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It’s a mistake to write 2,000-plus-word blog posts only because you heard long-formcontent delivers higher rankings. A more thoughtful approach is required to attract an audience and keep it reading.
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. And certainly not for audiences.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Like this: This insight tells you what resonates most with their audience. Search a potential keyword on YouTube, and Ubersuggest reveals its: Monthly search volume Related terms The questions your audience is asking Like this: This helps you optimize video titles, descriptions, and tags for better discoverability on YouTube.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. When should you repurpose content? Long-formcontent to blog post.
” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length.
Although there have been claims that Google bias slants search results against particular political leanings, when it comes to search engines, Google bias overall tends to trend more toward erring too heavily on the perceived wants of their audience. It’s just because you wrote great content. Create Long-FormContent.
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a social media monitoring tool.
All you have to do is repackage those valuable tidbits and present them to your audience. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Some viewers love to sit and consume two hours of content at once.
The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. Fast forward ten years and Instagram is finally getting into the long-formcontent game. Create Shareable Content.
And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience.
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. Having a professional business writer behind your content is an investment in your companys growth.
For example, if youre brainstorming marketing ideas, you can upload a detailed research report on your audience, market, and previous performance. Claude can generate long-formcontent and stay on topic, which is particularly useful for complex, nuanced subjects.
But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Replace writerly words Only use jargon if you’re writing for an expert audience who use that jargon themselves, too. So, think about what works for you and your audience.
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. On YouTube, you have the opportunity to go in-depth about your offers and to show your audience how they can benefit them. Let’s dig in. Why YouTube? And you’d be right!
Long-form #blogs are heavy hitters in the #content world, says @JuliaEMcCoy. Many marketers mistakenly think long-formcontent is too daunting for readers. And, of course, when your readers engage , they likely spend more time with your content and on your site. Call-to-action-centered content.
Blogs can help SEO , but to do this effectively, you need to target low-competition keywords that your audience is actively searching for. Target long-tail keywords that are easier to rank for and more specific to your audiences needs. A better approach?
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on social media. If you don’t direct prospects to the next step, they’re more likely to leave without purchasing or even engaging with more content.
Know Your Target Audience 2. ” Consider Long-formContent The Benefits of Long-FormContent Marketing Tips for Creating Effective Long-FormContent Time To Be Consistent With Your Blog Writing! These are factors that can help you build trust with your audience.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Builds Trust with Your Audience 3.
From personal experience, and observation of other metrics from clients and colleagues, it is clear that short-form status updates are proving to get more comments and shares than LinkedIn long-form articles. Short status updates get more comments & shares than long-formcontent published on #LinkedIn.
On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Like every part of marketing, it’s about knowing what your audience is looking for and speaking to that in your request. Keep the Content Detailed and Deep. If you write longcontent, it will naturally have to be detailed.
In B2B marketing, which we’ll focus on here, a white paper is a piece of long-formcontent similar to an ebook, often formatted as a report or guide. White papers are not advertisements; they are documents that contain useful information for an audience, regardless of whether the reader becomes a customer.
Who wants to grow their blog’s audience? But one of the other key messages in Tim’s podcast that really stood out to me was this statement that he made: ‘The most labor-efficient way to build readership over time is long-form evergreen content.’ LongFormContent.
By telling stories of those who don’t have that luxury, they can reach the best help audiences. As you build content, don’t be afraid to pull in other voices. Subject matter experts can help you appeal to a broader audience and dive deeper into topics your audience cares about. Offer Interactive Content: QVC.
There are reasons why journalists and content strategists have developed processes like style guides, content briefs, fact-checking, and developmental edits. Do: Sharpen your audience understanding Create an AI-powered marketing persona. and you’ll see exactly what points your content needs to address.
We’ll dive into defining clear objectives, pinpointing your target audience, and articulating key messages that resonate. Types of Creative Briefs Here at Content Hacker , we emphasize the importance of strategic long-formcontent marketing. Plus, tips on leveraging technology for better collaboration.
Since PR campaigns are so effective at reaching new audiences and swaying public opinion, it should be no surprise that they work well for marketing purposes, too. Thats because nano-influencers (between 1,000 and 5,000 followers) boast the highest engagement rates with their audiences. Webinars and live virtual events.
Essentially, evergreen content is any form of content that’s continually relevant. Meaning your audience can enjoy it today, months from now, or even years from now. It just means you should cover the areas that are of interest to your audience currently. How Evergreen Content Builds Your Brand.
And incredible content marketing leads to mega-growth like: 67% more leads. Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. In this blog post, we’ll: Break down how content strategy services work.
However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. 10 Current Trends in Content Marketing.
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research.
1 Know your audience Tailor your content to resonate with your professional network. For example, if you work in education and your audience is made up of teachers, then your content should address topics relevant to education. 2 Keep it concise Don’t lose your audience with a long-winded post.
Building a content marketing strategy First things first: Before you even think about writing your first post or reaching out to a freelance writer, you have to define and document your overall marketing strategy. The best way is to ask your audience members. Ask them what kind of content they’re interested in seeing from you.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketers have a unique ability to craft compelling messages that resonate with their audience and drive business growth.
The first step in developing a luxury marketing strategy is to understand your audience. Just make sure to find influencers who already operate in the luxury space and whose audience buys the products they promote. You want to work with the few who have the audience to back it up. Understand the Luxury Customer.
Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to. Additionally, you can use AI to generate new ideas, research new SEO keywords/hashtags, or outline long-formcontent like web page copy or blog articles. What are the best AI copywriting prompts?
Consistently updating your channel with content will keep your channel feed active, increase your presence on YouTube, and help you build an audience. You should aim for a minimum of one video per week, but the right amount of content depends on your audience, your goals, and your content.
Beyond buying ad space, AdBuilder supports SMBs by using algorithms to target specific audiences. SMBs can decide how much they’re comfortable spending, which cities they’d like their ads to play in, and how to focus on well-defined target audiences. How Much Do iHeartRadio Ads Cost? 5 Tips for an Effective iHeartRadio Ad Campaign.
Don’t forget that most of your audience will be reading your advice on a screen, so consider how they might skim it for the information they’re looking for. Think about your target audience and find examples that they can easily relate to so they feel they must follow your advice to be successful. Short paragraphs will, too.
This will make it easier for you to understand the concept and learn how to adapt your content to it. HANDPICKED RELATED CONTENT: Google’s Featured Snippets FAQ: How to Get More Traffic From Search Engines. Long-formcontent. Don’t disregard long-formcontent when optimizing for audio.
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