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18 Ways to Improve Your Organic Click-Through Rate (CTR)

Neil Patel

Creating localized content is great for SMEs who only operate in certain areas and in-person service businesses. Through localized content, you can target your audience efficiently—and receive high-intent customers as a result, who are already looking online for something you sell or offer. Build High Converting Landing Pages.

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How to Craft and Measure Profitable Funnel Conversions from Scratch

Neil Patel

Step 1: Create Lead-Capturing Landing Pages for Increased Funnel Conversions. You can create landing pages for visitors at any stage of the funnel. Ideally, your landing page should be higher converting than a purely informational page. Optimize Landing Pages for Top of the Funnel.

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Best Marketing Automation Software

Neil Patel

Freshmarketer is their intelligent marketing automation platform built to help small to midsize businesses save time, attract the right people, nurture their audiences, and make more money. From personalization and email campaigns to web content management and experience management, they offer something for everyone.

Marketing 145
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5 Steps to Optimize Web Content Like an SEO Expert

The Hoth

If you don’t routinely optimize web content, holding onto top SERP rankings will be next to impossible. However, some tried-and-true optimization tactics have yet to go out of style, like conducting targeted keyword research and creating excellent content that provides value to your audience.

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How To Create A Marketing Calendar That Will Streamline Your Campaigns

Neil Patel

Every task in your marketing calendar should revolve around attracting your target audience. Similarly, if you’re targeting employed adults, you’ll want to post content during normal break times, after work hours, and or weekends. How will they interact with my content? Step 1: Understand Your Customers.

Marketing 145
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How Online Copywriting Jobs From Home Can Boost Your Freelance Writing Career

BKA Content

Written Content Creation. Copywriting encompasses many types of content creation: Landing pages. Well-done branding builds trust with consumers and appeals to businesses’ target audiences, creating long-term relationships with customers. Apply to Content Creation Websites. Social media posts.

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The Ultimate Guide to SEO for Service-Based Businesses

BKA Content

Lists: Bullet lists are attractive on the page, good for featured snippets and useful for keeping readers interested. You need the secret sauce of SEO for your service-based business’s web content to rank high. Posting at least once a week (several times is even better) helps you stay connected with your target audience.

SEO 98