Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Blogtrepreneur

MARCH 3, 2024

Real estate lead generation is crucial for business success and growth. It helps create a consistent flow of prospects, increasing the possibility of converting leads into paying customers. Lead generation lets you center your marketing efforts on a particular demographic or audience.

Lead Generation 52

Lead Generation Social Media Advertising Ads 52

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Backlinko

MARCH 25, 2025

They’re built around topics you genuinely care about, have substantial audience interest, and offer clear paths to revenue. First, verify there’s an actual audience for your niche. Strong audience interest (49,500 monthly searches). It all comes down to the three Ps: Passion, Potential, and Profitability.

Blog 103

Blog Blogging Medical Finance 103

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 71

Content Content Creation Medical Brand Awareness 71

Neil Patel

NOVEMBER 19, 2021

Below, I’ll show you some techniques for getting more leads that actually work so you can successfully grow your business. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts. A/B Test Your CTAs.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Backlinko

DECEMBER 29, 2024

6 Essential Plumber SEO Strategies Ready to outrank your competitors and capture more high-value plumbing leads? Content Marketing Creating helpful, high-quality content for your audience is a big part of SEO. Lets look at how you can use content marketing to attract leads and instill confidence in prospective customers.

SEO 99

SEO Keywords Contractor Insurance 99

ContentWriters

JANUARY 9, 2025

Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. What is a Healthcare White Paper? For the main content, build your argument methodically.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. ToFu content is attracting the right type of audience that may not be aware of a particular company.

Content Writer 239

Content Writer Writer Content Writing 239

Neil Patel

SEPTEMBER 22, 2021

You can’t reasonably expect a 50 percent conversion rate on an audience of millions. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. To get started, open the Facebook Business Suite and create a new, custom audience.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong? Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

JANUARY 27, 2021

LinkedIn Newsletters Expand Your Audience. As a result, you’ll reach a wider audience and build more meaningful connections. By creating valuable content, your audience will view you as a trusted source of information — especially when they need the products or services you provide. LinkedIn Newsletters Help Generate Leads.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publisher 137

Neil Patel

JUNE 2, 2021

The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach. While it’s certainly easier to make ads on social media, YouTube is a powerful tool for brands looking to promote high-quality video content to a massive audience.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. These metrics also help highlight the topics that resonate with your audience. Are you meeting their needs?

Lead Generation 115

Lead Generation Content Brand Awareness Sales 115

Neil Patel

JUNE 29, 2021

Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel. This generally happens as a result of lead generation. Lead generation is simply one step.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Neil Patel

SEPTEMBER 10, 2021

From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. Companies strong in lead generation, but who need assistance in lead nurturing and conversion. If you are hurting for qualified leads, you should know you’re not alone.

Marketing 139

Marketing Lead Generation Retail Utilities 139

Contently

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Whether it’s a sleek sports car or a dependable minivan, the format you choose directly impacts how well your audience engages with it.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neal Schaffer

NOVEMBER 30, 2023

Blogging platforms are a must-have in this day and age, given that companies need to share their message online to connect with their audiences. Blogging might also provide SEO perks, allowing you to increase web exposure and boost your lead-generation efforts.

Blog 121

Blog Blogging Lead Generation SEO 121

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. This process is called demand generation. Overview of Demand Generation. Demand generation is vital as it helps position you differently with potential customers.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The host presents and the audience watches without really interacting. Even though webcasts typically aren’t interactive, features like audience polling can be highly beneficial.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

FEBRUARY 17, 2021

Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The key to an effective direct response marketing campaign is to know your target audience. Doing so ensures that only your target audience will respond to your campaign. Use Pop-Ups to Generate Leads.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Neil Patel

FEBRUARY 24, 2021

Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. This may sound easier said than done, but luckily, there are multiple strategies to turn LinkedIn into your own personal lead-generation machine.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

DECEMBER 30, 2021

Given its broad audience, marketers and businesses can’t afford to ignore Facebook if they want a fresh pool of prospects to target. However, there’s another reason why you should use Facebook: they provide many innovative tools to help anyone drive more attention to their products and services by targeting specific audiences.

Ads 133

Ads Advertising Lead Generation Text 133

Neil Patel

FEBRUARY 10, 2021

To turn that traffic into something useful later on, you need a lead-generating landing page for people at the top of the funnel. Ensure you measure the success of your home page as a landing page for leads at the top of the funnel. The best model for getting traffic depends on your goals, audience, and budget.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

JANUARY 12, 2022

The exact metrics you track, however, can vary by industry, target audience, even where users are in the marketing funnel. This specific metric is easily viewable through the Audience tab in Google Analytics account. Lead Generation. You know lead generation is vital to your organization’s growth.

Website 127

Website Landing Page Lead Generation Keywords 127

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. If you are creating a social media campaign, knowing those hashtags can help you reach that same audience. What are the general concepts that your target audience seems to be talking about a lot?

Marketing 137

Marketing Social Media Lead Generation Concept 137

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. Benchmark Email is a robust and feature-rich solution for email marketing, lead generation, marketing automation, and landing pages. VerticalResponse — Best Email Autoresponder For Lead Generation. Visit Get Response.

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Promoted Tweets. Trend Takeovers.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Contently

DECEMBER 27, 2022

Content Marketing Institute (CMI) predicts that companies will spend less on paid content and focus more on organic ways to gain audience share in the new year. The pandemic changed a lot of how buyers think and research, and it’s essential to make sure your content connects with today’s audience. Create short-form videos.

Content Marketing 123

Content Marketing Marketing Content Utilities 123

Quick Sprout

AUGUST 24, 2022

Create individualized welcome sequences for totally cold leads, local leads met in the field, senior VPs, and C-suite leads… any way you want to slice it. From there, your drip campaigns allow you to keep segmenting audiences and tweaking the messages and timing. OptinMonster — Best For Landing Page Lead Generation.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

BKA Content

OCTOBER 24, 2024

SEO for Pest Control Companies: Reach Your Local Audience Having a great reputation is vital for pest control providers, but it’s not enough. The best types of SEO for pest control businesses depend on how large your audience is, so you want an agency that takes the time to understand your needs.

Audience 52

Audience SEO Search Engine Optimization Contractor 52

Contently

DECEMBER 16, 2022

The focus is primarily on building and engaging their target audience and creating an SEO strategy. Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Leads Generated. Content leads can inform your content strategy. Lead Value.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Credible Content

SEPTEMBER 19, 2022

Step 2: Know your audience. Knowing your audience is as important as knowing your product. Every product has a unique personality, and this unique product personality caters to a certain audience. What does your audience crave for? In what social and cultural circles does your audience move?

Copy 130

Copy Copywriting Copywriter Writing 130

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. It’s easy to see how these tools help you cultivate audience, lead, and customer growth. GetResponse – Best for Automated Lead Generation. Pro — $99 per month.

Marketing 144

Marketing Landing Page Lead Generation Sales 144