Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. For example, a homepage, about us, contact, and products/services page.

Website 117

Website SEO Search Engine Optimization Architecture 117

Nick Ursborne

NOVEMBER 14, 2023

That kind of structure may reflect a “winning and proven” approach to writing an ad, landing page or sales page. Self-empowerment through emotional connection If I take the trouble to really get to know my audience, and understand their feelings, I can reach a place where I feel genuine empathy for my readers.

Copywriter 235

Copywriter Copywriting Writing Landing Page 235

Backlinko

NOVEMBER 18, 2024

A good brief helps everyone—writers, editors, and strategists—stay on the same page. This ensures every post is useful, clear, and built to perform. It includes elements to help writers create content that connects with the audience. Competing URLs: Links to top-ranking posts for the primary keyword.

Content 94

Content Keywords Collaboration Writer 94

Nick Ursborne

NOVEMBER 30, 2023

Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Within the context of the product or service you’re selling, what are the principal desires and fears of your audience? With all that done, I have now mapped the emotions of my audience.

Copy 217

Copy Ads Copywriter Copywriting 217

Freelance Union

JANUARY 17, 2025

This article is posted with permission from our partner MacPaw. Generating creative ideas and writing styles If you want to be particularly creative with your blog posts, landing pages, case studies, and other writing projects, you will need creative ideas.

Writing Style 113

Writing Style Freelance Persuasion Writing 113

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Backlinko

DECEMBER 5, 2024

You can also go to the Posts tab to create posts about your products. Generally, you want to select high-volume, low-competition keywords that align with your business and your local audiences needs. For example, a restaurant could publish a blog post about popular local food festivals.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Elna Cain

FEBRUARY 25, 2023

I Went from Making $100 to $1,000 a Post In a Saturated Market Look – There are 600 million blogs out there, and many more are being created right this second. See, I was able to go from charging $100 a post to $1,000 a post because of my credibility. It seems to work, and my audience seems to like my content!

Freelance 211

Freelance Writer Landing Page Consulting 211

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. Both Mid Day Squares and TBH Skincare started with iPhones and posted daily while staying true to their story. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Customer stories?

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

AUGUST 3, 2021

If you’ve spent any time on social media, especially Instagram, you’ve likely seen your favorite influencers post “link in bio” or even use the hashtag #linkinbio. Instagram users began using the phrase “link in bio” on posts to tell followers to go to their bio to find the link they were referencing.

Social Media 145

Social Media Media Landing Page Promotion 145

Neil Patel

JUNE 15, 2021

You can do nearly everything right, but without clear direction for your audience to further interact with your paid ads, you’ve done little more than create a pretty picture. Direct Leads to a Landing Page. Historically, paid ads drive to landing pages , and this isn’t a bad thing. Have a lot of great content?

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This helps me understand my client better and equips me for when I write product-led blog posts.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

DECEMBER 14, 2020

Do your due diligence and identify which marketing channel your target audience uses before you open your wallet. Define Your Target Audience to Reduce Ad Spend and Increase Sales. There is something far more important you need to master: your target audience. Think of your target audience as the foundation of a house.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

AUGUST 6, 2021

This post will dive into the strategies you can use to boost your customer retention rates. Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. So, let’s get to it, shall we? How do you do that?

Landing Page 142

Landing Page Social Media Sales SEO 142

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Ensure each page’s content is unique to avoid duplicate content issues. For example, this furniture rental company has created several service pages with the same keywords for multiple locations.

Keywords 107

Keywords IT SEO Engineering 107

Neil Patel

JANUARY 15, 2021

A search engine would have a tough time determining the topic of that post since the keywords are broken up by folders and dates. Is each page and blog post formatted properly? By properly, I mean is each page: Broken up with headings and subheadings (h1 and h2 tags)? Seems a bit complicated, right? It’s not very clear.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

FEBRUARY 26, 2021

billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. How do you create the right Google ads that get you in front of the right audience at the right time? There’s no denying the impact that a strong headline has on your audience. Address a problem your audience is facing.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

SEPTEMBER 16, 2021

When users see a descriptive long-tail keyword relevant to what they’re looking for, they’re motivated to click on your URL as they’re confident your post will contain the information they’re looking for. All that’s left is to select the keywords that are relevant to your post, and include them in your new content.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Once you’re able to answer that question and tie it to a high-converting landing page, you’ll consistently generate leads.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

JUNE 22, 2021

Your business is unique and so is your audience. It helps: bring people to your website engage customers by offering value generate leads move people through the customer journey drive sales provide post-sale care. Build More Targeted Landing Pages. Segment Audience to Increase Engagement.

Content Marketing 145

Content Marketing Marketing Content Landing Page 145

Neil Patel

MARCH 1, 2021

This post covers the latter. Your call to action (CTA) is the most influential element on your landing page. Too often, web designers put the call to action button in the middle of the landing page above the fold, and just leave it there, because it’s what you’re “supposed” to do.

Website 145

Website Landing Page Copywriter Copywriting 145

Backlinko

DECEMBER 27, 2024

Marketing Generative AI tools let you quickly brainstorm marketing campaign ideas as well as draft blog posts and articles. Next, input your audience and product name details and write a short product description. Enter your domain or landing page and click Import Brand to add brand elements. Not sure which one to pick?

IT 113

IT Medical Architecture Manufacturing 113

Credible Content

JUNE 23, 2023

Landing pages Most of the landing pages are good examples of direct response copywriting. A landing page call-to-action may look like this: Book your seat today for our seminar. A social media post that says “I Just Tried This Amazing New Product and You Won’t Believe What It Did for Me!”

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Elna Cain

JANUARY 12, 2023

And when it comes to what content writers write, that can vary from blog posts to product descriptions to newsletters! An understanding of different audiences. Learn to adapt your writing to suit the targeted audience you’re writing for. You can start a blog and guest post to build your portfolio. Copywriter.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

FEBRUARY 17, 2021

For example, the color of your CTA button or the pictures on your landing pages can impact conversions. Take a look at how this might play out in the structure of a blog post, for example: Initial image or design elements: The brain processes the overall design of the landing page and determines attractiveness (dopamine is released).

Sales 142

Sales Landing Page Storytelling Government 142

Neil Patel

AUGUST 6, 2021

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Speak to Your Target Audience. You need to understand your target audience to write about your product features effectively.

Website 142

Website Landing Page Manufacturing Sales Copy 142

Ashleyn Writes

OCTOBER 12, 2021

Well, I’m here to help—today, we are gonna get you over that creative roadblock hump with these FIVE sales page examples. I want you to be able to draw inspiration and creative juice, but I also want you to see what’s possible with these sales page examples. . Those are two very different target audiences, right?

Copywriter 130

Copywriter Copywriting Sales Landing Page 130

Credible Content

SEPTEMBER 17, 2022

The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages. Blog posts. Social media posts (non-commercial). Every other piece of content that aims to inform and engage the audience. Email marketing campaigns. SEO content.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Neil Patel

DECEMBER 12, 2020

The Top 4 Options For The Best Free Website Builders: Wix – The best for e-commerce sites Weebly – The best for general sites WordPress – The best for blogging and content creation Site123 – The best for quick and easy landing pages. 4 – Site123 — The Best For Quick And Easy Landing Pages.

Website 145

Website Portfolio Landing Page Content Creation 145

Neil Patel

FEBRUARY 16, 2021

No, it’s not about who has the right to publish a book or a photo (that’s copyright) nor is it just about writing blogs or social media posts, though those two can blur the lines of copywriting and marketing, depending on your goals. . Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages.

Copywriter 145

Copywriter Copywriting Landing Page Copy 145

Neil Patel

SEPTEMBER 20, 2021

This results in traffic arriving on your web pages, ultimately increasing click-through rates and conversions. SEO content works by drawing attention, and then a well-written copy brings value to your audience and solves common problems, encouraging them to purchase. Create Landing Pages. See what works and what doesn’t.

Website 141

Website Landing Page Keywords Architecture 141

Neil Patel

MARCH 23, 2021

Of course, this is all assuming that your landing page is adequately optimized – something we’ll touch on later. Make Sure Your Landing Page (or Website) Meets Google Guidelines. If you’re sending traffic to a landing page, make sure that your landing page is compliant with the guidelines Google provides.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Elna Cain

OCTOBER 19, 2023

Over on my Youtube channel, I posted a couple of videos on different websites that pay you to write. The websites I showed were paying two hundred dollars to three hundred dollars and upwards of five hundred dollars to guest post. These are special websites that allow writers to post an article and get paid for it.

Website 226

Website Retail Portfolio Writing 226

Contently

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

Publishing 134

Publishing Publisher Publishing Landing Page 134

Neil Patel

MARCH 30, 2023

then this post is for you! In this post, we’re going to go through some of the common Facebook ad mistakes that people make when running Facebook Ad campaigns of their own. Facebook allows you to create a custom audience, but many people don’t realize this. So, knowing how to target your ads to a custom audience is important.

Ads 113

Ads Landing Page Advertising Copy 113