Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. For example, your company might analyze customer behavior and preferences to predict the kind of content thats likely to interest its audience. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Nick Ursborne

NOVEMBER 30, 2023

Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Within the context of the product or service you’re selling, what are the principal desires and fears of your audience? With all that done, I have now mapped the emotions of my audience.

Copy 217

Copy Ads Copywriter Copywriting 217

Backlinko

NOVEMBER 18, 2024

It includes elements to help writers create content that connects with the audience. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. What Is a Content Brief?

Content 94

Content Keywords Collaboration Writer 94

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Freelance Union

JANUARY 17, 2025

Generating creative ideas and writing styles If you want to be particularly creative with your blog posts, landing pages, case studies, and other writing projects, you will need creative ideas. So, let’s look at the three strategies and apps that can help.

Writing Style 113

Writing Style Freelance Persuasion Writing 113

Neil Patel

AUGUST 5, 2021

The insights you gain from your audience can also strengthen your ads, help you stand out from the competition, and potentially increase your sales. Polly lets you create polls and share them to Snapchat, where your audience can answer anonymously. Audience insights: Need to know what makes your audience tick?

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Backlinko

DECEMBER 5, 2024

Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. Publish High-Quality Localized Content Localized content is content thats tailored to a specific geographic audience by adapting language, cultural references, and regional preferences.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Neil Patel

AUGUST 11, 2021

If Google decides that your ad isn’t relevant to the audience you’re targeting, Google won’t display your ad high enough and you will end up with low impressions and poor performance. The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. Conversions.

Ads 144

Ads Management Landing Page Ad Copy 144

Neil Patel

JUNE 15, 2021

You can do nearly everything right, but without clear direction for your audience to further interact with your paid ads, you’ve done little more than create a pretty picture. Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. Have a lot of great content?

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

Landing Page 145

Landing Page Lead Generation Persuasion Copy 145

Neil Patel

AUGUST 3, 2021

There are several free tools if you want to send users to a landing page, or you can use a paid version if you want to track links, etc. Add URL links to your landing page. For example your podcast, specific blog posts you’ve mentioned in posts, sale pages, etc. The tools make it easy to update your content.

Social Media 145

Social Media Media Landing Page Promotion 145

Neil Patel

DECEMBER 14, 2020

Do your due diligence and identify which marketing channel your target audience uses before you open your wallet. Define Your Target Audience to Reduce Ad Spend and Increase Sales. There is something far more important you need to master: your target audience. Think of your target audience as the foundation of a house.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Choose your storytelling lane. Customer stories?

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Elna Cain

FEBRUARY 25, 2023

It seems to work, and my audience seems to like my content! Write a landing page of 300 words and an article that’s 3000 words. You can use Canva Magic Write in Docs only, and it can help you create many forms of content like eBooks, landing pages, blog posts, and more.

Freelance 211

Freelance Writer Landing Page Consulting 211

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. Create two versions of the same ad, landing page, etc. For example, you might test newsletter A with landing page A, and newsletter B with landing page B.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

AUGUST 6, 2021

Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Ensure each page’s content is unique to avoid duplicate content issues. For example, this furniture rental company has created several service pages with the same keywords for multiple locations.

Keywords 107

Keywords IT SEO Engineering 107

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

JANUARY 15, 2021

It gives me an idea of what my target audience is talking about and I can learn from experts in the process. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Neil Patel

SEPTEMBER 16, 2021

Through localized content, you can target your audience efficiently—and receive high-intent customers as a result, who are already looking online for something you sell or offer. Google’s SERP knows what content types are most useful to its audiences, and using listicles is bound to boost your organic CTR. Optimize Site Speed.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. Build More Targeted Landing Pages. Each of those advanced guides has a separate landing page, optimized for the applicable keywords. This allowed them to create targeted landing pages and offer user-specific content that matched their place in the customer journey.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. Here is how their call-to-action may sound like: Call now and get this set of knives free with your vegetable chopping set.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Neil Patel

MARCH 1, 2021

Your call to action (CTA) is the most influential element on your landing page. Too often, web designers put the call to action button in the middle of the landing page above the fold, and just leave it there, because it’s what you’re “supposed” to do. A/B Test: Landing Page Copywriting.

Website 145

Website Landing Page Copywriter Copywriting 145

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. 4 – Site123 — The Best For Quick And Easy Landing Pages.

Website 145

Website Portfolio Landing Page Content Creation 145

Neil Patel

OCTOBER 5, 2021

For example, they should differ from industry to industry, audience to audience, and so on. An easy way to start segmenting your audience is by asking them questions. Use and Optimize Landing Pages. To achieve this, you must ensure the landing pages you link to match the ideas in messages you send.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Ashleyn Writes

OCTOBER 12, 2021

Before I deep dive and show you his landing pages on his website, I want to give you a little story. Last month I was at a conference, Meg came up to me and she was asking about how she marketed her business when there were multiple different target audiences that needed to be included in that. So random, right?!

Copywriter 130

Copywriter Copywriting Sales Landing Page 130

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Backlinko

DECEMBER 27, 2024

Next, input your audience and product name details and write a short product description. Enter your domain or landing page and click Import Brand to add brand elements. Then, select a language, creativity level, and tone of voice. Click Generate when youre ready.

IT 113

IT Medical Architecture Manufacturing 113

Elna Cain

JANUARY 12, 2023

An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. Go ahead and sign up for Medium, a free writing platform where you can practice SEO writing, writing for different audiences, and researching your topics. Does their brand have a more casual voice?

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

MARCH 23, 2021

Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines. If you’re sending traffic to a landing page, make sure that your landing page is compliant with the guidelines Google provides.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Neil Patel

SEPTEMBER 20, 2021

This results in traffic arriving on your web pages, ultimately increasing click-through rates and conversions. SEO content works by drawing attention, and then a well-written copy brings value to your audience and solves common problems, encouraging them to purchase. Create Landing Pages.

Website 141

Website Landing Page Keywords SEO 141

Neil Patel

JULY 12, 2021

Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. You also get ROI reporting, forms and landing pages, and standard CRM integration. Email and landing page A/B testing, advanced dynamic content, and Google AdWords integration are all included.

IT 145

IT Landing Page Marketing Sales 145

Neil Patel

AUGUST 6, 2021

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Speak to Your Target Audience. You need to understand your target audience to write about your product features effectively.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Neil Patel

FEBRUARY 16, 2021

Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages. It’s actually a popup that displays after a reader has been on the page for a few minutes: Notice how it’s short, to the point. Step 1: Get to Know Your Audience. The same applies to writing copy.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145