Backlinko

DECEMBER 5, 2024

Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K Now, you have a list of relevant keywords.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. Broad keywords. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Customer stories?

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

MAY 19, 2021

Twenty-nine percent of keywords featuring a question word like “why” or “can” triggers the featured snippet. Combine it with lucrative keywords, and it can be a winning recipe to grow site traffic and drive conversions. Why Is Answering Users’ Queries With High Potential Keywords an Effective Strategy?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

Smart Blogger

FEBRUARY 27, 2023

The landing page… You’ve likely heard of it, and I’ll bet you my last dollar you’ve interacted with one. And how do you even create a landing page? Ranging from the best landing page types to consider through to the key ingredients to create a powerful page. What is a Landing Page?

Landing Page 84

Landing Page Digital Marketing Sales Social Media 84

The Hoth

NOVEMBER 7, 2022

One solution is using long-tail keywords. Long-tail keywords change how search engines like Google respond. . Below, we’ll look at how long-tail keywords work and why they are important to your SEO. What Are Long-tail Keywords, and Why are They Important for SEO? Long-tail keywords have lower competition.

Keywords 104

Keywords SEO Landing Page Content Creation 104

Neil Patel

NOVEMBER 30, 2021

Most digital marketing teams rely on keyword optimization to rank their content higher in search results. The idea is more keywords = better optimization. Because of this, it can be tempting to use the same keywords on multiple pages to increase your chances of ranking. What Is Keyword Cannibalization?

Keywords 110

Keywords IT Digital Marketing Landing Page 110

Backlinko

DECEMBER 27, 2024

For example, Semrushs Ecommerce Booster app generates ad descriptions based on keywords, text length, readability, tone of voice, and format settings. Review the suggested title, target keywords, word count, tone of voice, and readability level. Next, input your audience and product name details and write a short product description.

IT 113

IT Medical Architecture Manufacturing 113

ContentWriters

FEBRUARY 22, 2023

This indicates that keyword research is important to your marketing success. Beyond the numbers, keyword research has numerous benefits, like maximizing content visibility and properly targeting your audience. These reasons and more make keyword research an essential part of any digital campaign. What is their intent?

Keywords 98

Keywords Marketing Landing Page Digital Marketing 98

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. Like keyword research , building topic clusters, and writing SEO-friendly content. You’ll find a list of People Also Ask questions and the main headings for all top-ranking pages.

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

AUGUST 11, 2021

Those who have successful ad campaigns spend a lot of time on the backend evaluating the performance of their ads, looking at different keywords , switching up the designs and copy , and testing everything against key metrics to see how they perform. It also allows you to determine if the ad is resonating with the audience you’ve chosen.

Ads 144

Ads Management Landing Page Ad Copy 144

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

DECEMBER 14, 2020

Use Long-Tail Advanced Amazon Keywords to Find Users With Strong Purchase Intent. Keyword research is the secret sauce of any advanced Amazon ad strategy. You need to make sure it’s a long-tail keyword. Another reason to niche down with your keyword research strategy is the lack of the competition.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Fat Joe

JUNE 9, 2023

In this era of content marketing, it’s a common practice to make as many blog posts, articles, and landing pages as possible to target any queries or concerns a potential customer could have. The trouble is, without a proper strategy in mind producing lots of content can lead to keyword cannibalization.

Keywords 96

Keywords SEO IT Landing Page 96

Neil Patel

FEBRUARY 26, 2021

billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. How do you create the right Google ads that get you in front of the right audience at the right time? Here are a couple of tips to set you on the right path: Keyword Research. Include your main keyword.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

MARCH 1, 2023

The right keywords mean people can find you when searching for products and services like yours. So, how do you know which keywords will lead to conversions? That’s where keyword research using a tool like Ubersuggest comes in. It shows the related terms and long-tail keywords that people are searching for online every day.

Keywords 91

Keywords Landing Page SEO Sales 91

Neil Patel

JANUARY 15, 2021

Here’s what you should be looking for during an audit: Check #1: Do all your website’s pages have SEO meta titles and descriptions ? Check #2: Is each page on your website optimized for SEO keywords? Remember, optimize appropriately without keyword stuffing ! Is each page and blog post formatted properly?

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

SEPTEMBER 16, 2021

They want to tick that careful balance between keyword optimized and “ keyword stuffed ,” but here’s a secret: being on the first page of search engine results pages (SERPs) won’t do you any good if searchers aren’t interested in your content. Use Long-Tail Keywords. Again, your keywords will come in handy here.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

MARCH 19, 2021

The power of pay-per-click (PPC) marketing is incredible, with a huge reach and the ability to target specific audiences. Whenever a user searches for a certain keyword, say “PPC Marketing,” Google looks through its list of advertisers for this word and initiates an auction between them. How can you make the most of it?

Landing Page 138

Landing Page Marketing Advertising Digital Marketing 138

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. Copyblogger has dozens of landing pages, each aimed at a keyword that the target audience is passionate about.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

The Hoth

NOVEMBER 7, 2023

It seems like no matter what you do, you can’t improve your rankings for your most important keywords. These are competitor websites with impeccable link profiles, sky-high authority, and scores of loyal fans flocking to their web pages daily (think Amazon, Wikipedia, NY Times, etc.). What the Heck are Long-Tail Keywords?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

MARCH 23, 2021

Another benefit of Google Search campaigns is you can pick the keyword that triggers your search and display ad. One factor that you should pay attention to are the keywords that you’re going to be targeting. Choose the Right Keywords to Target. Let’s first take a look at why keywords influence the success of your campaign.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Elna Cain

OCTOBER 19, 2023

I can even use similar blog ideas but for a different audience. These are basically the same topic but it’s for a different audience, which means you will add different tools and tips for that specific audience. You can change it for every client you land or if you pivot or offer a new service.

Website 226

Website Retail Portfolio Writing 226

Neil Patel

SEPTEMBER 20, 2021

It’s really easy to get started through simple methods like using alt text, creating content, and detailed keyword research. Do Keyword Research. The best on-site optimization always starts with keyword research. The trick is to find keywords that a lot of people are searching for that also don’t have a ton of competition.

Website 141

Website Landing Page Keywords SEO 141

Neil Patel

AUGUST 18, 2020

Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy. KlientBoost — Best for PPC management + landing page design. But not all audience segments or keywords are equal.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

MARCH 6, 2023

Why Video is Used In Marketing Video is used in marketing to find and target your audience. You’re not only delivering information to your audience, but you’re engaging their emotions, sparking dialogue. When you create unique landing pages with videos, you’ll likely increase conversion by up to 80% (based on the Renderforest survey).

Keywords 83

Keywords Landing Page Medical Brand Awareness 83

Neil Patel

JUNE 23, 2021

Note: There’s a caveat to including the searched keyword in your copy that you’ll see in strategy 2. Spyfu is a great tool for discovering the most profitable keywords for the search engines and ads of your competitors. Here are the ads for the term ‘keyword research.’. Look at the example below.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

MAY 26, 2021

Choose the Right Keywords. Before you create your campaign, you need to choose your target keywords. Unless you choose the “right” keywords for your campaign, your ad won’t reach the right people. How do you find the perfect keywords? Well, you need to run some keyword research. Create Your Bing Ads Campaign.

Ads 145

Ads Landing Page Advertising Keywords 145

Verblio

APRIL 1, 2025

That’s because in today’s environment, an SEO strategy is absolutely critical to getting your audience’s attention. They create as many blog posts and landing pages based on their keyword research as possible, looking to “feed the machine” of search engines to the best of their ability.

SEO 52

SEO Search Engine Optimization Content Content Creation 52

Neil Patel

MARCH 10, 2021

Instead, my goal is to explain: how Google calculates the cost of ads the factors affecting the cost of ads how you can quickly find out how much keywords will cost how to reduce your ad spend while remaining competitive. Rather, it uses an auction model where companies bid on each keyword. Some keywords can cost over $100 per click.

Ads 143

Ads Landing Page Advertising Keywords 143

Elna Cain

FEBRUARY 25, 2023

It seems to work, and my audience seems to like my content! Write a landing page of 300 words and an article that’s 3000 words. You can use Canva Magic Write in Docs only, and it can help you create many forms of content like eBooks, landing pages, blog posts, and more.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. You also get ROI reporting, forms and landing pages, and standard CRM integration. Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

JANUARY 25, 2021

Let’s look at Google My Business first, since it will help you reach the widest audience. With Google Ads, you have to figure out keyword research , bidding on keywords, geo-targeting, and a slew of other aspects. Basically, you give Google a description of your business, a keyword theme you’d like to target, and your budget.

Landing Page 132

Landing Page Architecture Keywords Text 132

Neil Patel

MAY 5, 2021

Understand (and Use) Long Tail Keywords. Longtail keywords are keywords that are several words long. Ubersuggest is a great resource for discovering keywords in your industry. When using Ubersuggest, remember that you aren’t necessarily looking for the highest-traffic keywords. Step #3: Analyze the Results.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

DECEMBER 11, 2020

The best pay-per-click (PPC) campaigns catch the eye, target relevant audiences, and motivate users to click or buy. For example, if you want to show your audience you belong and understand their problems or when you want to filter out irrelevant readers who aren’t likely to buy from you. Are they written for a wide audience?

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

FEBRUARY 19, 2021

Your content may not appear right away, or it may not target the right audience. Paid search, on the other hand, gives you more immediate results by targeting the right audience right away. Think about all the various platforms out there and all the different ways to reach your audience. Take, for example, Instagram Shopping.

Social Media 145

Social Media Sales Media Retail 145

Neil Patel

FEBRUARY 12, 2021

This should include things like money paid to an agency, to pay designers, to bid on keywords , or put toward a PPC campaign. If you’re running ad campaigns on media or e-commerce sites , experiment with banner ads versus landing pages , skins, or pop-ups. If they’re skippable, however, your audience may never see them.

Ads 139

Ads Portfolio Landing Page Advertising 139

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142