Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. Studies show that poor-quality content decreases the probability of a sale by 40 percent. Creativity. How do you make that happen?

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

SEPTEMBER 4, 2024

The evolution of technology has brought rapid change to the sales landscape. For example, not long ago many sales teams heavily depended on writing cold emails and manually analyzing leads. Work smarter with Grammarly Learn more about what Grammarly can do for your business Contact Sales What is AI in sales?

Sales 111

Sales Lead Generation Communication Persuasion 111

Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. Define Your Target Audience You can’t create great content if you don’t know who you’re creating it for.

Content Marketing 113

Content Marketing Marketing Government Content 113

Neil Patel

JULY 15, 2021

After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Why Should You Create a Facebook Contest?

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Elna Cain

FEBRUARY 27, 2024

Content for these businesses is what helps drive their brand and sales. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience.

Content Writer 239

Content Writer Writer Content Writing 239

Income Diary

DECEMBER 24, 2023

How To Use ChatGPT To Critique Your Sales Copy and Get More Clients By Clive Cable I recently wrote some landing page copy to launch a new ad agency. It’s designed to be a Lead Generation message. Keep in mind I’ve been writing Lead Generation messages since 1990. What guarantees sales and what guarantees failure?

Sales Copy 119

Sales Copy Copy Sales Copywriting 119

Neil Patel

DECEMBER 16, 2020

As a result, you miss out on sales opportunities. You need to go further to engage your target audience and convert them by personalizing the whole marketing experience through interactive marketing tools. With just a few minutes of interaction, users get helpful, meaningful results—and you may make a sale. The answer is: Yes!

Sales 111

Sales Lead Generation Social Media Engagement 111

Contently

JULY 19, 2022

Marketing teams often spend a good chunk of time and resources on efforts to get new customers—think top-of-funnel blog posts, sales collateral, and everything in between. But creating post-sales content that helps improve the experience for new and long-term customers is just as crucial. Why post-sale content marketing matters.

Sales 130

Sales IT Search Engine Optimization Content 130

Content Hacker

JULY 7, 2023

For most introverts, making cold calls is one of the hardest parts of sales. And that’s probably why you’re googling “how to grow my business without sales calls.” ” Well, I’ve got good news for you: You DON’T have to rely on cold calling to generate sales leads for your business.

Sales 93

Sales Long Form Content Lead Generation Search Engine Optimization 93

Content Marketing Institute

JANUARY 14, 2019

The sales funnel is obsolete. The sales funnel doesn’t help predict anything about buyers: Not their mentality, not their movement through the buyer’s journey , and not when they might make a purchase. From sales funnel to lifecycle marketing: a (brief) history. The sales funnel aligns with that approach. Bold statement?

Sales 111

Sales Marketing Concept Digital Marketing 111

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Neil Patel

DECEMBER 18, 2018

For example, if your original sales pitch was logical, try a landing page that leverages emotions instead of logic. Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Whether it is a lead generation page or an e-commerce checkout page, use a 2-step.

Sales 111

Sales Landing Page Lead Generation Text 111

Content Hacker

AUGUST 18, 2023

Usually, this is all about segmenting your marketing (and your content) so you address each sales funnel stage (awareness, intent, desire, consideration). You invest time, energy, and resources into creating what you believe is a flawless sales funnel. You sit back confidently, expecting leads to pour in like water from a broken dam.

Sales 90

Sales Landing Page Marketing Copy 90

ContentWriters

JANUARY 9, 2025

White papers help you build authority, earn trust, and move prospects through complex sales cycles. Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Their primary value lies in lead generation, targeting decision-makers seeking solutions to complex problems.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Neil Patel

NOVEMBER 19, 2021

Below, I’ll show you some techniques for getting more leads that actually work so you can successfully grow your business. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts. A/B Test Your CTAs.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Content Marketing Institute

OCTOBER 8, 2017

Explore the company’s sales funnel. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.

Content Creator 111

Content Creator Audience Script Content 111

Neil Patel

SEPTEMBER 10, 2021

From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes. Systeme offers an all-in-one sales funnel software that enables you to build and manage your funnel like a boss. All too often, lukewarm leads are left to cool down.

Marketing 139

Marketing Lead Generation Retail Utilities 139

Neil Patel

SEPTEMBER 22, 2021

Retargeting is one of the best ways to close sales that didn’t happen. You can’t reasonably expect a 50 percent conversion rate on an audience of millions. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong? Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriting Copywriter 67

Contently

DECEMBER 26, 2022

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. These metrics also help highlight the topics that resonate with your audience. Overall, this will slow down your sales team.”

Lead Generation 115

Lead Generation Content Brand Awareness Sales 115

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The host presents and the audience watches without really interacting. Even though webcasts typically aren’t interactive, features like audience polling can be highly beneficial.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

FEBRUARY 10, 2021

These are the goals of your sales funnel. To get the most out of your leads in each stage of their purchasing journey, you should have a funnel conversion strategy for all levels of the funnel. If you have a website and a business, you can measure and create a sales funnel that converts, even if you’re starting from scratch.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Neil Patel

APRIL 2, 2021

Marketing your business can feel like an uphill battle, but it all comes down to making your target audience care about what you’re selling. If you do it well, demand generation can create awareness with your desired audiences, deliver more qualified leads to your sales team, and help link your marketing efforts to revenue.

Lead Generation 118

Lead Generation Sales Advertising Management 118

Neil Patel

FEBRUARY 24, 2021

Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. Credited with 97 percent of a business’ social media leads , LinkedIn is the platform every B2B marketer should be using to reach their audience and drive leads. B2B Objectives.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Neil Patel

NOVEMBER 5, 2020

This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience. If not, a survey can give you a clear picture of who your audience is and what they do. Her job primarily entails lead generation, sales management, and gathering competitive intelligence.

Retail 145

Retail Social Media Sales Lead Generation 145

Quick Sprout

JULY 22, 2022

Whether you’re starting a new list from scratch or just need an easier way to reach your audience, this guide has a solution for you. It’s easy to see how these tools help you cultivate audience, lead, and customer growth. Success with your email strategy starts with finding the right email marketing service.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Quick Sprout

AUGUST 24, 2022

Create individualized welcome sequences for totally cold leads, local leads met in the field, senior VPs, and C-suite leads… any way you want to slice it. From there, your drip campaigns allow you to keep segmenting audiences and tweaking the messages and timing. Contact the HubSpot sales team to request a free demo.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Content Marketing Institute

DECEMBER 3, 2018

Many brands leverage content marketing to generate qualified leads and boost sales. In fact, content marketing generates over three times more leads as outbound marketing and costs 62% less. When your goal is to generate leads, you need to incorporate that objective into an effective content marketing strategy.

Content Marketing 111

Content Marketing Marketing Lead Generation Content 111

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. Different segments of the sales funnel warrant different types of content. HubSpot provides some useful information on the types of content that are needed in different parts of the sales funnel.

IT 141

IT Content Social Media Brand Awareness 141

Quick Sprout

JULY 25, 2022

Starts at $15 Unlimited daily messages Lead generation tools 30 day free trial. In addition to the autoresponder, GetResponse makes it easy to manage your sales funnels and lead magnet funnels. You can even use ConvertKit to monetize your emails with built-in sales tools. What’s the best email autoresponder?

Landing Page 135

Landing Page Lead Generation Management Sales 135

Neil Patel

FEBRUARY 17, 2021

Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. The key to an effective direct response marketing campaign is to know your target audience. It’s a powerful technique for driving sales as it’s easier to sell to an existing customer than to a new prospect.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Contently

DECEMBER 16, 2022

The focus is primarily on building and engaging their target audience and creating an SEO strategy. Walk: Brands get more strategic, lean into lead generation and engagement, and carve out their share of voice in the market. Leads Generated. Content leads can inform your content strategy.

Content Marketing 114

Content Marketing Marketing Content Banking 114

Content Marketing Institute

OCTOBER 17, 2018

Your lead generation tools can automate the testing and identify when it reaches statistical significance – indicating you have enough data on which to make a sound decision about what content element converts better. Track conversions that lead to sales. Always keep in mind how your audience prefers to consume content.

Landing Page 111

Landing Page Editorial Lead Generation Social Media 111

Neil Patel

JUNE 29, 2021

Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel. This generally happens as a result of lead generation. Lead generation is simply one step.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Credible Content

JUNE 23, 2023

” and has a button that says “Buy Now” A sales email that says “You’re Invited to an Exclusive Webinar with ABC Expert” and explains how the webinar will help readers solve their problem and what they will learn from it. .” ” – Dan Kennedy, The Ultimate Sales Letter.

Copywriting 130

Copywriting Copywriter Promotion Persuasion 130