Contently

SEPTEMBER 18, 2024

So, what’s the key to successfully capturing curiosity in commercial audiences? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. But without a consistent brand underlying all your content, your most brilliant ideas will confuse your audience. Creativity.

Creativity 101

Creativity Content Marketing Marketing Content 101

BKA Content

FEBRUARY 17, 2023

7 Lead Generation Strategies for Home Improvement Companies If you are a freelance handyman, an interior designer, or a professional contractor who specializes in home remodeling, you may be wondering how to generate leads for home improvement projects.

Lead Generation 98

Lead Generation Contractor Search Engine Optimization Social Media 98

ContentWriters

FEBRUARY 15, 2023

Two and a half hours— that’s the amount of time the average person spends on social media every day. That may sound like a potentially frightening statistic to parents or even to social media users, who may be looking at their app activity stats as they read this. What Is Social Media Marketing?

Social Media 105

Social Media Media Brand Awareness Marketing 105

Quick Sprout

JULY 12, 2022

So, if you can build a website, newsletter, or social media profile that attracts the right kind of potential customers, you can get paid for directing that audience to the right business. Starting a lead generation business can be very profitable. 5 Steps to Start a Lead Generation Business.

Lead Generation 96

Lead Generation Landing Page Advertising Ads 96

BKA Content

JULY 28, 2023

Content Marketing Vs Social Media Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, social media marketing is a major contender for the throne. In the matchup of content marketing vs social media marketing, which channel would win?

Social Media 95

Social Media Content Marketing Media Marketing 95

Neil Patel

JULY 15, 2021

With close to 3 billion active monthly users , Facebook is the biggest social media platform on the planet. After all, the key to successful marketing is to define your target audience and meet them on their favorite platforms. They’re an excellent way to drive engagement and build an active audience for your business.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Elna Cain

FEBRUARY 27, 2024

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a social media monitoring tool.

Content Writer 239

Content Writer Writer Content Writing 239

Smart Blogger

DECEMBER 29, 2023

So you’ve heard about the magic of LinkedIn lead generation and are curious whether it can work for you. Well, the good news is that transforming your LinkedIn profile into a lead-generating engine is totally doable with the right approach. Why LinkedIn for Lead Generation? Let’s dive right in.

Lead Generation 59

Lead Generation Social Media Brand Awareness Education 59

Contently

AUGUST 23, 2024

It also makes sure everyone is on the same page when it comes to goals, Key Performance Indicators (KPIs), the target audience and how content fits in with the overall marketing strategy. Are you hoping to create more brand awareness for your new FinTech app or improve lead generation for new bank customers? Why or why not?

Content 69

Content Content Creation Medical Brand Awareness 69

Neil Patel

NOVEMBER 19, 2021

Below, I’ll show you some techniques for getting more leads that actually work so you can successfully grow your business. How Lead Generation Works. If you’re unfamiliar with lead generation, it’s a simple concept to learn. We can break the lead generation process into two parts. A/B Test Your CTAs.

Lead Generation 141

Lead Generation Social Media Sales Brand 141

Blogtrepreneur

MARCH 3, 2024

Real estate lead generation is crucial for business success and growth. It helps create a consistent flow of prospects, increasing the possibility of converting leads into paying customers. Lead generation lets you center your marketing efforts on a particular demographic or audience.

Lead Generation 52

Lead Generation Social Media Advertising Ads 52

Smart Blogger

JUNE 29, 2023

The secret lies in lead generation. Lead generation isn’t just a fancy term, but a pivotal strategy that can create explosive growth for your business. And by understanding and applying effective lead generation tactics, you can tap into a world of potential customers just waiting to be converted.

Lead Generation 60

Lead Generation Landing Page Utilities Social Media 60

Neil Patel

JANUARY 27, 2021

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. LinkedIn Newsletters Expand Your Audience. Like most social media algorithms , LinkedIn rewards content that people interact with the most.

Brand Awareness 137

Brand Awareness Lead Generation Social Media Publishing 137

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. The only scenario where you’d want to use something like this is when you’re dealing with a proven target audience or when your brand is looking to maximize its reach.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. If you are creating a social media campaign, knowing those hashtags can help you reach that same audience. Are fewer people tweeting about it as time goes on? Content Ideation.

Marketing 137

Marketing Social Media Lead Generation Concept 137

ContentWriters

JANUARY 9, 2025

Get it right, and you’ll have a lead-generating asset that positions your organization as a thought leader. Like a business white paper , medical or healthcare white papers can vary in length depending on the content and the audience. What is a Healthcare White Paper? For the main content, build your argument methodically.

Healthcare 59

Healthcare Medical Writing Lead Generation 59

Neil Patel

JUNE 29, 2021

Customer Acquisition Versus Lead Generation. There may be some confusion about the difference between the two, but it’s actually simple: Lead generation is one step of the customer acquisition funnel. This generally happens as a result of lead generation. Lead generation is simply one step.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Copywriter Collective

FEBRUARY 28, 2025

Instead of getting positive results, your content has a high bounce rate, low engagement, and does not lead your audience to convert. Maybe, its not that the content is bad but the right content that your audience needs is not met enough. So what are you doing wrong? Awareness: Attract and inform.

Content 67

Content Search Engine Optimization Copywriter Copywriting 67

Neil Patel

FEBRUARY 17, 2021

Direct response marketing is any marketing technique designed to elicit an immediate response from your target audience. This strategy can also include: landing pages social media ads email paid ads TV/radio commercials. The key to an effective direct response marketing campaign is to know your target audience.

Recruitment 141

Recruitment Marketing Social Media Lead Generation 141

Freelance Union

APRIL 16, 2024

Yet, to stand out and attract the right types of clients in today’s market, freelancers need to be methodical and strategic in their lead-generation efforts.   However, for those who are stretched in terms of time and resources, generating winning leads regularly isn’t always possible.

Freelance 105

Freelance Lead Generation Prose Social Media 105

Neil Patel

JUNE 22, 2021

billion monthly active users , Facebook is the world’s most popular social media platform. From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. traffic engagement app installs video views lead generation messages. With over 2.74 Awareness Goals.

Marketing 145

Marketing Social Media Advertising Ads 145

Neil Patel

APRIL 22, 2021

None of these common call-to-action triggers will probably get you the desired result, because your target audience is more knowledgeable than ever before. One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. It’s hard to tell.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

APRIL 19, 2021

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. Tailored Audiences. Promoted Tweets.

Advertising 128

Advertising Ad Copy Social Media Brand Awareness 128

Neil Patel

NOVEMBER 19, 2021

It’s the platform’s newest creation, designed to iron out the time-sucking road bumps in social media management and make it easier for businesses to manage their Instagram and Facebook profiles. One of the most interesting features of Insights is the Audience section. There’s also a potential audience tab.

Social Media 139

Social Media Management Ads Media 139

Neil Patel

FEBRUARY 10, 2021

To turn that traffic into something useful later on, you need a lead-generating landing page for people at the top of the funnel. They may find it through your PPC ads, in search results, or even through social media. Ensure you measure the success of your home page as a landing page for leads at the top of the funnel.

Landing Page 133

Landing Page Lead Generation Social Media Sales 133

Copyhackers

SEPTEMBER 13, 2022

When you’re stuck on how to grow your business – including getting client leads or MQLs – lead generation ideas can get you unstuck. Whether your business is B2B or B2C, if you operate online, you should be focused on lead generation. Let’s get this out of the way: Do leads (i.e.,

Lead Generation 52

Lead Generation Retail Landing Page Social Media 52

Content Marketing Institute

OCTOBER 8, 2017

As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. Follow them on social media. The post Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience appeared first on Content Marketing Institute.

Content Creator 111

Content Creator Audience Content Script 111

Bramework

JANUARY 3, 2025

Building your online brand is a twofold process: creating compelling content and effectively promoting it across social media platforms. The new Bramework Social Media Content Generator is a game-changing tool designed to simplify and enhance your content promotion efforts. content creators). content creators).

Content Creator 52

Content Creator Script Post Social Media 52

Neil Patel

JULY 28, 2021

Your content strategy should focus on producing quality content, engaging with your audience, and measuring your successes and failures. The company divides the sales funnel into three key areas, and then lists the appropriate content asset types for each in the graphic below: Step #2: Research Your Audience for Your Content Strategy.

IT 141

IT Content Social Media Brand Awareness 141

Neil Patel

SEPTEMBER 22, 2021

You can’t reasonably expect a 50 percent conversion rate on an audience of millions. Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page. To get started, open the Facebook Business Suite and create a new, custom audience.

Lead Generation 139

Lead Generation Landing Page Ads Advertising 139

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. But reaching that massive audience is harder than ever before. Reason 1: Nurture More Leads and Organic Conversions.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

MAY 16, 2021

Until one day when a new media marketing era started that made people socialize online. These new social media platforms also became a breeding ground for publishers to attract eyeballs on their content and to try and attract direct traffic from those sources. The ‘big daddy’ is Google. Want an example?

Social Media 145

Social Media Search Engine Optimization Engineering Ads 145

Contently

SEPTEMBER 5, 2024

To resonate with your audience, your content needs to blend storytelling with solid data , making your success stories both engaging and credible. Whether it’s a sleek sports car or a dependable minivan, the format you choose directly impacts how well your audience engages with it.

Storytelling 52

Storytelling Search Engine Optimization Finance Content Creation 52

Neil Patel

DECEMBER 20, 2020

Webcasting can be leveraged for a broad scope of use cases, like lead generation, customer support, internal company communications, and so much more. The host presents and the audience watches without really interacting. Even though webcasts typically aren’t interactive, features like audience polling can be highly beneficial.

Communication 145

Communication Lead Generation Sales Collaboration 145

Neil Patel

AUGUST 18, 2020

Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. Furthermore, we take this information and use it to create strategic, high-profit campaigns that meet your audience where they are. . All while helping those in your audience make an informed decision to buy.

Agency 144

Agency Landing Page Consulting Digital Marketing 144

Neil Patel

OCTOBER 27, 2021

It tells you what your audience is searching for (not what you think they are searching for), what’s bringing in traffic for your competitors, and opportunities for content creation. Check Your Target Audience. You need to understand your audience’s search intent. What sites does my audience use to find answers?

SEO 145

SEO Keywords Architecture Social Media 145

Buffer

NOVEMBER 8, 2023

  For example, terms like ‘ social media management tool ’ and ‘ social media analytics ’ are essential to us at Buffer since that’s a big part of what our product does.   Time on page indicates how deeply your audience is engaging with your content.

Content Marketing 120

Content Marketing Marketing Social Media Search Engine Optimization 120