Content Marketing Institute

JULY 17, 2024

If you can’t capture your audience immediately, they won’t keep watching, listening, or reading. Learn how to develop strong hooks that transform the ordinary into extraordinary, and watch your audience grow.

Audience 114

Audience 114

Brafton

JANUARY 12, 2023

Accessibility in digital marketing is an essential ingredient in audience reach and business growth. Read on to learn how you can boost your accessibility.

Digital Marketing 113

Digital Marketing Audience Marketing Content Creation 113

Content Marketing Institute

JUNE 15, 2020

Your marketing database is NOT your audience. Explore what an audience really is, why it’s valuable to your brand, and how to build one. Continue reading → The post Your Audience Is Not the Same as Your Marketing Database appeared first on Content Marketing Institute. It has a different value.

Audience 142

Audience Marketing Content Marketing Brand 142

Content Marketing Institute

JUNE 4, 2024

You’ve heard how important audience building is again and again. It’s one of the arguments for a content-driven marketing approach, after all. But could you describe the value of your audience in dollars? And do you know which audience members are more valuable than others?

Audience 107

Audience Content Marketing 107

Smart Blogger

JULY 17, 2023

Podcast marketing is your ticket to reach new listeners and engage your audience like never before. Leverage Social Media Expanding your podcast audience could be as simple as clicking ‘post’ on social media ! Think of it as baking a digital marketing pie that Google just can’t resist.

Audience 60

Audience Marketing Social Media Search Engine Optimization 60

Neil Patel

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Advantages of Niche Marketing. Reduces the Competition.

Audience 96

Audience Marketing Utilities Social Media 96

BKA Content

OCTOBER 24, 2024

SEO for Pest Control Companies: Reach Your Local Audience Having a great reputation is vital for pest control providers, but it’s not enough. The best types of SEO for pest control businesses depend on how large your audience is, so you want an agency that takes the time to understand your needs. Learn More 5.

Audience 52

Audience SEO Search Engine Optimization Contractor 52

Content Marketing Institute

OCTOBER 29, 2020

Surveys show audience research can bring bigger success. Continue reading → The post Audience Research Led to Tattoo-Worthy Content Marketing appeared first on Content Marketing Institute.

Audience 106

Audience Content Marketing Marketing Content 106

iWriter

OCTOBER 28, 2024

The truth is that even the most beautifully crafted content can miss the mark if it’s not tailored for the right audience. Ways to Identify Your Target Audience Understanding your target audience is crucial for any successful marketing strategy. This data helps create a clearer picture of who your audience is.

Audience 52

Audience Blogging Blog Persuasion 52

Contently

JULY 25, 2024

As a marketer, you know how important it is to know your audience like the back of your hand (or perhaps more accurately, like the contents of the half-a-dozen spreadsheets you use on a daily basis). But how do you bridge the gap between learning basic information about your target audience and actually appealing to their needs?

Audience 52

Audience Brand Content Marketing Education 52

Content Marketing Institute

SEPTEMBER 24, 2020

In an extraordinary year, extraordinary B2C content marketers rose to the occasion. Here are a group and two individuals who are at the top of their game – the 2020 B2C Content Marketer of the Year finalists.

Content Marketing 105

Content Marketing Audience Marketing Content 105

Content Marketing Institute

AUGUST 15, 2024

Consider these 21 tips from experts presenting at Content Marketing World. How do you create content that converts into profitable actions? Interestingly, they have different ideas of what to put at the top of your list.

Audience 131

Audience Content Content Marketing Marketing 131

Melanie Saxton

FEBRUARY 28, 2023

If you are a professional in the home lending market and specialize in reverse mortgages, consider the value of reverse mortgage books. The FHA will take the house back, or the family gets the first right of refusal to buy it at 95% of market value. These mortgages are not what I initially thought.

Audience 130

Audience Writing Medical Banking 130

Content Marketing Institute

JULY 24, 2020

This week, Robert Rose ponders creating real (and good) audiences, talks with a digital marketing consultant about how search sucks now, and points to an article about bringing together audiences in the social-distancing era.

Audience 113

Audience Consulting Digital Marketing Content Marketing 113

Neil Patel

JULY 28, 2020

When I first started out in marketing, I thought traffic was everything. And those visitors produce roughly 10 billion dollars of market cap. It’s because I didn’t go after the right target audience, while HubSpot did. Because marketing is tough, so why would you start off by going after the wrong people?

Audience 145

Audience Education Keywords Sales 145

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Substack provides a way to build an email marketing list, write newsletters, charge subscribers, and manage payments. At the core, Substack is an email marketing platform. What Is Substack?

Audience 137

Audience Social Media Creativity Writer 137

Contently

OCTOBER 6, 2022

But integrating storytelling into your content allows your target audience to build an emotional connection with your brand. Typically, turning a sales prospect into a customer takes much longer in B2B marketing than in B2C. So, what does storytelling in SaaS content marketing entail, and how can you integrate it into your strategy?

Storytelling 137

Storytelling Audience Brand Awareness Landing Page 137

Contently

OCTOBER 31, 2024

Tie that same concept into content marketing, and you’ve got gamified content. It’s surprisingly useful for hooking audiences and boosting long-term engagement. Here’s a look at why gamified content works so well in brand marketing and ways to start playing with it. What is gamification in marketing?

Engagement 95

Engagement Marketing Content Social Media 95

Grammarly

OCTOBER 30, 2024

In today’s competitive digital landscape, businesses are constantly seeking new ways to maximize their return on investment (ROI) from content marketing. With the rise of artificial intelligence (AI), marketing teams can scale their content marketing operations and businesses can use AI to effectively tell their brand story.

Content Marketing 94

Content Marketing Marketing Storytelling Content Creation 94

Ahrefs

FEBRUARY 2, 2024

Many KPIs also have overlapping audiences (SEOs and content marketers may track very … Read more › To choose the right KPIs: There are an almost infinite number of KPIs, often varying in small details (like how they’re measured, or subtle differences in definition).

Marketing 139

Marketing SEO Content Marketing Audience 139

Content Hacker

APRIL 11, 2024

Let me show you my step-by-step process for finding engaging and relevant blog topics that will captivate your audience. Step 1: Know Your Target Audience Before you start brainstorming blog topics, you need to know who you’re writing for. But how do you figure out what your target audience wants to read?

Audience 69

Audience Blogging Blog Social Media 69

BKA Content

MARCH 25, 2024

Defining Content Marketing vs. Digital Marketing Although content marketing and digital marketing are similar and often used as interchangeable terms, they are two distinct advertising strategies that focus on different tactics to grow an audience and boost sales. What Is Content Marketing?

Digital Marketing 98

Digital Marketing Content Marketing Marketing Content 98

Article Writing

MAY 18, 2023

The ultimate goal of content marketing is offering your target audience information and materials that will engage them and motivate them to choose your business. This will expand your audience and grow your business. However, if it’s not focused on your target audience, you won’t earn many conversions from your content.

Engagement 98

Engagement Audience Content Content Marketing 98

Copywriter Collective

NOVEMBER 8, 2022

But with no audience to share them with. In order to overcome this common hurdle, you will need to find ways to build an audience. Make the most of the advertising spend you’re putting aside for these adverts by ensuring they’re neatly targeted to the right audiences. This article is all about how you can do that.

Audience 111

Audience Writer Social Media Copywriting 111

Neil Patel

DECEMBER 1, 2020

Are you missing out on a huge section of your target audience? The numbers behind live streaming are impressive , and if you’re not already, you should be incorporating this medium into your marketing strategy. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience.

Engagement 145

Engagement Audience Social Media Utilities 145

ContentWriters

OCTOBER 16, 2024

Content marketers know all too well the challenges of publishing high-quality content quickly. By exploring the fundamentals of research for content marketing, you can ensure your writing team is delivering on your brand’s quality standards and the expectations of your target audience.

Content Marketing 104

Content Marketing Marketing Content Creation Content 104

Blogtrepreneur

JULY 5, 2023

In today’s fast-paced digital era, understanding your target audience plays a pivotal role in the success of any marketing campaign. However, defining your audience is more complex than it sounds. Identifying your target audience will help you deeply understand their preferences , behaviour patterns, and purchase habits.

Audience 59

Audience Social Media Education Communication 59

Grammarly

NOVEMBER 12, 2024

Marketers are no strangers to the power of AI. Artificial intelligence, especially AI-powered writing support, has assisted marketing workflows for over a decade, helping marketers perform common writing tasks and check their communication for accuracy and clarity. 2 Identify your target audiences with machine learning.

Marketing 84

Marketing Retail Social Media Advertising 84

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? Businesses and marketers miss many potential customers because they are, in effect, not checking their pantries. In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. What is a Target Audience?

Audience 83

Audience Food Social Media Digital Marketing 83

Content Marketing Institute

OCTOBER 29, 2021

Party City treats its audience to original research on a content sweet spot. Continue reading → The post Are You Terrorizing Your Audience? Plus More Seasonal Hot Takes) appeared first on Content Marketing Institute. And the Food52 community shows it’s better to give and to receive.

Audience 138

Audience Content Marketing Content Marketing 138

Content Marketing Institute

SEPTEMBER 29, 2020

Are you keeping your digital content from a significant portion of your target audience? Continue reading → The post Create and Serve Accessible Content to Your Audience appeared first on Content Marketing Institute. If it isn’t accessible or clearly understood, you are leaving people behind. Here’s how to change that.

Audience 145

Audience Content Content Marketing Marketing 145

Content Marketing Institute

APRIL 5, 2021

While content marketing tactics and times change, one thing remains constant – people and the way they behave. Continue reading → The post 10 Psych Principles to Attract and Grow Your Audience appeared first on Content Marketing Institute.

Audience 145

Audience Content Marketing Marketing Content 145

CopyBlogger

JUNE 26, 2023

If you’ve ever tried to build an audience, you might have experienced the painful scenario of posting a piece of. Continue Reading The post How to Build an Audience From Scratch In 2023 appeared first on Copyblogger.

Audience 110

Audience Brand Content Marketing Post 110

Content Marketing Institute

DECEMBER 7, 2022

Creating content marketing involves both the art of storytelling and the science of persuading people to act. Use the resources in this guide to craft engaging brand stories that win over your audience and smash your brand’s marketing goals. Continue reading →

Content Creation 107

Content Creation Audience Storytelling Content 107

Content Marketing Institute

OCTOBER 3, 2023

What does it mean to build a truly audience-centric content strategy? For the National Multiple Sclerosis Society, it meant rethinking everything (in pursuit of a noble ultimate goal). Learn how they did it in this excerpt from Robert Rose’s new book.

Audience 117

Audience Content IT 117