Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. White papers are among the best types of cornerstone content.

SEO 111

SEO Social Media Content Landing Page 111

Neil Patel

JUNE 14, 2021

The first and most critical part of creating compelling content is understanding what your target customers want to learn. Here’s how you learn more about who your audience is by reviewing your Facebook Page Insights. Instead of writing short posts, you should be doing extensive research and producing in-depth content.

Marketing 140

Marketing Storytelling Social Media Promotion 140

Content Marketing Institute

AUGUST 31, 2023

There are reasons why journalists and content strategists have developed processes like style guides, content briefs, fact-checking, and developmental edits. Do: Sharpen your audience understanding Create an AI-powered marketing persona. and you’ll see exactly what points your content needs to address.

Content Marketing 135

Content Marketing Marketing Content Proofreader 135

ContentWriters

NOVEMBER 16, 2022

It includes everything from ebooks to videos to webinars. There isn’t a “one size fits all” approach to content marketing. So, it’s important to consider what formats will engage your particular target audience. In this guide, we’ll discuss common content types and their use cases. Step 1: Find Your Audience.

Marketing 98

Marketing Content Social Media Long Form Content 98

Content Marketing Institute

AUGUST 19, 2018

For instance, you can look at how traffic driven by inbound content activity contributes to form completions. Performance by content type – Track the same metrics as above by content type (blog, guides, webinars, etc.) Performance by publication date – Determine what content performs well over time.

Content 99

Content Editorial Long Form Content Content Marketing 99

Neil Patel

FEBRUARY 22, 2021

However, to maintain their growth, marketers must also stay tuned into the ever-changing content marketing landscape. Being able to anticipate trends and changes in audience behavior based on technology trends and updates can help you adjust your strategy and get ahead of the wave. 10 Current Trends in Content Marketing.

Content Marketing 139

Content Marketing Marketing Content Social Media 139

ContentWriters

NOVEMBER 23, 2022

Many presenters find it easier to talk to an audience than to a camera. Recorded webinars are a great way to create material you can turn into an online course. To host your webinar, you can live stream on Facebook, LinkedIn, or Instagram or use a paid platform like Zoom, WebinarGeek , or GoToWebinar. Embedded Videos.

Content 98

Content Electronics Concept Text 98

Neil Patel

OCTOBER 18, 2021

As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month. Review Last Quarter’s Content Metrics.

Content 134

Content Content Creation Social Media Promotion 134

Neil Patel

JUNE 28, 2021

Personally, I find long, in-depth content works the best for generating leads and ranking well. For example, some of my posts are over 10,000 words and require a full table of contents! My readers love long-form content (the stats back it up), so I keep delivering. Look at those social share numbers though!

Brand 145

Brand Finance Social Media Long Form Content 145

Contently

MAY 9, 2024

First, figure out who your audience is; who are you trying to reach? It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run. That’s exactly the type of insight the agency’s audience of employers needs to help fill roles.

Proofreader 109

Proofreader Writing Recruitment Brand 109

ContentWriters

MAY 15, 2024

As you strive to capture audience attention, build authority, and drive conversions, it’s essential to understand the best use of short-form vs. long-form content. Each format has its place within a comprehensive content strategy. What Is Long-Form Content? What Is Long-Form Content?

Long Form Content 59

Long Form Content Content Social Media Entertainment 59

BKA Content

MAY 18, 2023

Access the Power of Affiliate Sales When you successfully expand the readership of your content, you unlock opportunities to work with brands that want to sell their products or services to audiences like yours. This online monetization strategy is one of the most common modern monetization methods for online content.

Content 98

Content Content Writer Content Creator Consulting 98

Content Hacker

MARCH 2, 2023

Content Marketing Types of Inbound Content How to Create an Effective Inbound Content Marketing Strategy 1. Identify Your Target Audience 3. Develop a Content Calendar 5. To put it simply, inbound content marketing is a type of inbound marketing. Content marketing is the process of creating that content.

Content Marketing 88

Content Marketing Marketing Content Content Creation 88

Content Hacker

APRIL 14, 2023

The Best Marketing AI Tool for General & Short-Form Content (Headlines, Emails, Social Posts): ChatGPT Plus Short-form marketing content – including social posts, emails, and even headlines – is vital to publish every single day. The tool to use to help you produce short-form content? One more example.

Content Creation 89

Content Creation Long Form Content Marketing Content 89

Content Hacker

OCTOBER 25, 2022

Generally, you’ll see an emphasis on the benefits of strategy as well as content creation statistics that showcase the following: What content types B2Bs are focused on. Which content types play well with B2B audiences. How B2Bs plan and spend their content budgets. Visual Content Marketing ROI Statistics.

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

APRIL 9, 2018

Though a lot of work must happen before you reach this point, the distribution phase is ground zero for your content marketing program – the point where your goals, audience insights, tactical choices, and creative executions get put to the test. Does it align with any of your content personas? Make smart channel choices.

Editorial 111

Editorial Content Promotion Social Media 111

Freelance Writing Jobs

SEPTEMBER 3, 2024

If you’ve chosen to specialize in SEO content writing, for example, you might take advanced courses in the latest SEO techniques or content marketing strategies to refine your expertise. Attend virtual conferences and webinars. Sub-reddits like r/freelanceWriters and r/freelancewriting are particularly useful.

Freelance 90

Freelance Portfolio Pharmaceutical Healthcare 90

ContentWriters

DECEMBER 6, 2023

A B2B content marketing strategy is a comprehensive plan that outlines the following: What content will be made (content types) Why it’s being made (content goals) Who it’s for (target audience) Where it will be shared (distribution strategy) How it will be measured (content KPIs) Content strategies are not static.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Content Hacker

APRIL 20, 2023

In the digital age, it’s essential to construct a robust online presence and interact with potential customers by offering them value through content. This builds trust and affinity with your audience, which can translate to sales. Create Content Tailored to Your Audience 2. Leverage User-Generated Content 3.

Sales 89

Sales Content Marketing Marketing Content 89

Neil Patel

JANUARY 31, 2022

Select your target audience. Target your audiences carefully: With paid ads, you’ll generally pay for each click, so use targeting to limit your audience as much as possible. Content marketing can be highly effective, but many e-commerce businesses struggle to create high-quality content. Set your budget.

Brand Awareness 107

Brand Awareness Marketing Social Media Digital Marketing 107

BKA Content

JUNE 28, 2024

Your audience is out there; you just have to help them find you. That’s where SaaS content marketing comes in. Content Marketing For SaaS Companies Content marketing remains one of the most effective strategies for SaaS companies. Make adoption easy with educational content, like how-to guides, tutorials, and webinars.

Content Marketing 52

Content Marketing Marketing Content Long Form Content 52

Contently

APRIL 9, 2024

You don’t want your audience to feel like your content is repetitive across all channels, so you’ll need to get creative with your remixes and make sure you’re continuing to deliver value, regardless of the medium. Despite all the advantages to content repurposing, not every piece can be recycled and reused.

Long Form Content 52

Long Form Content Content Social Media Content Creation 52

ContentWriters

MARCH 13, 2024

Like an eBook, a white paper is a type of long-form content used to showcase an organization’s authority in its industry. An eBook would be better suited for a non-technical reader, whereas the audience of a white paper tends to be practitioners. What Are the Similarities of eBooks and White Papers?

Content Marketing 59

Content Marketing Marketing Proofreader Long Form Content 59

ContentWriters

DECEMBER 20, 2023

It’s taking a single piece of content like a blog post and transforming it from one static asset into many others, like an infographic, podcast, video, or social media post. When you repurpose content, you can reach a much larger audience on a leaner budget when compared with creating only on net new content.

Marketing 59

Marketing Content Long Form Content Social Media 59

ContentWriters

SEPTEMBER 20, 2023

Executing a content strategy that engages your audience at various stages of the buyer journey involves many moving parts. Having a content marketing editorial calendar can help you and your team stay organized. These could include the content type, publishing channel, target persona, CTA, publish date, or something else.

Editorial 59

Editorial Content Marketing Marketing Content 59

Buffer

DECEMBER 5, 2023

And the benefits of repurposing content exceed above and beyond time-saving. Reposting content is when you republish a piece of content on the same platform. For example, you repost a writeup on X (formerly Twitter) that previously got a ton of engagement and positive response from your audience.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52

Content Hacker

JUNE 15, 2023

Here’s what you need in your hire: Industry Expertise An industry expert understands your niche and has the ability to create relevant, informative content that resonates with your audience. True Content Writing Skills A skilled content writer crafts engaging articles that keep readers hooked from start to finish.

Writer 93

Writer Content Creation Content Creator Storytelling 93

Smart Blogger

MARCH 10, 2023

Prospective clients are willing to pay a higher rate to writers who understand their industry and their audience. And to create excellent marketing and blog content for a client, you need to know how to speak directly to their prospects or customers. Long-form content writing has a conversational and accessible writing style.

Freelance 120

Freelance Writing Finance Script 120

Intergrowth

NOVEMBER 6, 2022

Unlike traditional marketing, content marketing isn’t primarily focused on promoting products or even promoting your brand. Content marketing is about creating and sharing content that your customers and audience find useful. Content marketing comes in all sorts of formats. Why Invest in Content Marketing?

Content Marketing 75

Content Marketing Marketing Content Agency 75

Moz

JANUARY 16, 2019

The bulk of Zach’s day was instead focused on editing posts, making changes himself, adding comments and suggestions for the author to fix, and checking for regurgitated content. Stellar, long-form content was priority number one. So Zach wasn’t just looking for technically-correct content.

Promotion 57

Promotion Content Social Media Manufacturing 57

Express Writers

SEPTEMBER 24, 2024

Even though technology offers ways to mass produce products, services, and content, audiences are still drawn to the magic of human craftsmanship. Even with the appeal of human-created products and services, content consumption will be led by AI, just not in the way most people expect. Image from Hushly 3.

Content Creation 52

Content Creation Writer Content Content Creator 52

ProBlogger

SEPTEMBER 28, 2016

A brand’s story allows it to connect with its audience and help them own the brand’s experiences. To find the best and most useful products for my audience that can help them succeed. Listing down your core values and sharing them with your audience helps you build trust and immediately connect with your ideal readers.

Brand 53

Brand Blog Blogging Lead Generation 53

Smart Blogger

MAY 25, 2023

This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

Copywriter 65

Copywriter Copywriting Copy Persuasion 65

Content Hacker

OCTOBER 26, 2023

Profitable brands repurpose one big form of content into many, many more. Repurposing not only helps you maintain a steady stream of content but also allows you to reach a wider audience who might prefer different content formats. That’s the magic of repurposing content, folks.

Publishing 52

Publishing Publishing Publisher Content 52

Content Hacker

FEBRUARY 4, 2024

Remember: Even the most compelling content will fall flat if it doesn’t reach its intended audience — hence why a strong focus on content optimization is crucial for any business looking to grow online. How Do You Know If You Need Content Optimization? The bottom line? Don’t ignore these red flags!

Content Marketing 74

Content Marketing Brand Marketing Content 74

Content Hacker

JANUARY 10, 2024

Whether they love watching videos, scrolling through social media, or tuning into podcasts during their commute, your content is right there. In today’s post, we’ll dive into content repurposing strategies and learn how to transform your existing content into various formats that reach wider audiences and serve different purposes.

Content 47

Content Social Media Search Engine Optimization Script 47

BKA Content

MAY 18, 2023

Some examples of topics for a list might include: The top X uses for a product The top reasons someone would buy your product The kinds of people that need your product The top products in a certain category The reason lists are so powerful is that they are easy to read, engage audiences and have a high share rate.

Content 52

Content Social Media Editorial Content Marketing 52