Contently

AUGUST 16, 2024

Facebook and Instagram are currently the go-to social networks for B2C marketers. And with laser-targeted audiences, a publishing platform, and a built-in professional network, it’s easy to find LinkedIn marketing examples from brands doing it right. Ok, we know B2B marketers love LinkedIn and would be lost without it.

Brand 95

Brand IT Marketing Healthcare 95

Jane Friedman

MARCH 19, 2025

But what about the books that dont explode right awaythose that quietly gain traction, slowly building an audience over time? The power of a second (or third) book When I released Caught in Cryptic , I poured everything into marketing it, hoping for an immediate surge in sales. Thats the path Ive experienced firsthand.

Publishing 135

Publishing Publisher Publishing Marketing 135

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 98

Content Marketing Marketing Storytelling Content Creation 98

Nick Ursborne

MARCH 19, 2023

As freelancers we have to get out there and build an audience. What kind of audience are you building? The trouble is, those audiences are useless to your business if they are not made up of people who could, one day, become your clients or, at least, introduce you to clients. Don’t create an audience of general readers.

Audience 201

Audience Copywriter Copywriting Freelance 201

Contently

SEPTEMBER 18, 2024

And somehow, in one sentence, these stories have the power to capture our attention and spark our curiosity—something content marketers aim for with every piece they create. So, what’s the key to successfully capturing curiosity in commercial audiences? How can we get creative with content marketing? I’m a marketer.

Creativity 101

Creativity Content Marketing Marketing Content 101

Grammarly

DECEMBER 6, 2024

In the digital age, customer communication preferences are always evolving, and marketing teams need to remain agile to keep up. Understanding marketing trends is crucial to helping brands evolve their marketing communication strategy to meet customer expectations and stay ahead of the competition.

Communication 105

Communication Marketing Storytelling Social Media 105

Grammarly

JANUARY 16, 2025

The intersection of AI and marketing presents a transformative opportunity for businesses considering how to incorporate AI into strategic work, use it to enhance creativity, and drive authentic customer engagement. In 2025, I predict well see more and more marketing teams use AI to offset operational load.

Creativity 105

Creativity Marketing Storytelling Persuasion 105

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 93

Engagement Marketing Content Social Media 93

Contently

OCTOBER 24, 2024

Creating content marketing is a little like playing party host. Instead of just talking at your guests, the best content marketing engages in two-sided conversations, helps guests connect with each other, and maybe even invites them to play a game or two to keep things lively. Interactive content can help you do just that.

Content Marketing 85

Content Marketing Brand Marketing Content 85

Enchanting Marketing

JANUARY 28, 2025

A rather bland question: Would her audience be interested enough to read her blog post word by word? A tastier option: Would her audience gobble up her words? Or write about marketing, and borrow words from dating or parenting. They help readers visualize ideas. Another bland question: Do weak phrases feature in your writing?

Content 238

Content Entertainment Text Publishing 238

Contently

OCTOBER 3, 2024

For B2B marketers, staying ahead of the competition often hinges on how effectively you leverage data and insights. The right B2B SEO tools can be a game-changer, helping content strategists not only understand an audience but also fine-tune strategy and drive more qualified leads. Likely, you are already using it. Oh, and it’s free!

Content Marketing 86

Content Marketing SEO Content Management System Marketing 86

Contently

SEPTEMBER 10, 2024

But in recent years, the concept of timeliness in a content marketing calendar has become less about utility and more about jumping on trends for the sake of relevancy. Seasonality, in regards to content marketing strategy, means aligning your content with what your audience is naturally thinking about.

Content Marketing 92

Content Marketing Marketing Utilities Content 92

Express Writers

DECEMBER 12, 2024

Learn the secret behind brand consistency in content marketing and five tips to help you improve your brand consistency. In content marketing, brand consistency includes: Consistent images Consistent content Consistent video More importantly, brand consistency is creating a personality for your brand. What Is Brand Consistency?

Brand 98

Brand Content Marketing IT Marketing 98

Agency Content Writer

DECEMBER 2, 2024

In today’s competitive market, every business needs a solid online presence. Whitepapers : Great for B2B audiences, showcasing industry expertise. As an agency content writer, I have worked with marketing firms to fill gaps for their clients. One key to achieving this is high-quality content.

Content Writer 246

Content Writer Writer Portfolio Content 246

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Local search marketing is the process of optimizing a local business online presence. In other words, local search engine marketing aims to increase the chances of your business showing up in search results when customers look for specific products or services in a particular location.

IT 98

IT Marketing Keywords Search Engine Optimization 98

Contently

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 82

Storytelling Marketing Social Media Brand 82

Contently

AUGUST 15, 2024

High-quality individual pieces of content marketing don’t just happen in a vacuum – you need goals, a content calendar, competitor, audience and SEO research, and more! Read on for the essential elements of how to create a successful content marketing strategy. Where should you focus your marketing efforts?

Content Marketing 65

Content Marketing Marketing Content Healthcare 65

Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 135

Audience 135

Contently

SEPTEMBER 11, 2024

Visual marketing design trends are evolving more rapidly than ever, thanks to a highly interconnected media culture that provides nearly instant feedback. Staying on top of the latest visual marketing design trends is essential for building an enduring brand, telling engaging stories , and emotionally connecting with customers.

Marketing 52

Marketing Brand Communication Engagement 52

Nick Ursborne

DECEMBER 18, 2024

Persona-Driven Prompts: Incorporate detailed buyer personas into your prompts to ensure the AI generates copy that resonates with your target audience. (I’ve Market Research and Analysis: Leverage AI to gather insights about your target audience, analyze customer feedback, and identify new market opportunities.

Copywriter 194

Copywriter Copywriting Content Creator Content Creation 194

Nick Ursborne

MAY 12, 2024

But it appears to be altogether absent in the world of AI-automated marketing. While companies may love the speed and economy of using AI to generate their marketing materials, are they prepared to accept the damage done to their brands by mediocre creative? The inevitable result is that mediocre work slips through, all the time.

Creative Director 198

Creative Director Creativity Art Director Copywriter 198

Content Marketing Institute

AUGUST 15, 2024

Consider these 21 tips from experts presenting at Content Marketing World. How do you create content that converts into profitable actions? Interestingly, they have different ideas of what to put at the top of your list.

Audience 141

Audience Content Content Marketing Marketing 141

Jane Friedman

MARCH 27, 2025

The second two both fall into the marketing category, but Ive separated them into platform building and promotion because these tend to be a little different from each other. For example, you might have solid networking and social media skills which you can apply towards marketing, but have no experience with graphic design.

Promotion 129

Promotion Social Media Publisher Publishing 129

Jane Friedman

MARCH 11, 2025

The gap in the market looked glaringly obvious to me. So I rushed to fill it, focusing all my energy on getting the book to market quickly, publishing myself. I began to build the audience. Your book would have a ready audience when it appears. As a first-time author, I had tried to own the space before someone else did.

Concept 127

Concept Publisher Publishing Publishing 127

Enchanting Marketing

MARCH 11, 2025

And why not show it to a new audience? I wanted to build an audience and grow my email list. I try to juggle business and joy … First, the marketer in me sets the general direction of what Ill write about. The marketer in me also reviews whats worked and what hasnt worked. It felt overwhelming. Human content wins.

Post 130

Post Content Creation Storytelling Creativity 130

Buffer

JULY 31, 2024

Content curation is like being your audience’s personal algorithm. This article will share content curation sources that will help you become your audience’s favorite, go-to place for information. So you’re not truly giving your audience any new info. But where do you even find content to curate ?

Social Media 106

Social Media Content Retail Content Creator 106

Jane Friedman

MAY 9, 2024

Show of hands, writers, how many of you love book marketing? Authors hate what they think marketing is. Like most writers, I was not initially thrilled with marketing. But the more I learned, the more my feelings about marketing shifted. Not only is my marketing more successful now, I also enjoy it! And you should!

Marketing 144

Marketing Social Media Entertainment Sales 144

Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 139

Marketing SEO Content Marketing Audience 139

Ashleyn Writes

JANUARY 10, 2025

VOC data (or what our Copywriting for Creatives students call it, “CVH” for Client/Customer Voice Hacking) is how you decode the messaging that resonates with your audience. Summarize findings and provide insights to improve marketing messages. You run a show that speaks to [target audience].

Copywriter 130

Copywriter Copywriting Script Landing Page 130

Backlinko

JULY 22, 2024

We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. It’s also relevant to our audience—backlinks are a major topic in the SEO industry. So, you can optimize your site for your target audience and search engines. Okay, ready? Let’s start with step one.

Website 117

Website SEO Search Engine Optimization Architecture 117

ContentWriters

NOVEMBER 7, 2024

Your audience should breeze through your writing without losing interest. Peter Kincaid updated Flesch’s formula, with consideration of the audience’s context, and created the Flesch-Kincaid Grade Level formula: 0.39 * (total words/total sentences) + 11.8 * (total syllables/total words) – 15.59 In the 1970s, J.

IT 105

IT Text Utilities Content Creation 105

Content Marketing Institute

MARCH 4, 2025

It targeted a patient-adjacent audience with its Carerhood program, which was named Best Content Marketing Program in Health Care. Most companies target their content to people who will use their products. But GSK did it differently.

Audience 83

Audience Content Marketing Marketing Content 83

Ashleyn Writes

JANUARY 8, 2025

As we step into 2025, the world of digital marketing (much less sales copy, oh hello AI.) Today’s savvy audience demands moremore authenticity, more value, and more proof that what you’re offering works. “Your audience doesn’t just want to know the process, they want to know how YOU are executing the process.

Copywriter 130

Copywriter Copywriting Copy Sales 130