Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 140

Marketing SEO Content Marketing Audience 140

Content Marketing Institute

AUGUST 15, 2024

Consider these 21 tips from experts presenting at Content Marketing World. How do you create content that converts into profitable actions? Interestingly, they have different ideas of what to put at the top of your list.

Audience 135

Audience Content Content Marketing Marketing 135

Agency Content Writer

DECEMBER 2, 2024

Whether blogs, articles, or social media content, their work informs, educates, and entertains audiences. In an era where digital communication dominates, content authors ensure messages are clear, impactful, and optimized for their audience. Who is the target audience? Where will the content be shared?

Proofreader 246

Proofreader Content Search Engine Optimization Digital Communication 246

ContentWriters

NOVEMBER 21, 2024

Marketing scripts are the backbone of successful video and audio content, yet many professionals struggle to create compelling narratives that drive action. Whether you need to write a marketing script for social media, commercials, or podcasts, a powerful script will help you stand out. What Are Scripts in Marketing?

Script 105

Script Writing Marketing Persuasion 105

Content Marketing Institute

JANUARY 31, 2024

How do you create a seamless content experience so your audience doesn’t even realize it’s an “experience?” Follow these tips.

Audience 127

Audience Content 127

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it! And you should!

Marketing 135

Marketing Social Media Entertainment Sales 135

Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 95

Brand IT Marketing Healthcare 95

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 95

Content Marketing Marketing Storytelling Content Creation 95

Backlinko

OCTOBER 23, 2024

Want to create a content marketing strategy that actually works? Through content marketing, Backlinko attracts over 772,000 monthly sessions. Identify Your Goals Before you do anything, set specific, time-bound goals for your content marketing strategy. And an email marketing campaign offering exclusive deals.

Content Marketing 104

Content Marketing Marketing Government Content 104

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing? I’m a marketer.

Creativity 101

Creativity Content Marketing Marketing Content 101

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Wendy Covey, co-founder and CEO, TREW Marketing The best way to use AI for content can be summed up by this phrase: “Say it better.”

Content Marketing 132

Content Marketing Marketing Content Proofreader 132

Ahrefs

MARCH 26, 2024

This article lists a complete tool stack that will allow you to track all the metrics that matter in content marketing, such as traffic, keywords, and audience growth. There are seven tools on the list: These are all popular tools … Read more ›

Content Marketing 120

Content Marketing Marketing Content Keywords 120

Content Marketing Institute

FEBRUARY 14, 2024

Welcome AI onto your content and marketing teams. It can transform your data, SEO, idea generation, and research into bigger and better results for your strategy and audience.

Marketing 124

Marketing Content SEO Audience 124

Freelance Magic

APRIL 8, 2024

Because I make an effort to market my freelance business every month—in one way or another. Why you need to market your freelance business The hardest part of freelancing for many freelancers is finding enough work to tide them over. Turns out, you have to be a fairly decent marketer if you want a successful freelance business.

Freelance 130

Freelance Marketing Social Media Portfolio 130

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 93

Engagement Marketing Content Social Media 93

Contently

MAY 13, 2024

According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff. For marketers, this means a few things are about to change. Here’s everything you need to know about third-party cookies and what their phase-out means for content marketers in 2024.

Content Marketing 106

Content Marketing Marketing Content Storytelling 106

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 87

Communication Marketing Storytelling Social Media 87

Express Writers

JUNE 10, 2024

Content marketers can be tempted to cast a wide net – to appeal to every demographic, capture every audience, and speak to every niche. However, by focusing on a few topics (or a single topic) content marketers can actually increase their profits. When it comes to marketing, it’s good to be unique.

Content Marketing 98

Content Marketing Marketing Content Audience 98

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. Whitepapers : Great for B2B audiences, showcasing industry expertise. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. One key to achieving this is high-quality content.

Content Writer 246

Content Writer Writer Portfolio Content 246

The Idea Logical Company

OCTOBER 4, 2023

And, at the same time, the shape of the market was changing, and continues to. In fact, publishers increasingly depending on “Internet influencers” to push their books to their loyal followers are now seeing those very marketers turned into competitors by the start-up Bindery Books.

Publisher 340

Publisher Publishing Publishing Electronics 340

Enchanting Marketing

OCTOBER 8, 2024

And as good marketers, we think about our audience. You write about copywriting or content marketing or both. When I started Enchanting Marketing in November 2012, I thought I just needed to write super-useful blog posts. But connecting with your audience is about intangible matters, too. Long list posts.

Food 233

Food Writing Style Copywriter Copywriting 233

The Idea Logical Company

JANUARY 4, 2023

In those bookstore-dominant days, publishers could safely focus their marketing efforts on those titles just about to come out until a few months after publication day. Any author who commands an audience through a website or other business network can make a book available without a publisher. It has a much broader audience.

Publisher 299

Publisher Publishing Publishing Hospitality 299

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Content Marketing Institute

JULY 30, 2024

AI may accelerate content creation, but to ensure engagement, you need a deeper, more human understanding of your audience first. Learn how to leverage data for a content marketing strategy that boosts your SEO and builds brand authority and trust.

Content Marketing 111

Content Marketing Marketing Content Creation Content 111

Elna Cain

FEBRUARY 27, 2024

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product.

Content Writer 237

Content Writer Writer Content Writing 237

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Likely, you are already using it. Oh, and it’s free!

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. By exploring the fundamentals of research for content marketing, you can ensure your writing team is delivering on your brand’s quality standards and the expectations of your target audience.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Content Marketing Institute

JUNE 13, 2024

Don’t let fears around the tech revolution thwart your marketing success. See AI and other technologies as the opportunity to do things on behalf of your brand and audience that you could only imagine a few years ago.

Marketing 111

Marketing Content Brand Audience 111

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 90

Brand Content Marketing IT Marketing 90

Express Writers

JULY 2, 2024

Since Google asserted online search dominance, most online marketing efforts have realigned to accommodate its guidelines. Clearly Define Your Target Audience It’s tempting to dive into keyword research once your business website is running. Dig in to find out. Unfortunately, that’d be a costly mistake.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 88

IT Marketing Keywords Search Engine Optimization 88

Nick Ursborne

SEPTEMBER 29, 2023

When a person or a company manages to share their true selves, that authenticity goes a long way to connecting with their audience in a way that builds trust and a deep sense of rapport. It’s impossible to achieve if you rely too much on AI for your marketing communications. You need to empathize with your audience.

Writing 251

Writing Copywriter Copywriting Communication 251

The Idea Logical Company

AUGUST 2, 2023

Critical players among the new cast of characters are a breed called “Internet Influencers”, who are people with growing followings who are guides to the world of content for their own audiences. Book publishers (and other content purveyors and marketers) are well aware of them. Authors get half. Bindery takes the balance.

Publisher 236

Publisher Publishing Publishing Retail 236

Backlinko

JUNE 4, 2024

Ecommerce marketing is the process of making potential customers aware of your online store and generating sales. When you implement the right ecommerce marketing strategy, you can make a big impact on your business’s performance. There are lots of other video marketing formats you can use to engage your audience.

Sales 100

Sales Marketing Search Engine Optimization Social Media 100