Freelance Union

JANUARY 17, 2025

3 strategies and apps to develop a unique writing style Now, we can break down the tips into three specific strategies, which include generating creative ideas and creative writing styles, making complex texts accessible, and ensuring the text is logical and flows well.  This type of text isn’t always easy to produce. 

Writing Style 113

Writing Style Freelance Persuasion Writing 113

Backlinko

JULY 10, 2024

It was also clear that the format of the older “SEO tools” article was no longer resonating with our audience. Distributed Internal Links Internal links distribute authority across different pages on your website. When keyword cannibalization happens, internal links are spread across multiple pages.

Keywords 107

Keywords IT SEO Engineering 107

Nick Ursborne

NOVEMBER 30, 2023

Step 1 – Emotional mapping of your audience Experienced copywriters already try to figure out the emotional triggers of their audience. Within the context of the product or service you’re selling, what are the principal desires and fears of your audience? With all that done, I have now mapped the emotions of my audience.

Copy 217

Copy Ads Copywriter Copywriting 217

Grammarly

DECEMBER 6, 2024

Using media-rich storytelling in marketing can help humanize your brand, engage your audience, and build a loyal customer base. For example, your company might analyze customer behavior and preferences to predict the kind of content thats likely to interest its audience. Email is just one example.

Communication 105

Communication Marketing Storytelling Social Media 105

Backlinko

NOVEMBER 18, 2024

It includes elements to help writers create content that connects with the audience. Notes about the search engine results page (SERP): Observations about the search results for the primary keyword. This includes notes on the types of content that are ranking, such as blog posts or landing pages. What Is a Content Brief?

Content 94

Content Keywords Collaboration Writer 94

Backlinko

JULY 26, 2024

You can adjust the domain, intent, audience persona, and formality to make Grammarly’s editing suggestions laser-focused on your specific requirements. Add a link or some text, and the tool will take that to represent your ideal brand voice. Enter specific instructions in the form of text and click “ Generate.”

Content Creation 96

Content Creation Copy Text Creativity 96

Neil Patel

MARCH 28, 2023

Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. With Facebook’s advertising platform, you’ve got access to an audience that shows actual interest in your offer. Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Creative Little World

MARCH 17, 2023

You need to avoid these common landing page mistakes to create an effective landing page with a high conversion rate and positive user experience. 5 Landing Page Mistakes to Avoid Not having a clear value proposition Too many distractions Weak call-to-action Poor visual hierarchy Not optimising for mobile devices 1.

Landing Page 52

Landing Page Persuasion Text Communication 52

Neil Patel

MARCH 1, 2021

For your blog, your long-form copy, and most of the text on your website, always go with black (dark) text on a white (light) background. For your calls to action and other smaller, more impactful text elements, however, test each of the basic eight colors (or whatever colors fit with your design). Video vs. Text Sales Pages.

Website 145

Website Landing Page Copywriter Copywriting 145

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. For example, you might test: headlines calls to action text calls to action location pop up featured images copy the number of fields in a form.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Backlinko

JANUARY 6, 2025

Pick an approach that plays to your strengths and resonates with your audience. Your keyword matches the intent, your ad matches the keyword, and your landing page matches the ad. Every campaign got its own custom landing page and clear conversion path. Choose your storytelling lane. Customer stories?

Storytelling 109

Storytelling Keywords Landing Page Sales 109

Neil Patel

DECEMBER 14, 2020

Do your due diligence and identify which marketing channel your target audience uses before you open your wallet. Define Your Target Audience to Reduce Ad Spend and Increase Sales. There is something far more important you need to master: your target audience. Think of your target audience as the foundation of a house.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Neil Patel

MARCH 5, 2021

Analyze Your Landing Pages. Once you’ve got funnel visualization set up, your first round of testing should focus on your landing page. Color : Test different background and text color to improve conversion. Font Style and Size : Try different font sizes to see which size keeps readers on the page longer.

Landing Page 140

Landing Page Copy Text Sales 140

Neil Patel

JANUARY 15, 2021

It gives me an idea of what my target audience is talking about and I can learn from experts in the process. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

FEBRUARY 10, 2021

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Content Marketing Institute

OCTOBER 8, 2017

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.

Content Creator 111

Content Creator Audience Script Content 111

Credible Content

SEPTEMBER 17, 2022

The main sections of a website such as the homepage, the services page/pages, company profile, and product descriptions. Landing pages. Every other piece of content that aims to inform and engage the audience. The When you are writing for the main web pages you need to convince people. SEO content.

Content Writer 130

Content Writer Copywriter Copywriting Writer 130

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. Sign up forms.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Creative Little World

FEBRUARY 21, 2023

In the busy world of online marketing, landing pages are an effective element for driving conversions and achieving a specific action and goal. But what exactly is a landing page? In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

AUGUST 6, 2021

Understand Your Audience. Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. To better understand your audience, use: Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

SEPTEMBER 16, 2021

These are the snippets of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is about and also compels them to click through to your post. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

BKA Content

DECEMBER 12, 2024

A simple error can lead to a broken link that frustrates your audience and lowers the perceived value of your site. However, dont just send traffic to any page on your site, such as your home page or a generic landing page. Either fix the text in the link or the page URL itself.

Search Engine Optimization 59

Search Engine Optimization Content Management System Agency Landing Page 59

Neil Patel

OCTOBER 12, 2020

Create a personalized experience for your audience. You’re going to make better marketing decisions for your audience in seconds. Content creation is incredible for attracting new leads and building trust with your audience. What if you could: Spend more time in your zone of genius. Boost your productivity by 80%.

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Neil Patel

DECEMBER 21, 2020

It transforms the data you have into natural-sounding text. Natural language generation allows the updating of existing text and automation. Logistics and travel: Keep passengers updated, write itineraries, and translate texts into various languages. NLU analyzes text to understand intent and meaning.

Digital Marketing 144

Digital Marketing Marketing Telecommunication Landing Page 144

Neil Patel

JANUARY 25, 2021

Let’s look at Google My Business first, since it will help you reach the widest audience. For good reviews, thank the reviewer and include an element of their text in your response. They also included a bit of promotional text to encourage the customer to sign up for a yearly package. Create a Quality Landing Page.

Landing Page 132

Landing Page Architecture Keywords Text 132

Content Marketing Institute

APRIL 27, 2018

I never thought I could use it to build an audience. The bio content or text is the most important element. Optimize bio link, offer, and landing page to drive leads with #InstagramMarketing, says @zorzini. Create an Instagram-specific landing page. The profile image. The bio link is also important.

Landing Page 112

Landing Page Editorial Team Social Media Editorial 112

Neil Patel

SEPTEMBER 11, 2020

The difference is it will appear at the top of search page results and on competitors’ profiles: With custom ads, you can add text snippets, choose a photo, and select the customer review you’d like to feature: You can also add value propositions to the bottom of your advertisements, such as sale and deal details or average response time.

Ads 145

Ads Landing Page Advertising Sales 145

Neil Patel

FEBRUARY 26, 2021

billion searches per day , Google gives you an incredible opportunity to get in front of the right audience. How do you create the right Google ads that get you in front of the right audience at the right time? There’s no denying the impact that a strong headline has on your audience. Address a problem your audience is facing.

Advertising 138

Advertising Landing Page Keywords Ads 138

Neil Patel

MAY 5, 2021

Text ads are the type you usually see on the primary Google search page. They offer display and text ads in association with highly targeted keywords. They combine display and text ads with targeted search terms. Create a Landing Page. Landing pages make tracking your visits very easy.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

NOVEMBER 23, 2021

Getting your products or services in front of the right audience is becoming increasingly more challenging. Broad reach : Thanks to the multiple asset types uploaded and the responsive nature of the ads, you can reach a wider audience. For example, your ad might show as a banner ad on one site and a dynamic text ad on another.

Ads 112

Ads Landing Page Text Copy 112

Neil Patel

SEPTEMBER 23, 2021

See, graphic design is about communication: sending the right message to your intended audience and showcasing what’s special about your brand. For starters, graphic design allows you to make a great first impression with your target audience. In graphic design, typography refers to how you arrange text within your advertisement.

Landing Page 133

Landing Page Ads Text Communication 133

Neil Patel

JUNE 23, 2021

Back up your claims with data and testimonials on your landing page/ad copy/ and social media adverts. The ‘free invoicing software’ ad above leads to a landing page, only to show that the software has a 30-day free trial. Communicate Value While Keeping Your Target Audience in Mind. Be Succinct.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Creative Little World

APRIL 19, 2023

In this blog post, I will dive into the basics of landing pages, including what they are, how they work, and their benefits. I’ll also cover the critical elements of an effective landing page and tips and best practices for creating one. Let’s start by getting a better understanding of how landing pages work.

Landing Page 52

Landing Page Persuasion Lead Generation Sales 52

Neil Patel

OCTOBER 5, 2021

For example, they should differ from industry to industry, audience to audience, and so on. An easy way to start segmenting your audience is by asking them questions. Use and Optimize Landing Pages. To achieve this, you must ensure the landing pages you link to match the ideas in messages you send.

Landing Page 145

Landing Page Retail Engagement Promotion 145

Neil Patel

JANUARY 28, 2021

The platform allows creators to record, edit, and customize high-quality videos with features like text, music, and calls to action. It also provides a range of collaboration tools, workflow features, privacy settings, and detailed analytics so you can understand what videos your audience likes. However, it also does a lot more.

Marketing 129

Marketing Landing Page Social Media Manufacturing 129

Neil Patel

AUGUST 6, 2021

Whether your product comes with ten features or two, you need to be talking about them across your website including your product descriptions, landing page , and even your homepage. Speak to Your Target Audience. You need to understand your target audience to write about your product features effectively.

Website 142

Website Landing Page Manufacturing Sales Copy 142