This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
It would be easy to assume that long-formcontent is no longer relevant these days. In a world consumed by TikToks and the endless scroll, it seems like short-formcontent reigns supreme. Learning how to create long-formcontent is therefore a waste of time. And certainly not for audiences.
? ?. Editor’s note: Given the ongoing need for brands to use socialmedia strategically, we are sharing this article updated from its original publication last year. Curious as to whether user trust has deteriorated to the point where socialmedia is no longer a safe space for your brand to play at all? You’re not alone.
Content Marketing Vs SocialMedia Marketing: Finding the Right Balance For a long time, content was the king of online marketing. Now, socialmedia marketing is a major contender for the throne. In the matchup of content marketing vs socialmedia marketing, which channel would win?
Yes, when you write a quick email or socialmedia update, it’s possible to jot down your thoughts as if you’re actually chatting on the phone. But when writing long-formcontent or when you’re still figuring out your ideas, writing in a conversational tone is more challenging. Dammmmmnnn.
Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. This is similar to what I do with my audience. This is ToFu content to help them decide if they ACTUALLY need a socialmedia monitoring tool.
Think of all the effort that goes into creating one piece of long-formcontent—whether it’s text, audio, or video. Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on socialmedia, etc. All these iterations fall under content repurposing.
Are you tired of hearing that no one reads long-formcontent anymore? Long gone are the days when readers had short attention spans. In fact, engaging long-formcontent is making a powerful comeback in the digital world. Well, we’re here to challenge that misconception!
Yet, many businesses struggle to create compelling content that connects with their audience and drives valuable action. Most of these are likely lacking one thing in common a dedicated business content writer. Having a professional business writer behind your content is an investment in your companys growth.
” Start by thinking about the questions your audience is asking and the problems they’re trying to solve. This begs the question—how long should your article be? Knowing how to write an article that ranks well means understanding the importance of content length.
At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. I knew if I didn’t switch to a more video-friendly content format, I’d be doing them a major disservice. Let’s dig in. Why YouTube? We call this microcontent.
And the benefits of repurposing content exceed above and beyond time-saving. All three (cross-posting, reposting, repurposing) are ways to reuse your existing content. Cross-posting is when you share a piece of content as-is on another socialmedia platform. The commonality?
All you have to do is repackage those valuable tidbits and present them to your audience. Automated video creation is the act of using video editing software to automatically create short, interesting videos you can use for marketing and promoting your content. Some viewers love to sit and consume two hours of content at once.
Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.
When Instagram launched in 2010 with its visually-focused platform, it disrupted the socialmedia scene. The answer has typically been super-long captions, stories, or creative posts that make up a series. Still, Instagram was never really the place for long-formcontent. What Are Instagram Guides?
Blogs also present an opportunity for shareable content that supports socialmedia strategies and keeps existing customers engaged with your brand. You can even use blogs to support videos, podcasts, and other similar media, offering different ways for people to discover your content. A better approach?
Digital PR is the online equivalent of this and entails networking with bloggers, socialmedia influencers, and online publications (like The New York Timess website instead of the print newspaper). Only after youve built a strong rapport should you broach the topic of forming a partnership for backlinks and shout-outs.
By telling stories of those who don’t have that luxury, they can reach the best help audiences. As you build content, don’t be afraid to pull in other voices. Subject matter experts can help you appeal to a broader audience and dive deeper into topics your audience cares about. Is short or longcontent better?
In today’s media-driven world, businesses must find a way to attract audiences’ attention and keep it. This is where written content comes into play. Written content is often how potential customers generate interest in your company, get details about products and become convinced to learn more or walk away.
About two years ago, LinkedIn opened its publishing platform to all members, allowing them to publish blogs directly and promote their content throughout the LinkedIn network and beyond. While LinkedIn is primarily a B2B socialmedia platform, both B2B and B2C brands can benefit from publishing on it. ChuckHester Click To Tweet.
As a refresher, engagement happens when people interact with your brand in some way but aren’t necessarily interested in making a purchase, like when they share your content on socialmedia. Socialmedia: Likes, shares, and comments. This is particularly important when optimizing content for organic search.
However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. 10 Current Trends in Content Marketing.
If I can’t begin a blog post, I’ll use an AI writing tool to help me start it or just give me an angle to think about for my content piece. For example, suppose I need an angle for my eCommerce post using socialmedia. These are defunct socialmedia platforms or tools.
As a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience – ultimately driving profitable customer action – it has become an indispensable part of any digital marketing strategy. Builds Trust with Your Audience 3.
SEO, PPC, even some socialmedia sites can drive online sales for your luxury brand. The first step in developing a luxury marketing strategy is to understand your audience. This could be a socialmedia platform you want to pay particular attention to; it could be Google; it could even be a custom app.
Utilize Long-Form Blog Posts with Strong SEO Practices Benefits of Long-FormContent: 4. Promote Your Content How To Grow My Business without Sales Calls: Now You Know Content Marketing: The Key to Automatic Lead Generation on Steroids (No Phone Calls!) Create Comprehensive Guides 2. Here’s why.
From utilizing blog post templates to conducting keyword research for SEO, there are numerous ways to ensure your content remains relevant and appealing. We’ll also discuss how socialmedia marketing is crucial in generating topic ideas, promoting your posts, and keeping readers interested. Know Your Target Audience 2.
However, short-form copywriting like socialmedia posts and product descriptions are simple enough for AI to handle, and because they’re used so frequently, it makes sense to automate them. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.
There’s no denying that socialmedia can be a powerful tool for your brand. Showing up consistently with helpful and unique content for social platforms helps you generate awareness for your brand. But this can be tricky as you navigate socialmedia algorithms to get your content noticed.
On the flip side, even sites with amazing content that can’t pitch themselves well don’t get backlinks. Like every part of marketing, it’s about knowing what your audience is looking for and speaking to that in your request. Keep the Content Detailed and Deep. If you write longcontent, it will naturally have to be detailed.
You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly socialmedia, to craft personal brands that attract countless people to their websites and socialmedia accounts. Look at those social share numbers though!
Can you run a socialmedia account only using AI? See, it’s hard coming up with new content consistently, but I’m a bit of a purist when it comes to what I share on socialmedia and how I share it. Here are the results. But for the week I focused on, the posts achieved solid metrics.
Creating link-winning infographics is typically a three-step process: Pick a topic highly relevant to your target audience and make it as specific as possible (e.g., if your niche is socialmedia, focus on a single platform that’s hot). White papers are among the best types of cornerstone content. SEO Click To Tweet.
Is Content Marketing Worth It for Your Business? In the digital era, content marketing holds a significant position. Its importance comes from facilitating business-audience connections, fostering trust, and delivering tangible outcomes. However, as the digital landscape evolved, so did content marketing strategies.
So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. Step 1: Find Your Audience. To determine which content formats work best for your business, you must understand your audience. SocialMedia.
Content distribution is the process of sharing, promoting, and repurposing your content across a variety of marketing channels. These may include socialmedia platforms, email marketing, paid ads, and other websites. Like your website, blog, and socialmedia accounts. However: It can get expensive.
There are reasons why journalists and content strategists have developed processes like style guides, content briefs, fact-checking, and developmental edits. Do: Sharpen your audience understanding Create an AI-powered marketing persona. and you’ll see exactly what points your content needs to address.
And incredible content marketing leads to mega-growth like: 67% more leads. Businesses of all kinds, from all industries, need effective content marketing — and content marketing strategy services help them deliver that for their audiences. In this blog post, we’ll: Break down how content strategy services work.
Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, socialmedia posts, infographics, etc.) This content is created for and targeted toward a specific audience with the goal of attracting new customers, retaining existing ones, and building brand recognition.
People want to learn SEO and socialmedia marketing from me. So, I’ve created a ton of videos on those topics and organized them into different sections: This organization makes it easy for people to get an idea of what types of content I publish. This will keep your audience engaged and coming back for more.
SocialMedia Trends – Where Should You Focus Your Energy. In our last episode I covered seven trends in socialmedia and blogging. Consider your style, topic, audience, and objectives and goals. Save some time and effort for new ways to build your audience, brand, and engagement. Focus on conversions.
Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Does it align with any of your content personas? Make smart channel choices.
If you are familiar with content curation , you know it typically involves third-party content – taking great insights you’ve discovered and putting your brand’s spin on it (making sure you credit the original source, of course) to create something new and useful for your audience. Do your keyword research.
Building a content marketing strategy First things first: Before you even think about writing your first post or reaching out to a freelance writer, you have to define and document your overall marketing strategy. The best way is to ask your audience members. Ask them what kind of content they’re interested in seeing from you.
In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Marketers have a unique ability to craft compelling messages that resonate with their audience and drive business growth.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content