Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

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Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process.

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Quick Sprout

JULY 22, 2022

Our top recommendation for most people is Sendinblue because it offers the most value of an email marketing service. Email is one of the most powerful marketing tools at your disposal. It can drive engagement, build relationships, and deliver a higher ROI than every other type of marketing campaign. Visit SendinBlue.

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Marketing Landing Page Lead Generation Sales 144

Backlinko

SEPTEMBER 6, 2024

Many marketers default to Google Analytics because it’s free and popular. But those same marketers report issues like: Steep learning curves Lack of qualitative insights Difficulty translating data into insights Ready to make the switch? Then, use that data to decide which content resonates best with your audience.

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Script Landing Page Keywords Website 99

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. Your business is unique and so is your audience. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Why Is Content Marketing Important in 2021?

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Neil Patel

JULY 12, 2021

Marketing is important to your business. However, as customers evolve, so does the unpredictable marketing landscape. This means you’re likely spending more and more time trying to keep up with the latest marketing tips and trends. What is Marketing Automation? Just call me Captain Obvious. The good news?

IT 145

IT Landing Page Marketing Sales 145

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Okay, ready? Let’s start with step one.

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Website SEO Search Engine Optimization Architecture 115

Nick Ursborne

NOVEMBER 14, 2023

Marketing writing. That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. When that happens, I’m no longer just a writer communicating with “an audience”. One way or another, I’ll be creating something new, a new way to engage with my audience more deeply.

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Copywriter Copywriting Writing Landing Page 237

Neil Patel

DECEMBER 6, 2020

What if I told you there was a single marketing channel through which companies are finding a 3,800% ROI? This magic marketing channel is called email. And that insane average return on investment is one of many email marketing statistics that have held true for years now. The key is finding the right email marketing service.

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Marketing Landing Page Management Engagement 145

Quick Sprout

AUGUST 24, 2022

Marketing automation makes it easier to generate leads, build customer relationships, and drive conversions at scale. By leveraging marketing automation software, you can personalize the customer experience by providing accurate information and targeted promotions to customers with different needs. HubSpot — Best for Inbound Marketing.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

FEBRUARY 3, 2021

Many marketers think generating a ton of traffic to their website is the end-all-be-all of online marketing. What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Demographics are actually subsets of a target market.

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Insurance Marketing Landing Page Ads 142

Backlinko

NOVEMBER 18, 2024

It includes elements to help writers create content that connects with the audience. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. What Is a Content Brief?

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Content Keywords Collaboration Writer 92

Neil Patel

DECEMBER 21, 2020

You might not know that there is a subset of it that plays a vital part in digital marketing. Natural language generation has some incredible implications for your digital marketing campaigns. You can see why natural language generation is attractive to marketers. How Does Natural Language Generation Affect Digital Marketing?

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Digital Marketing Marketing Telecommunication Landing Page 144

Neil Patel

FEBRUARY 17, 2021

With the competition for customers becoming stiffer by the day, brands have to be savvy about the way they do their marketing. You must employ marketing strategies that work. One such marketing strategy is direct response marketing. What is Direct Response Marketing? Advantages of Direct Response Marketing.

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Recruitment Marketing Social Media Lead Generation 141

Backlinko

JANUARY 6, 2025

Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Content Marketing MX Store $65M Search Marketing Who Is Elijah $13M Operational Efficiency Whether your goal is to do $1M or $100M, it comes from executing the fundamentals.

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Storytelling Keywords Landing Page Sales 108

Neil Patel

APRIL 12, 2021

The iPod, the iPhone, the iPad–all of these products pretty much revolutionized their respective market “space.” Their success is a direct result of their marketing strategies. Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing.

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Retail Marketing Landing Page Copy 141

Neil Patel

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

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Marketing Email Copy Copy Landing Page 145

Neil Patel

SEPTEMBER 27, 2021

Well, there are several strategies that make the top marketing blogs in the industry successful. In this post, we’re going to dig into the finer details of these top marketing blogs. Content Marketing Institute Blog – Success Focus: Editorial Calendars. It’s another thing entirely to interact with your audience.

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Marketing Blog Blogging Social Media 143

Neil Patel

AUGUST 10, 2021

Now you have to go to the next step: marketing your book. This entails getting your book “out there,” earning an audience, and generating sales. You just need to understand how to market a book. How to Market a Book. No matter how good a book is, no one will read it if it doesn’t have the right marketing.

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Marketing Social Media Sales Publisher 143

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. It’s a huge, ready-made market, with nearly 3 billion active monthly users, according to DataReportal. Don’t believe me?

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Ads Landing Page Ad Copy Advertising 145

Neil Patel

DECEMBER 23, 2020

What impact does it have on digital marketing? How it Is Now: The Effects of NLP on Digital Marketing. Marketing has always been about context; getting into the heads of our audience to understand what they are (and aren’t) telling us. What made them bounce off the landing page? Let’s find out.

Digital Marketing 145

Digital Marketing Marketing Content Creation Recruitment 145

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. I worked for it year after year, and over time, I wasn’t struggling with finances because I wasn’t landing $50/post gigs anymore.

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Freelance Writer Landing Page Consulting 211

Neil Patel

MARCH 24, 2021

Does that mean music marketing is dead? Beyond that, you need to get your music marketing spot on. What Is Music Marketing? Confusingly, the phrase “music marketing” can refer to a couple of different things: It can be about using music in a marketing campaign. 10 Tips to Improve Your Music Marketing.

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Marketing Electronics Social Media Promotion 141

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

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Content Writer Writer Content Writing 239

Neil Patel

AUGUST 5, 2021

The insights you gain from your audience can also strengthen your ads, help you stand out from the competition, and potentially increase your sales. Polly lets you create polls and share them to Snapchat, where your audience can answer anonymously. Audience insights: Need to know what makes your audience tick?

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Ads Landing Page Brand Awareness Social Media 145

Neil Patel

DECEMBER 16, 2021

Targeted Google and Facebook Ads have their place, but there are plenty of free ways to market online. I’m going to share a list of all the free tools and strategies that can help you compete with major conglomerates through content marketing. Facebook Groups are underrated by marketers. Join or Create a Facebook Group.

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Marketing Social Media Keywords Digital Marketing 145

Neil Patel

JUNE 15, 2021

As it becomes increasingly challenging to grow organic reach, more and more marketers are looking to paid ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. This, of course, is the challenge of paid marketing. Direct Leads to a Landing Page.

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Ads Landing Page Social Media Copy 142

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

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Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. AI marketing software also helps with rewriting content and applying a consistent tone of voice. Next, input your audience and product name details and write a short product description.

IT 111

IT Medical Architecture Manufacturing 111

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. Well-planned tests can make a huge difference in the effectiveness of your marketing efforts. Create two versions of the same ad, landing page, etc. What is A/B Testing and Why Does it Matter?

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Landing Page IT Copy Sales Copy 144

Contently

FEBRUARY 21, 2023

As content marketers, the wealth of information driven by human language can help us understand our audience and impact our decisions. Integrating NLP Into Your Content Marketing Efforts As a content marketer, you may think of NLP as a term you would hear from your engineering friends.

Content Marketing 124

Content Marketing SEO Marketing Content 124

Contently

SEPTEMBER 28, 2022

The solution resides in the minds of your marketing team. These written guides are the key to executing every task correctly, every time, for everyone involved in your content marketing operations. Why content marketing SOPs are necessary. Audience personas. Feature blog on social and email to [specific] audience.

Content Marketing 125

Content Marketing Marketing Content Freelance 125

Neil Patel

DECEMBER 14, 2020

Use Other Marketing Channels to Drive Traffic to Your Amazon Store. While PPC campaigns on Amazon are a great way to build brand awareness and drive sales, you need to incorporate your other marketing channels to find buyers. Define Your Target Audience to Reduce Ad Spend and Increase Sales.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

AUGUST 10, 2021

Law firm marketing is essential to attracting clients and sharing what your law practice offers. The goals and the practical details of law firm marketing are not as obvious and straightforward as marketing for other brands. A pull, rather than push, strategy is referred to as inbound marketing. Laws Pertinent to Lawyers.

Search Engine Optimization 139

Search Engine Optimization Marketing Education Digital Marketing 139

BKA Content

MARCH 22, 2024

How To Market Digital Products: 5 Strategies for 2024 In 2024, the digital product market should hit $7.63 As one of millions of digital product creators, you may wonder how to market digital products. As one of millions of digital product creators, you may wonder how to market digital products.

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Landing Page Marketing Search Engine Optimization Social Media 98

Neil Patel

SEPTEMBER 10, 2021

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. Here is a deeper look at nine of the top AI tools for successful marketing funnels.

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Marketing Lead Generation Retail Utilities 139

Neil Patel

AUGUST 11, 2021

If Google decides that your ad isn’t relevant to the audience you’re targeting, Google won’t display your ad high enough and you will end up with low impressions and poor performance. The quality score is a rating Google provides from 1-10 based on how relevant your ad, landing page, and keywords are. Conversions.

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Ads Management Landing Page Ad Copy 144