually asked for it when they registered. Often, these channels don’t yield results marketers can bank on though. Hear this: you’re not alone. At one time in my content marketing career, I struggled to acquire leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Freelance Magic

DECEMBER 1, 2024

First, you need solid writing and storytelling skills. Each client will have a unique tone, style, and audience, so you’ll need to adjust accordingly. There’s a huge demand for blog posts, newsletters, website copy, white papers—you name it. Ready to become a freelance writer? What is freelance writing? The good news?

Freelance 130

Freelance Writer Portfolio Projects 130

Backlinko

NOVEMBER 29, 2024

” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. Every day, over 7.5 million blog posts get published. But how many of them actually get read? But when you write an article, you’re looking to accomplish more than just catching attention.

Writing 103

Writing Keywords Script SEO 103

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. They should be engaging, wise, and written from the audience’s point of view.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130